How to Manage Social Media for the Busy Professional

byGary Vaughan

SharePoint Governance AdvisorWINS

40 Plus of Greater Washington D.C.August 29, 2011

Program Announcement | Twitter Hashtag: #40plussocialmediadc829 | Box Doc: http://bit.ly/qUIplq

[FINAL]

Many SM Tools!

Presentation Outline

1. Need systematic social media (SM) approach2. A business case drives SM use3. Online extension of personal networking4. Based on my use of SM for new IT career5. Management of a few mainstream SM tools6. Some practical examples7. Tips on resources

Why Social Media (SM)?

• We are in a social media revolution!• Faster outside than inside organizations• Yet increasing corporate adoption (e.g. BAH)• A new transparency (“branding”)• SM now a necessary business tool– provides “situational awareness”– complements, not distracts, from regular job

• Simple, free and fun!...but time investment!

Practical SM Benefits

• Assemble your global team – LinkedIn Connections

• Tap business intelligence– Twitter links

• Strengthen partnerships– BlogTalkRadio interviews

• Continue learning – LinkedIn, Govloop group discussions

• Access info and interact on the move – SmartPhone

• Find a job– All Social Media Tools! A Competitive Edge!

My Background

• Career as USAID Project Manager…IT, KM.• MBA and MS in Computer Administration• Retired USAID, contract State’s eDiplomacy Office.• Active volunteer with SharePoint Users Groups• Evolving SharePoint expertise (SM helps!)• Obtained PMP and ECM Certificate 2010-2011• Active use of SM tools over past 12 months.• An energetic traditional networker!

Real vs. Virtual Networking

• SM an extension of traditional networking• Learning, contacts at events• Old media: TV, radio, newspapers• Networking with office colleagues• SM Skills are similar:– Need to prioritize– Scanning like browsing– Physical and virtual worlds tend to blur!

Define your SM Business Case

• What is your purpose in using SM?• Helps determine tool set and use• My SM goals:– external professional networking and education– SM an enhanced, “living” resume– Different from corporate or small business use

• My SM Audience:– “teachers”, partners, possible employees, employers– government, non-profits, contractors…plus others– …and colleagues at work

Web Radiomedia

Twitterspeed

GovLoopcommunity

Blogrecord

LinkedIn context

Management: Email alerts, cross-posts, Tweetdeck, “Delicious” web links archive

My Social Media “System”

Example 1: Networking

Finding Mr. Harbridge…

Info Arch??

Contact

Vet

See/Hear Meet

BlogTalkRadio!

Follow

Connections

Mr. Mancini

Tools: LinkedIn

• A centerpiece for my SM• Useful Functionality– Profile– “Connections” (Contact Rolladex)– Documents (via Box and/or SlideShare)– Discussion Groups– Status/Activity

• Other Functionality (Answers, Events)• Finding SP experts per “People You May Know”

My LinkedIn (LI) Profile

• d

Tools: Twitter

• A “micro-blogging” application• I have about 100 followers/following• Quick to use and scan• Value– News feeds (viz. Mashable, Harvard Bus. Review)– Resource links caught by others (“retweets”)– New contacts, relationships

• Example: alert to latest conference speakers

My Twitter Home Page (“Timeline”)

Tools: BlogTalkRadio (BTR)

• A live web radio and podcasting “network”• Simple interface, phone connections• But rely on BTR server, quality…ads!• Need interviewer skills, script• BTR Value:– Means to reach key experts in field, plus Q&A– 2 shows (30 min) a month, 3 hrs/mo. prep time– Latest test: “roving reporter” at conference

A Sample BlogTalkRadio Show

Tools: TypePad Blog

• Doubles as blog and web site• Main content notes/links from BTR shows• Occasional content per events, opinion• Needs “makeover”:– Separate busy content into blog and web site– Word Press as possible new blog platform– More “tips” (e.g. SharePoint Governance)– Consider SP as future website (Office 365)

My TypePad Blog and Web Site

Other Tools

• What about Facebook?– My site mostly professional use– Some people’s preferred forum– More personal info – but also helpful– For me, secondary to LinkedIn

• Skype– Cheap, easy to use phone application– Free PC to PC, small charge to other phones– Plan to use for mobile, overseas BTR shows

• Always a new tool – adapt slowly – and ask why?!

SM Management I

• Email (Hotmail)– Alerts re LI, Govloop Discussions– Feeds from AIIM, others (vendors?!)– SM emails dominate inbox…but so what!– Also, outgoing branding via my email sigfile

• “Delicious” bookmarking– Share and organize web links– Easy to use

SM Management II

• Cross-posting– Typepad blog repeated in Govloop– Tweets shared LinkedIn, etc– LinkedIn comments may also be Tweeted– Tweetdeck “Dashboard” (Desktop)– Allows display of various SM apps at once– Search column focus (e.g. conference attendees)– Alternatives: Hootsuite, Sendible, etc.

Measuring Benefits

• Basics:– Your Google search ranking (name…photo!)– Blog and Box document “hits”– Hits on LinkedIn profile– BlogTalkRadio audience (live and recorded)– Twitter followers, your “mentions”

• More advanced– Google Analytics, etc.– But big audience not priority in my “Phase I”

SM in Action Here at 40Plus!

How I applied SM to this session…• Qualitative Benefits:– Met Joel, Giovanni (40Plus) and Marva (branding)– Got offers to speak at 40Plus, and later at MC– By the way… one contact offered/sought jobs

• Quantitative Benefits:– 614+ contacts aware of SM (LI messages, “Answers”)– 25 shared SM approach, or wanted attend 8/29– 12 offered detailed comments on my draft slides

Continuing Online Engagement via Twitter# Discussion!.....

SM Tools for Job Search

• Expand LI profile (e.g. header, skills, rec’s)• Post resume on LI via Box (or SlideShare)• Participate in LI, Twitter groups/”lists”• Follow companies, agencies• Check LI job boards• Use LI status updates• Expand LI connections, use “Answers”• Build on traditional networking

SM Issues I

• No Single-sign-on/multiple applications• Lot of “trial and error” hardware, software• Spam (two-way!)• Caution on publishing (edit first)• Challenge to be brief: “top of mind”• SM as a “time sink,” need to prioritize • A daily SM discipline helps (1 hour?)

SM Issues II

• Security: – Personal information?– Change passwords systematically– Scams, false profiles, check people out

• Transparency– Sharing as the new normal– But limits to “free consulting” [link to LI discussion]– If real SM benefit, need commitment – Be rigorous and selective in your participation

Online SM Resources

• My “Delicious” links on social media– Articles– How to use examples– Key resources

• Jeff Porter’s Audio and other Tools• YouTube (check video channels)• PR NewsWire (online press releases, cost!)

Thanks!Gary Vaughan, PMP

SharePoint Governance AdvisorProgram Governance, User Adoption, and Enterprise Content Management

Company:  Worldwide Information Network Systems, Inc.Email:  glvconsulting@hotmail.comTwitter:  @glvaughanProfile:  LinkedInBlog:  "Collaboration Times"Cell:  703-899-9940

BlogTalkRadio Show: Collaboration TechTalk

Next BTRadio Show: “Social Media Enterprise Solutions for SharePoint, “ 10:00 A.M. ET, Friday, 9/23

Trade Social Media advice for radio logo design help?

Additional Slides…

• a

Hardware for Social Media

• Basics:– New desktop (multimedia)– Laptop– Good web connection– Camera or webcam– Cell phone (and/or Blackberry)

• Nice to have:– Smart phone – Tablet– Other hardware: e.g. microphone

• Value integrated platform vs. different OS tools

Personal Branding

• An optic to “package” and “differentiate” your online presence• Applying Personal Branding (per Marva Goldsmith web page)

– Exploit 3 Ps: personality, positioning, promise– Use a strategy: leadership, visibility, consistency– Impact of see, then hear, then content.– Your brand sets expectations– Examples: photo, sigfiles, LI headers, multi-media

Foreign Affairs Expertise

Project Management

Enterprise Content Management

SharePoint “Governance”

My IT Second Career Focus

Event/Team Facilitation Social Media

Tale of Two Communities: AIIM

• Founded 1943…more traditional focus• Industry association• Enterprise Content Management• Physical roots (trade shows, training)• 77,000 members

Tale of 2 Communities: Govloop

• Founded 2008…younger profile• Social Network for Government• “Friend me, I’m Awesome”• Mostly Virtual• 45,000 members

Example 2: AIIM Resources

ECM Jam

Messages

Presenter

Registered for 9/8 Virtual Event

Contact

Digital Landfill Blog

AIIM

AIIM

PowerPoint

Group Discussion

Finding Mr. Wilkins…

Event Link

Contacts

KM Discussion

Hashtag Discussion

Event

Andrew Krzmarzick[similar presentation at Grad School]

Example 3: 40Plus Connections

Reference Links

My Slides

Tips for “Newbies”

• Invest in a professional photo• Expand your profile on Linkedin• Experiment with Twitter – quick and easy!• Try a simple blogging site• Start small, then build (LI contacts)• Get support from Meetups, users groups• Define your personal business case for SM!

Tips for “Techies”

• Check multimedia – BlogTalkRadio, video?• Assess your “personal branding”• Try out other tools• Sign up for

AIIM Social Business virtual conference 9/8• Others’ insights, resources?

Resources per 40+ Presentation

• Box Link to these slides • 40Plus 8/29 SM Presentation Twitter Hashtag

discussion: #40plussocialmediadc829 • Gary Vaughan’s Social Media Sites:– LinkedIn Profile– Twitter Profile– BlogTalkRadio Shows– TypePad Blog– GovLoop Blog

Other Reference & Support

• Personal branding resources– Marva Goldsmith web site– Marva Goldsmith LinkedIn Profile– Megan Fitzgerald Career by Choice Blog – Megan Fitzgerald LinkedIn Profile

• Books: Dummies Guides, Twitter in 10 Minutes• Free SM tool coaching from: – “how to” search on Google– colleagues…plus sons, daughters, nieces, nephews!

My Networking Resources

• AIIM (enterprise content management)• PMI-DC (project management)• KM Institute-DC (knowledge management)• SID-DC (international development)• Leadership Breakfast of Maryland (leadership)• Toastmasters International (public speaking)

My Next Steps in SM: Short-term

• Reassess my “brand” – too conservative?• Line up web radio interviews, promo card• Do mobile radio interviews at conferences• Update blog entry/slide show re my SP skills• Download iPad and Android apps!

My Next Steps: Long-term

• Check out other tools: e.g. Flipboard• Redo blog in WordPress and separate SP site• Scale up audience and metrics tools• Be more “producer” and less “consumer”• Garner more tangible results