How to make virtual network services a winner rather than an integration disaster

Yonatan Klein, Director Product Management

October 2015

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Case Study – Customer Facing Services:

Tier-1 mobile operator

>25M

Security Services

Addition to ARPU

Incremental Revenue

2

Total subscribers

>5Msubscribers

Average of 1€

per month

Over €70M per Year

The service provides value to the end user

The service providesvalue to the operator

Individual

Family

Dept. A

Dept. B

Business

Central ManagementNetwork-based Web Security

Multi-tenant profiles

Service Provider

• Time to Market in less than 4 months• ROI within 12 months

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About Allot Communications

3

Markets Global presence in five continents

• Mobile Operators• Cloud Operators• Fixed Line Operators• Enterprise

Customers

• >150 Mobile Operators • >1000 Fixed Broadband Operators• >4000 Large Enterprises• >1.5B End Users

Trusted partner of Tier1 operators

Traded on TASE since 2010 –Symbol “ALLT”

ExtensivePartnerecosystem

Traded onNASDAQ since2006 – Symbol“ALLT”

Founded in1996

Analytics

Security

Traffic Management& Optimization

Policy Control & Charging

Allot Solution Domains

NFV Trend 1: Technological Trend

4

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Reduced Capex

Avoid Vendor Locking

Shorter Time to Market

Openness

Increase Innovation

Reduced Opex

5

Applications Users

On CampusPrivate Cloud

In the Branch Office

At Home

On the Road

WAN

INTERNET

BYOD

24

/7

ALWAYS CONNECTED

Public Cloud

NFV Trend 2: IT on the Cloud

The Internet is the new ITensuring Availability, Performance & Security across Clouds

Network Services Migrating to the Cloud

6

Enterprise

Fixed Line Consumer

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Service Provider

POP / DC

Mobile Consumer

Virtual Network Services are key to operators

7

NFV: CSP Operations/ Technical Trend

> Cloud Services:Market Trend

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Virtual Network Services are Key

• Capex / Opex Reduction

• Agility in New Offering

• Added Value

• New Revenue Sources

Customer Facing Services:• DDoS protection• Application Firewall• Secure Web Gateway• Anti-malware• Content Filtering• Application Visibility &

Control (AVC)• Optimization • Etc.

Resource Facing Services:• Network Security• Application Visibility &

Control• Caching• Network Optimization • Policy Control and

Charging• Etc.

The Challenge

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ReliabilityTelco Grade

AgilityTime to Market

Reduced Total Cost of Ownership

Manageability

9

What are CSPs expecting from NFV?

Hybrid (Virtual & Physical)

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The NFV Reality

10

What we may end up withA “cluttered” NFV that just does not function as we hoped for

Courtesy Lego Corporation

What we wantA well-structured NFV that functions as a well-oiled machine

The Integration Challenges

11

In a recent service provider survey, vast majority of respondents cited lack of interoperability, service management concerns and system integration challenges as the key hurdles to the deployment of NFV

* Source: LightReading Webinar “The State of the State: Preparing for Next-Gen Communications

Infrastructure” held on August, 2015

“The key challenge for growth of an open ecosystem is to achieve interoperability for the key interfaces identified in the NFV Architectural Framework. ” ETSI NFV White Paper #3, Oct 2014

is like a thorn in the flesh for NFVIntegration

Dimensions of Integration

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Integration of Multiple Network Services / Functions1

Integration with Network Control Plane2

NFV Environment Integration3

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13

Handling the Challenge

The Integration Balance

14

Per-

Pro

ject

Pre

-inte

gra

ted

Best of Breed

Open

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Less Complexity

Reduced Time

Lower Cost

Synergy ofJoint Elements

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NFV Vision: Accelerate Time to Launch & Revenue

15

VAS+VNF creates a pre-integrated virtualized service

that accelerates time-to-revenue

Service Deployment

Traditional Deployment

NFV Deployment

Pre-integrated Virtualized Services

Service Time to Launch of Services Launch Cost

Level of pre-integration

Big Data Analytics Anomaly Detection Application Visibility

Web Security Traffic Management

Customer-facing Services

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Services Synergy Example

16

Resource-facing Services

\Services

Engines

But Can we Re-use existing Interfaces?

17

Network Integration 3GPP interfaces

NFV Orchestration

• NFV Standardization did not eliminate the need for network integration.

• Experience and interoperability withcontrol interfaces is key

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Allot’s Virtual Network Services

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NFVI

COTS HW

Virtualization Layer

Allo

t V

NF

Man

ag

er

ESXi

Other VNF Managers

NFVOrchestrator

Virtualized Infrastructure Manager (VIM)

NCX KVM OVS

NFV MANOOSS/BSS

Service Policy

Charging

Customer Engagement

Application Awareness

Multi-tenancy

Anomaly detection

QoS

Big Data

Network Integration

Allot Customer VisibilityServices

Allot Customer Experience Services

Allot Customer ProtectionServices

Allot VNF Framework

Network Control Plane VNFs

Co

ntr

ol P

lan

e A

PIs

Visit us at Allot’s booth #25 and watch our demo:

Deploying Reliable Services in a distributed architecture using SDN/NFV architecture

Take Aways

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The market is looking for Virtual Network Services

Goal: Fast Time to Market & Reduced TCO

CHALLENGES

SOLUTIONS

Harmonize Old & New Services

The Integration Challenge

Multi-location

Interoperability: Add VNF APIs on top of 3GPP

Balance pre-integrated service with openness

Policy Centric, application aware

Efficient Service Deployment

User/ Control plane separation

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THANK

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U

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