how to market and sell your expertise to a company by heinihm
TRANSCRIPT
HEINI HULT-MIEKKAVAARA CAREER SERVICES ACADEMIC ARCHITECTS AND ENGINEERS IN FINLAND – TEK
HOW TO MARKET AND SELL YOUR EXPERTISE TO A COMPANY
TAMPERE UNIVERSITY OF TECHNOLOGY 9.12.2014
ON THE AGENDA
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
LET’S GET PHILOSOPHICAL: • REALISE YOUR COMPETENCE • REALISE YOUR CAREER DREAMS • REALISE WHAT EMPLOYERS NEED
LET’S GET PRACTICAL: • HOW TO WRITE A CV AND COVER
LETTER • HOW TO LEAVE DIGITAL FOOTPRINTS
ON THE AGENDA
GETTING PHILOSOFICAL – YOU NEED TO KNOW WHAT YOU’RE SELLING
FOCUS YOUR PROFESSIONAL PROFILE!
1. REALISE YOUR
COMPETENCE
2. REALISE YOUR DREAMS
3. REALISE THE NEEDS OF EMPLOYERS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
REALISING YOUR COMPETENCE
• WHAT HAVE I DONE (WORK/STUDIES/HOBBIES)?
• HOW HAVE I DONE THINGS? • WHERE HAVE I DONE THINGS? • WHAT HAVE I ACHIEVED?
à TAKE A CONCRETE TASK/PROJECT AND GO THROUGH IT IN DETAIL
à REPEAT AS MANY TIMES AS NEEDED
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
REALISING YOUR COMPETENCE
• WHAT DO I THINK I’M GOOD AT? • WHAT DO OTHERS THINK I’M GOOD AT? • WHAT IS EASY FOR ME? • ASK FOR FEEDBACK!
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
REALISING YOUR DREAMS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
SIMPLE QUESTIONS TO ASK YOURSELF
3 How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
1. WHAT GIVES ME THE KICKS?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
2. IS THERE SOMETHING IN COMMON WITH THE THINGS THAT GIVE ME THE KICKS?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
3. HOW DO I WANT TO CHANGE THE WORLD?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
REALISING THE NEEDS OF EMPLOYERS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
1. WHAT IS THE COMPANY SAYING ABOUT ITSELF?
2. WHAT ARE PEOPLE/MEDIA SAYING ABOUT THE COMPANY?
3. WHAT IS HAPPENING IN THE WORLD THAT WILL AFFECT THE COMPANY?
REALISING THE NEEDS OF EMPLOYERS
INFORMATIONAL INTERVIEWS – USE YOUR NETWORKS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
T H E P O W E R O F W E A K L I N K S
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
HOW CAN SOMEONE ELSE BENEFIT FROM MY COMPETENCE?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
GETTING PRACTICAL – MY MARKETING TOOLS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WHY DO I NEED A CV (AND A LINKEDIN PROFILE)?
1. THE BACKBONE OF MY PROFESSIONAL PROFILE 2. MARKETING LETTERS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
LEONARDO DA VINCI HAD THE
WORLD’S FIRST CV IN 1448
LEONARDO’S CORE COMPETENCE: • THROWING ROCKS • DESIGNING LIGHTWEIGHT
BRIDGES • SCULPTURE (DURING
PEACE TIME)
HTTP://THEUNDERCOVERRECRUITER.COM/HISTORY-OF-CV-INFO/
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
A CV AND COVER LETTER ARE MEANT TO GET YOU TO JOB INTERVIEWS
• GIVE ENOUGH INFORMATION • DON’T LEAVE OUT ANYTHING
ESSENTIAL • BE FOCUSED AND TARGETED
FOCUS
• WHAT IS THE MOST IMPORTANT THING I WANT TO SAY IN MY CV AND COVER LETTER?
• WHAT DO I WANT THE
READER TO REMEMBER ABOUT MY CV AND COVER LETTER?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
FOCUS!
A GOOD JOB APPLICATION DOES THE THINKING FOR THE READER
• NEVER ASSUME THE READER KNOWS EXACTLY WHAT YOU MEAN
• TITLES AND POSITIONS MEAN DIFFERENT THINGS IN DIFFERENT ORGANISATIONS
• SOMETHING MUNDANE TO YOU CAN BE SOMETHING SPECIAL TO SOMEONE ELSE!
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
REMEMBER – YOU ARE NOT THERE YET TO ANSWER QUESTIONS OR GIVE MORE INFORMATION
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
NO PAIN
NO GAIN
- WRITE A PAIN LETTER
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WHAT DO I HAVE TO OFFER? WHICH ASSETS DO ACADEMIC RESEARCHERS HAVE?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
GOING FROM UNIVERSITY TO A COMPANY
• Find elements in your research work and university/academic surroundings that resonate with business companies – project work – results orientation – seeking funding/applying for grants – virtual teams – global teams and customers
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
• Ensure the reader that you can do more than ”just” research; teaching, supervising, managing, leading, product development, projects done in collaboration with companies…
• How do you interact/communicate with others? Do you eg. negotiate with funders, are you leading a research project or do you supervise others’ work? What sort of ”outside” contacts do you have?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
GOING FROM UNIVERSITY TO A COMPANY
• Be specific with your achievements so that the employer understands that you get things done and would be a good investment for the company.
• Help the reader understand what impact your work has on a larger scale, and how it relates to the big picture in your field.
• Be concrete!
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
GOING FROM UNIVERSITY TO A COMPANY
• Write in a language that even others than fellow researchers understand.
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
GOING FROM UNIVERSITY TO A COMPANY
WORK EXPERIENCE IN A NUTSHELL
MY TASKS AND RESPONSIBILITIES CONCRETELY:
• WHAT I DID • WHAT I ACHIEVED • THE BIG PICTURE
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
THE SCALE OF THINGS!
I WROTE FIVE ARTICLES
I ORGANISED 50 WORKSHOPS
THERE WERE 500 PARTICIPANTS
I WAS IN CHARGE OF A BUDGET OF 50 000
THERE ARE 5 M END USERS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WHAT ABOUT PUBLICATIONS?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
HAVE THEM ON A SEPARATE APPENDIX, DON’T CRAM YOUR CV WITH THEM.
1. I KNOW WHAT I CAN DO 2. I KNOW WHAT I WANT TO DO 3. I KNOW HOW TO HELP YOU
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
THIS WILL IMPRESS ANY EMPLOYER:
THIS WILL BLOW THE ROOF OFF:
I KNOW WHY I’M APPLYING
FOR THIS JOB
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
AND MOST OF ALL – I KNOW WHAT I WANT TO ACHIEVE
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
TARGET YOUR JOB SEARCH!
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
1. APPLY TO POSITIONS AND COMPANIES THAT REALLY INTEREST YOU
2. TAILOR YOUR CV AND APPLICATION FOR THE POSITION AND COMPANY
1. THE SPECIFIC POSITION AND TASKS 2. THE ORGANISATION: PRODUCTS, SERVICES, PROCESSES 3. THE BRANCH, ECOSYSTEM à HOW AND WHERE DO I WANT TO MAKE A CHANGE?
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WHAT IS IT ABOUT THE EMPLOYER
THAT INTERESTS ME?
AT THIS POINT IN TIME - AND IN THE
FUTURE
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
MAKE SURE YOUR PROFESSIONAL PROFILE IS FOCUSED AND SHOWS
à IN YOUR CV AND COVER LETTER à ON YOUR DIGITAL FOOTPRINT (IN
SOCIAL MEDIA)
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
LEAVE DIGITAL FOOTPRINTS
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
330 000 000 FLIES CAN’T BE WRONG
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
• TWITTER • SLIDESHARE • STACKOVERFLOW • RESEARCHGATE • GITHUB • SUPERCELL PLAYER COMMUNITY…
WHO DO YOU WANT TO BE ASSOCIATED WITH? WHERE WILL YOU BE FOUND AND YOU WILL FIND OTHERS?
MINGLE WITH THE RIGHT CROWD
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
RECRUITING IN SOCIAL MEDIA
I KNOW WHAT TO SELL AND HOW TO SELL IT WHEN I KNOW:
1. WHAT I CAN DO
2. WHAT I WANT TO DO
3. WHAT THERE IS A NEED FOR
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WWW.TEK.FI/EN/CAREERSERVICES
How to market and sell my expertise to a company_TUT/TEK_Heini Hult-Miekkavaara_2014-12-09
WWW.TEK.FI/URAPALVELUT WWW.TEEKKARINTYOKIRJA.FI
THANK YOU!
@heinihm