how to make your online sweepstakes/contest social
DESCRIPTION
It's important that you make your online sweepstakes or contest more social and that can only be done by connecting user social channels with your brand experience. This presentation helps show the elements needed to create a successful contest platform that will drive not only engagement and viral activity, but sales and conversions through the roof!!TRANSCRIPT
SOCIAL MEDIA CONTESTSHow to Make Your Online Sweepstakes SOCIAL
NOT SOCIAL
YOUR CONTEST – MAKE IT SOCIAL!
Integrate additional entry points by allowing a user to sign-up using Twitter and Facebook
Create buttons to allow a user to follow your social channels:•Fan us on Facebook•Follow us on Twitter
YOUR CONTEST – ENTER WITH TWITTER
•After the user enter with their name and email, create an entry point by having a user enter their Twitter handle and password, along with the choice to choose one of three different pre-determined tweets•Send a tweet and link back to that user’s profile page promoting the contest and/or brand
YOUR CONTEST – ENTER WITH FACEBOOK
•Allow a third entry by having a user send an update to their Facebook profile by entering their username
• Requires placing the contest within a custom Tab on your Facebook Page
•Sends a status update and link back to that user’s profile page promoting the contest and/or brand
YOUR CONTEST – FACEBOOK PAGE CONTEST TAB
•New Facebook Sweepstakes rules requires the contest page to be placed within a Facebook Tab on the your Facebook Page if you want to use Facebook as an entry point•Lives and functions right within the Facebook Page as a Tab•Brand can default users who are not fans of the page to that particular Facebook Tab
YOUR CONTEST – INTEGRATE PRODUCT OFFERS
•Integrate offers of other branded products into the form process•Keep user connected to the brand through other offers•Increase clicks back to the main brand website
YOUR CONTEST – CONTEST EMAILS
•Optimize contest emails for social sharing•Integrate Chiclets so that users can go to your other social properties•Enable the ability to become a fan or follower within the email:
• Facebook• Twitter
SOCIAL MEDIA CONTESTS - CONCLUSION
• Social Media Giveaway Contests:
• Creates buzz
• Brand awareness
• Increases friends & fans tremendously!
• Tie together seamless social integration
• Create engaging platforms that rise to the occasion and capture all aspects of a social media user
CONTACT FOR MORE INFORMATION
Nicholas Cifuentes
email: [email protected]
cell: 843 817 3435
website: http://www.nickcifuentes.com