how to make your website an effective business tool in 2016

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Presented by: Michael Ginsburg MG Web Design & Social Media http://michaelginsburg.info Make your website An EFFECTIVE business tool

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Page 1: How to make your website an effective business tool in 2016

Presented by: Michael Ginsburg

MG Web Design & Social Media

http://michaelginsburg.info

Make your websiteAn EFFECTIVE business tool

Page 2: How to make your website an effective business tool in 2016

Reasons to stick around till the end of this webinar

1. You’ll learn which features you need to have on your

website in order to make it an effective business tool.

2. You’ll learn how to add these features to your existing

website or incorporate them from the get-go into a new

website.

3. You’ll get ALL your questions answered! The Q&A session

will go for as long as you want it to.

4. There will be a nice bonus on offer for you which I have

never offered before (and probably will never offer again!).

Page 3: How to make your website an effective business tool in 2016

Who Am I and what qualifies me to talk to you?I have a professional background in IT & Management consulting

After almost 15 years working in the corporate world, I just had enough of

the stress and long hours and decided to start my own online business.

With my background, I thought it would be a “walk in the park”.

Boy, was I wrong!

I spent years doing the ‘trial and error’ thing trying to figure things out

before realising that: “a website is not a billboard, it’s a business tool!”

Once I realised that, I was able to transform my first online venture into a

thriving community serving thousands of people while generating

decent revenue.

I don’t want to see other small business owners wasting years on trying to

figure things out on their own and that’s why I created my own web

Page 4: How to make your website an effective business tool in 2016

My first online success - Spending Hacker

Page 5: How to make your website an effective business tool in 2016

Some work I did for clients

Page 6: How to make your website an effective business tool in 2016

The NUMBER 1 mistake people make with their website

Page 7: How to make your website an effective business tool in 2016

Not collecting emails from website visitorsMost people who visit your website will never come back (and not

necessarily because you did a bad job!)

Email allows you to communicate directly with prospects and

customers without having to rely on Facebook (and their

algorithm which changes almost on a daily basis) or on ranking

on the first page of the search results.

66% of people who have an active email address check it several

times a day with 13% out of those checking their email every

hour or even more.

An email database gives you the ULTIMATE level of flexibility &

control in your business

Page 8: How to make your website an effective business tool in 2016

The ONLY platform you should consider for your business website

Page 9: How to make your website an effective business tool in 2016

WordPress or bust!NEVER use a proprietary platform like Weebly or Wix, especially if it

bundles the website software and hosting together.

WordPress is not only completely free but also ‘open source’ which

means no one entity, person or corporation own it.

You can choose your hosting company and also easily transfer

your website to another host if your existing one is not good

enough!

No other website platform offers you the same level of flexibility

and ease of use.

WordPress powers more than a quarter of the web (including the

websites of NASA & CNN) and is supported by a massive

community.

Page 10: How to make your website an effective business tool in 2016

The features you need to have on your website to generate sales & leads

Page 11: How to make your website an effective business tool in 2016

The 7 features of an EFFECTIVE website in 20161. Responsive design - most of your visitors will open your website on their

smartphone. Your website needs to automatically adjust to fit any screen size.

2. Location Map - make it easy for them to find your premises without having to

search.

3. Make your phone number clickable - so that they can dial it easily instead of

having to copy and paste on their phones.

4. Have a contact form - make it easy for them to email you without having to

open their email app and copy & paste your email address (but still make

your email address clickable!)

5. Opt-in box or even a dedicated page - this has one mission only: convince

them to give you their email address and agree to receive future

communication.

6. Make it easy for them to follow you on social media without having to leave

your website

Page 12: How to make your website an effective business tool in 2016

How can YOU implement these features on YOUR website?

Page 13: How to make your website an effective business tool in 2016

Responsive Design

Page 14: How to make your website an effective business tool in 2016

How to have a responsive design on your website?First and foremost: Use WordPress!

Choose a website template (or ‘theme’ as is the more

common terminology) which is designed to be

responsive

There are thousands of completely free themes and

even more paid (or ‘commercial’) themes to

choose from.

You can easily make your website look unique and

different than any other website (even if the other

website uses the same theme) while also being

fully responsive.

Page 15: How to make your website an effective business tool in 2016

Location Map

Page 16: How to make your website an effective business tool in 2016

How to add a location map to your website?Did you know that Google allows anyone to embed

locations from their maps on their own website free of

charge?

There are hundreds of free plug-ins (software which adds

functionality to your WordPress site) that allow to easily

show a location map of your business and its

surroundings on your website.

Many WordPress themes also support that ‘out of the box’

so no extra plugin is even needed.

Amongst the free plugins that offer this feature are the

‘Contact Info widget’ of JetPack and the Stellar Places

Plugin.

Page 17: How to make your website an effective business tool in 2016

Clickable phone number

Page 18: How to make your website an effective business tool in 2016

How to make phone numbers clickable on your website?You need to set your phone number as a special kind of link

or you can use a free Plugin like Speed Contact Bar or

Mobile Contact Bar.

Some Themes also have built-in support for that feature.

Page 19: How to make your website an effective business tool in 2016

Contact form

Page 20: How to make your website an effective business tool in 2016

How to add a contact form to your website?People will be able to type their message directly on your

website instead of in an email.

You will get their message instantly delivered to you via

email and will be able to reply to them directly.

You can also add protection from spammers using the free

reCaptcha tool from Google.

You can easily add contact forms to your website using

free plugins like JetPack contact form, Contact Form 7,

Tawk.to & Secure contact form (which allows them to

also include files as attachments).

There are also paid plugins like Helloify that offer even

Page 21: How to make your website an effective business tool in 2016

Autoresponder email software + opt-in boxes or page

Page 22: How to make your website an effective business tool in 2016

How to add opt-in boxes to your websiteEmail marketing is permission-based which means people need

to give you their explicit permission to send them emails

before you can do so. Without it, you’re breaking the law!

This permission is called an ‘opt-in’.

An opt-in box or form on your website is where people enter

their email (and other details you may need) in return for

something you give them (report, course, discount etc).

There are HUNDRED of plugins that allow you to create such

opt-in boxes or forms (both free & paid).

Amongst the free ones, my favourite is Rapidology and

amongst the paid ones are MailMunch (which also has a

free tier) & Gravity Forms.

Page 23: How to make your website an effective business tool in 2016

You can get started with email marketing for FREE!Your first 2000 subscribers are free but you don’t get

autoresponders and can’t send more than 12K emails a

month. Get started for free.

Your first 2000 subscribers are free and you get access to

Autoresponders but there is a bit of setup involved.

However, as a self-hosted solution, it is the only tool

which gives you 100% control over your email database.

Get started for free.

Your first 1000 subscribers are free and you get access to

all the features and no sending limits.

Pricing is much better than MailChimp once you do start

paying! Get Started for free.

Page 24: How to make your website an effective business tool in 2016

Encourage people to follow you on Social Media

Page 25: How to make your website an effective business tool in 2016

How to add social media follow boxes to your websiteYou can get people to follow you on various social media platforms

in one click without ever having to leave your website and go to

that social media platform itself.

All that is needed is for them to be already logged into that social

media platform on their desktop or mobile.

All the major social media platforms offer this feature: Facebook,

Twitter, Pinterest, Google+, YouTube and now even Instagram.

There are many free plugins that allow you to add such follow

boxes to your website.

My personal favourites are JetPack for Facebook, Twitter &

Google+, Google for Wordpress for YouTube (can also be used

for Google+ follow box) , Add Pinterest Follow for Pinterest and

Instagram Followers widget for Instagram.

Page 26: How to make your website an effective business tool in 2016

Call to action

Page 27: How to make your website an effective business tool in 2016

How to add Call-to-actions to your website?Every page on your website should aim for visitors to do

something there.

That “something” can be: email opt-in, make a purchase, download

a brochure, get in contact with your business or follow you on

social media.

This is called a “Call to Action” and ideally, you should have only one

per page (so that you don’t confuse people)

A ‘call to action’ can be an opt-in box, a contact form, a buy button,

a download link or a social media follow box.

I’ve already covered how to create an opt-in box, a contact form

and a social media follow box.

For selling thing through your website, you can use anything from

a basic tool like Easy PayPal accept to a complete ‘online store

Page 28: How to make your website an effective business tool in 2016

How about if you could implement all these

improvements yourself without having to pay thousands to a web designer or developer?

Page 29: How to make your website an effective business tool in 2016

How about if you could do all that even if you have ZERO

experience or prior knowledge?

Page 30: How to make your website an effective business tool in 2016

Introducing:

Page 31: How to make your website an effective business tool in 2016

What is it?A 12 week structured program

teaching you how to build a

professional online presence

from scratch.

Page 32: How to make your website an effective business tool in 2016

Who is it for?It’s for any small business owner who has a

computer and Internet connection and wants

to have a professional online presence for their

business.

If you can use a Word Processor like Microsoft

Word than you already have all the ‘prior

knowledge’ you’ll need (yes, really!)

Page 33: How to make your website an effective business tool in 2016

What will you learn?How to build an effective website for your business using WordPress?

How to make sure your business gets found on Google?

How to easily build an online store on your website and sell both digital and

physical products without having to pay a cent for the privilege?

How to build an email database of prospects and market to them effectively &

ethically?

How to gain exposure for your business through social media platforms like

Facebook, LinkedIn and Pinterest?

How to advertise your business effectively on Facebook and accurately measure

Page 34: How to make your website an effective business tool in 2016

What do you get?1. 12 easy-to follow video lessons (delivered one at a time to make sure you

don’t get overwhelmed) + weekly ‘to do’ list and optional further reading.

2. Ongoing support via weekly ‘office hours’ and a dedicated Facebook group

(coming soon!).

3. You can email me questions any time and replies are guaranteed within 1-2

business days.

4. Lifetime access to all the course material (including any future updates) for no

extra charge.

5. 20% discount on all my web design services for 12 months from course

completion.

Page 35: How to make your website an effective business tool in 2016

All this for just A$295(that’s US$220/£168/€200)

Page 36: How to make your website an effective business tool in 2016

The Special bonus!Whether you already have an existing online presence or you are going to

build one throughout this training program, you will get a 1-on-1 detailed

consultation with me FREE OF CHARGE in which I will review and critique your

existing setup and provide a written report on potential areas of improvement

and how to achieve them (including recommended tools).

This normally costs $247 (with the price going up soon to $497)

But you get it for no extra charge when you purchase the

“Online Presence Accelerator” program within the next 7 days only.

Page 37: How to make your website an effective business tool in 2016

Presented by: Michael Ginsburg

MG Web Design & Social Media

http://michaelginsburg.info

Q & A timeAny Questions?