“how to make your message spread like wildfire – using social media”
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“How to make your message spread like wildfire – using social media”. Alicia Lyttle & Lorette Lyttle “The Lyttle Sisters”. Sites To F ocus O n. Facebook Youtube Twitter Google + Pinterest. Why Spread Your Message?. Brand Opt-ins (list building) Followers Influence Traffic - PowerPoint PPT PresentationTRANSCRIPT
“How to make your message spread
like wildfire – using social media”
Alicia Lyttle & Lorette Lyttle“The Lyttle Sisters”
Sites To Focus On
FacebookYoutubeTwitterGoogle +Pinterest
Why Spread Your Message?BrandOpt-ins (list building)FollowersInfluenceTrafficBacklinks (SEO)
Make Sales!
Facebook – Spread Your Message Images Video Quotes Questions Polls Groups Fan Pages Facebook Events * Facebook Ads
Facebook - Images & Video Funny WOW Great quote Baby, animals
Tips: Post URL on Photo (back to FB page or
URL) Ask to share (Please) Ask for comments (Please)
Tips …
Facebook - Quotes
Inspiring Funny Famous (quote or author)
Tips: Put quote on an image Make a video around quote (animoto.com) Ask to share Ask to comment
Facebook Questions & Polls Hot topic (in the news) Controversial Fun to answer Easy to answer
Tips: Add an image Reply to all responses with call to action (Example apps) Interaction (always reply with @ - shows up on
their page/feed – they get notified) Keep it alive
Facebook - Groups Search & Join (alive/interaction – everyone
can post) Avoid groups with host only posts unless
interaction is very high Participate No spamming
Tips Answer/Reply with helpful info Contribute Ask for share, follows, likes
Facebook – Fan pages
Create one! Search & Like other pages (through
your page) Interact on other pages (that are
alive)
Tips Don’t oversell Engage, interact, always reply Consistency
Facebook – Events
Set one up (webinars, product launches,
Photos Update page Email all members (under 5000
invited)
Tips Don’t overdue it (annoying) Clear call to action (register, signup: free
gift)
Youtube –Spread Your MessageWhy YoutubeSocial network?How to get lots of views
Youtube – Why Youtube?
“Video is where the Internet is going.” –Digital Marketer
2nd largest search engine 4th site in the world for traffic Google OWNS Youtube (since 2006) By 2015 -> 90% of internet traffic
will be video (Cisco’s prediction) ½ of all website traffic after 5pm is
video traffic (Youtube, Netflix, etc.)
Youtube – Why Youtube?
Videos help people make purchasing decisions
Does this apply to you? See a review, how to use something, etc.
46% of consumers who shop online prefer shopping on retail sites that have video
Video emails have 2-3% higher click through rate
Youtube –Is it a social network? Yes! Interaction Friends/Subscribers Likes Views Comments
*The more the better!*Social Proof
YouTube – How to get views File name is keywords Title – keywords Description – keywords Description – URL
Well designed Youtube channel
Tips: Get likes, comments, video comments,
views, friends/subscribers
Twitter – Spread Your Message Grow Your Following Tweet often (use quotes) Update with images – and ask for
interaction (example – guess where I am)
Reply to other Tweets Have an automated DM (Direct
Message) Ask (and you shall receive)
Twitter Tip
Learn from your competitors What strategies are working for
them ? What kind of tweets are bringing
the best interaction? Use their strategies as inspiration
to improve upon to make your messages become viral!
Google + - Spread Your Message Who owns Google + SEO Circles Business Pages Update Often
Pinterest –Spread Your Message What is pinterest? Getting started Setting up your profile What to “pin” Making money off of “pins”
Pinterest – What is it!?
New Social media site – one of the fastest growing (followers/following)
Image driven traffic 7 million new visitors/mo. Women Pinterest is sending more REFERRAL
TRAFFIC to peoples websites than Youtube, Linkedin& Google + combined!
Pinterest –Getting Started Need an invitation Profile Start following people
Pinterest – Setting Up Your Profile
Pinterest – Making a pin
Pin Edit URL
Where do you want to send traffic to? Affiliate link?
Tweet your link (your pin)
Pinterest – Making $ with pinning Affiliate Links High Quality backlinks Link to your product Board is indexed by Google Integrate it with Facebook and
Wordpress
“How to make your message spread
like wildfire – using social media”