How To Market Your Book
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Post on 11-Jan-2015
DESCRIPTIONA guide to effectively promote your work in the competitive book marketplace. This presentation provides useful tips on how to reach potential book buyers.
- 1. How to Market Your Book A guide to effectively promote your work in the competitive book marketplace
- 2. Getting Started
- Establish your goals
- How much time are you willing to invest in the marketing of your book?
- Do you want to reach large audiences and achieve high sales? If so, you may need a more vigorous marketing plan.
- Who is your key audience (age, demographic, profession)?
- Set a budget for your marketing plan.
- Be smart in the marketing services you choose. The more money you invest doesnt guarantee favorable exposure.
- 3. Give Readings of Your Work
- Have completed work that is polished enough to present before an audience
- Does not necessarily mean published work
- Give a reading at no charge to increase your chances of securing a location
- Dont expect huge crowds
- An audience of no more than 25 people is typical
- Dont forget to bring copies of your book to sell!
- 4. Places to Arrange a Reading
- College, universities and high schools
- Coffee houses
- Places of religious worship (churches, synagogues, etc.)
- Community service organizations (YMCAs, senior citizens centers, nature centers)
- 5. Hold a Book Signing
- Two months following the publication of book
- Immediately following a reading or lecture
- Bookstore (avoid chain or used bookstores because both sponsor very few book signings)
- Literary center
- Dont expect to sell 100 copies of your book
- Be happy if you only sell one--thats still a sale!
- Dont flood your market
- Spread your signings throughout different areas where you live
- 6. Organize a Book Signing
- Contact the owner or manager of a bookstore or the program director of a literary center
- Briefly mention previous books (if any)
- Give your new books title, genre, publication date, publisher, and a brief summary
- Politely ask the person if they are interested in sponsoring a book signing
- No? Repeat process elsewhere
- 7. Organize a Book Signing (contd)
- Offer to meet with organizer
- Provide a list of details about your books, copies of previous books, and galleys of newest book
- Day of signing
- Dress as you please
- Bring plenty of pens
- Arrive early to set up
- Expect many book purchases to be made with $20 bills-bring appropriate change
- Thank the organizer of the signing afterward
- 8. Are You an Expert?
- Arrange a lecture at:
- College or university
- Writers convention
- Conference related to area of expertise.
- Segment on public radio
- When publicizing your book to the media, pitch story ideas, not your book
- Dont merely tell the media that youve written a book, hoping for a book review or interview
- Center on providing helpful information
- Make a tip sheet that lists the top 10 ideas from your book
- 9. Other Helpful Marketing Tools
- Have business cards printed. Better yet, use your book as your business card.
- Create an online presence
- Many online social networks are free and have a large number of members
- People are now relying on the Internet for communication, so this makes it easy for interested readers to access your book information
- 10. Youre Not Alone!
- We are here to help. If you would like more information on how to market your book, please request a free copy of the Trafford Publishing Guide:
- Or call 888.232.4444
- 2009 Author Solutions all rights reserved
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