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How to Man Your Trade Show Booth

Are you ready to participate in the next trade show event that your company has joined? If you are the one assigned to man your booth, are you prepared to entertain guests, take in questions, and discuss what your products and services are?

Don’t fret as this article will serve as your guide on how you can properly man your trade show booth.

1. Be physically, emotionally, and mentally prepared days before the trade show event. This means that you have to start internalizing your role as the officer in charge of your booth. The earlier you accept this fact, the easier for you to act out the role with confidence.

2. Master your products and services. If there is anything that you don’t quite understand about your offerings, ask from a manager beforehand or read helpful materials from your company. When you know everything about what you offer, there is nothing that should worry you on the day of the event.

3. Wear something professional but comfortable on the day of the event. You wouldn’t want to be sweating or freezing while talking to potential customers, would you? Present yourself well and do not forget to smile and be friendly.

4. When someone comes up to your trade show displays and inquire about your brand or company, entertain questions cheerfully. However, do not do all the talking. You have to engage your visitors, as well, so they will feel warm and welcomed.

5. Ask for contact information from your booth visitors. You can either ask a business card or loet them sign up a registration form. This will let you keep their information for future reference.

6. Don’t forget to hand them trade show giveaways that your company has prepared. This will help them easily remember you and recall your company’s brand.

Manning a trade show booth should not be scary or overwhelming. As long as you keep these guidelines in mind, you are ready to go. For more information about trade show displays, visit us!

Exhibitors Service Network, Inc.http://www.tradesho.com