how to market to hipster
DESCRIPTION
Ten minutes exercise in english class, this presentation is ironic, of course. I know this is not the definition of subculture, I know that is more complex than that. I did it for lol.TRANSCRIPT
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HOW TO MARKET TO
HIPSTERS
?*I PUT A TRIANGLE, HIPSTERS LOVE TRIANGLE.
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THIS IS A 70’S SCIENTIST.HE STUDIES TRIBES.
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THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…
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THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…
« SUBCULTURE OF CONSUMPTION »
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THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…
« SUBCULTURE OF CONSUMPTION »
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HOW CAN I RECOGNIZE A TRIBES SUBCULTURE OF CONSUMPTION ?
I KNOW, TOO MUCH TRIANGLES, RIGHT ?
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OUTFIT.
LANGUAGE.
LIFESTYLE :
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SO ?WHAT IS A HIPSTER ?
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IT’S NOT THAT SIMPLE.
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SNOB/JADED/2YEARSONYOU/AVANTGUARDISTE/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC
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CAN WE REALLY MARKET TO HIM ?
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YES.
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HOW?
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GOOD QUESTION.
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THE ANSWER IS
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BY NOT MARKETING
TO HIM.
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WHAT DO ?Sell some ironic/minimalist/useless things. One rule : the product has to be rare or limited.
Alternative strategy : the customisation
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OBSERVATION HOMEWORK FOR NEXT WEEK.
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THANK YOU.
YEAH, I KNOW…
OF COURSE THIS PRESENTATION WAS IRONIC.
AND POWERPOINT IS SOOO 2010.