How To Market Your Book On Pinterest
Post on 17-Jul-2015
How to Market Your Book on
By Scribando Based on Your Writer Platform insights
Pinterest is the 3rd largest social network
With 70 million users and counting
How can you leverage
it to sell your eBook?
But the question is:
Where to Begin?
Create a Business Account
Use your real name and professional photo,
Maximize the About section,
Write a compelling description
Use # hashtags in in front of major keywords
Add your author website
Set Search Privacy to no.
Then get ready
TO IN !
Add Pin It buttons to your browser and download a mobile app for your phone
so you can Pin on the go!
Create Killer Boards
Start with 8-10 boards of at least 5 pins each
Use keywords relevant to your target audience
Keep board titles catchy, creative and clear
Mix original and re-pinned content on each board
Connect To Your Website
Add the Pin It Button to your website
Add the Follow icon to your website
Number 1 Rule for Pinterest:
Your Pinterest boards are your visual brands.
Choose only the best of the best pins!
and Be Consistent!
Try pinning at the same time every day, and be mindful of
Self-expression is key!
When to Pin for Primo Views
Spread activity out throughout the week
Avoid overwhelming your followers feeds,
Create a secret board to hold your pins
for sharing at a more even pace.
Pinterest users are most active:Around 2-4 pm
After 8pm on weekdays
Tap Your Pinterest Market
Where do you find users
who will like your stuff??
Market Research Hot Tips
at the top left !
Look for your
and see what shows up!
Stalk Research followers of other authors in your genre
Who are they following?
What are their demographics (age, sex, location)
What brands are they interested in?
Pinning to Market 101
Reveal Your Brand Personality
Pinterest fosters close relationships with your readers.
What is your mission?
Share your goals and dreams.
On Pinterest, your readers will appreciate the candor!
Its All About The Low-Key Sell
Pinterest is for creating and presenting your brand.
On Pinterest, you get what you give, not what you ask.
Balance gentle self-promotion and Share-Worthy Pins!
What are Share-Worthy
Some ideas to get you started
Make it useful (tutorials, infographs, demonstrations) or
Make it evocative! (beauty, babies, animals, humor)
Even more ideas!Inspirational quotes, books, projects and photos
Lifestyle pins show off your style, hobbies, kids, house and milestones!
Useful resources sites to help connect your audience with their interests!
Behind the scenes insight into your process. Add value!
The Pinterest Re-Pinning Culture
Did you know
80 percent of pins are re-pinned.
20 percent of pins are sharing original content.
Your fantastic original content will add value!
Leverage Your Pinterest Community
A friendly pinner is a successful pinner
you get what you give!!
Add meaningful comments
Create and participate in group boards
@Mention Pinterest Power pinners!
Follow pinners and boards in your audience
Like and re-pin others content
Share great pins
on other social media
And get people excited:)
With the HYPE!Tease the launch of new content
Offer free sneak peeks
Hold contests for free books!
Use discounts, promos and giveaways
Add a price to a pinnable image of your book.
Dont hide important info!
Link to your sales page
(Amazon, Barnes & Noble, Kobo or your website)
Use Analytics tools like Tailwind to track your progress!
Find out more about how to make your book a success! Visit: www.scribando.com
Find out more about how to use Pinterest as an author
Visit: Your Writer Platform