how to market your local business on the internet
TRANSCRIPT
Internet Marketing 101
SaRita Hartin
July 11, 2013
What You Will Get From Attending
1. Know EXACTLY what Internet Marketing is.
2. Know why it’s VITAL to your success.
3. Leave with an ACTION Plan.
4. Have FUN!
Why You Need To Be Online
75% of Americans use search engines on a regular basis
56% of Americans use Search Engines every day
40% of all search engine searches are for local businesses and services
(WebVisible/Nielsen Study
What Is Internet Marketing?
Branding – Traditional Marketing
Meant to make you a familiar face.
Direct Marketing
Meant to generate an action by potential customers.
What You Do – Not Who You Are
What do you want to be known for?
What is your expertise?
Where do you service customers?
Know The Answers
Who Are Your Competitors?
How Do People Look For You?
Where Are Your Customers?
From what Product Or Service Do You Make The Most Money?
How Customers Search
What would you type in the search engines to find your product or
service?
Survey question: What information do you expect to find when searching for local
businesses online?
Easy Internet Marketing Algebra
Traffic + Conversion = Customers
Miss One Of The Variables You Get Squat
Reverse Marketing
Let Them Find You
Your Domain Name
Get a .COM!
Keep It www.ShortAndSimple.com
Namecheap.com
1and1.com
Traditional Brochure Web Site
Main Purpose
There is no main purpose
There is a SOLE purpose
To generate a customer
Landing Page
Hybrid Landing Page
Template Based Site
Free Site Creators
Weebly.com
Wetpaint.com
Email Marketing
Aweber.com
IContact.com
ConstantContact.com
Email Marketing
But I Have A Website
Having a website alone accomplishes nothing
Like a Cell Phone without service
Traffic Overview
Traffic + Conversion = Customers
SEO
Improve traffic "organically"
Can be slow and tedious
Always a guessing game
Sometimes contrary to good marketing
Title Tags
Keyword Rich ContentH1 and H2 Tags
Bold and Links
Avoid Click Here Text
Important key phrases sprinkled in content
Take advantage of footer text
SEM
Can achieve front page visibility very fast
Can drive targeted traffic very quickly
Can be very expensive if done wrong
Pay Per Click
“Lead Valves”
Use the power of authority sites to get traffic
Off page optimization for your keywords
Requires some maintenance but worth it
Be findable in multiple places when local consumers look for your product or service
Search Results
Google Plus Local
Customer reviews are highlighted!
Your business is on the
map!
Online Directories
What You DoNot Who You Are
Online Classifieds
Ad Titles Are KeyWhat You Do – Not Who You Are
Social Media
Designed for SOCIAL interaction
Blogging For Business
Can be setup for free
Very search engine friendly
Can be a mix of social and business
Build credibility
Blogger.com Wordpress.com
Animoto.com
Tubemogul.commetacafe.com
youtube.com
Dailymotion.com
Video Marketing
It Works
Track Results
Review your reports, then…
Ask your customers how they found you
Out SourceElance.com
Scriptlance.com
RentACoder.com
99Designs.com – Graphic design
Odesk – Virtual Assistants
You MUST know what
you want and be able
to communicate it
very effectively!
