how to market your book

Download How To  Market Your  Book

Post on 11-Jan-2015




0 download

Embed Size (px)


A guide to effectively promote your work in the competitive book marketplace. This presentation provides useful tips on how to reach potential book buyers.


  • 1. How to Market Your Book A guide to effectively promote your work in the competitive book marketplace
  • 2. Getting Started
    • Establish your goals
      • How much time are you willing to invest in the marketing of your book?
      • Do you want to reach large audiences and achieve high sales? If so, you may need a more vigorous marketing plan.
      • Who is your key audience (age, demographic, profession)?
      • Set a budget for your marketing plan.
      • Be smart in the marketing services you choose. The more money you invest doesnt guarantee favorable exposure.
  • 3. Give Readings of Your Work
    • Have completed work that is polished enough to present before an audience
      • Does not necessarily mean published work
    • Give a reading at no charge to increase your chances of securing a location
    • Dont expect huge crowds
      • An audience of no more than 25 people is typical
    • Dont forget to bring copies of your book to sell!
  • 4. Places to Arrange a Reading
    • Bookstores
    • College, universities and high schools
    • Coffee houses
    • Libraries
    • Places of religious worship (churches, synagogues, etc.)
    • Museums
    • Community service organizations (YMCAs, senior citizens centers, nature centers)
  • 5. Hold a Book Signing
    • When?
      • Two months following the publication of book
      • Immediately following a reading or lecture
    • Where?
      • Bookstore (avoid chain or used bookstores because both sponsor very few book signings)
      • Literary center
    • Dont expect to sell 100 copies of your book
      • Be happy if you only sell one--thats still a sale!
    • Dont flood your market
      • Spread your signings throughout different areas where you live
  • 6. Organize a Book Signing
    • Contact the owner or manager of a bookstore or the program director of a literary center
    • Briefly mention previous books (if any)
    • Give your new books title, genre, publication date, publisher, and a brief summary
    • Politely ask the person if they are interested in sponsoring a book signing
      • No? Repeat process elsewhere
  • 7. Organize a Book Signing (contd)
      • Yes?
    • Offer to meet with organizer
    • Provide a list of details about your books, copies of previous books, and galleys of newest book
    • Day of signing
      • Dress as you please
      • Bring plenty of pens
      • Arrive early to set up
      • Expect many book purchases to be made with $20 bills-bring appropriate change
      • Thank the organizer of the signing afterward
  • 8. Are You an Expert?
    • Arrange a lecture at:
      • College or university
      • Writers convention
      • Conference related to area of expertise.
      • Segment on public radio
    • When publicizing your book to the media, pitch story ideas, not your book
      • Dont merely tell the media that youve written a book, hoping for a book review or interview
      • Center on providing helpful information
      • Make a tip sheet that lists the top 10 ideas from your book
  • 9. Other Helpful Marketing Tools
    • Have business cards printed. Better yet, use your book as your business card.
    • Create an online presence
      • Many online social networks are free and have a large number of members
      • People are now relying on the Internet for communication, so this makes it easy for interested readers to access your book information
  • 10. Youre Not Alone!
    • We are here to help. If you would like more information on how to market your book, please request a free copy of the Trafford Publishing Guide:
      • Or call 888.232.4444
      • 2009 Author Solutions all rights reserved