BULLSEYE WORLDWIDE How to Make Video Work on Mobile

B U L L S E Y E W O R L D W I D E

2!

Mobile is a vast and partially explored area in the sense of advertising. We know that approximately 15% of all online videos are seen on mobile devices, so why

brands are still struggling on video advertising?

http://goo.gl/acYNyE

B U L L S E Y E W O R L D W I D E

3!

1. Get People Involved

Most of today’s video content is not suitable for encouraging people to interact, in other words, they are all too passive for mobile devices. Being aware of this, brands have started to implement this kind of elements into their campaigns.

So, how can they make video work on mobile?

B U L L S E Y E W O R L D W I D E

2. Meet the Participation Demands

It’s no secret that mobile has changed our expectations from interacting. Using giveaways and rewards, brands attempt to have users engaged and therefore, have analyzable data to be used for putting their game one step

further in the market.

4!

B U L L S E Y E W O R L D W I D E

3. Interactivity, Action, Data, Knowledge

To go beyond limits and have more elaborated data at hand, marketers use KPIs (Key Performance Indicators) which put some metrics such as activity rate, awareness, time earned and video engagement on the rise.

5!

B U L L S E Y E W O R L D W I D E

As well as having an A-Class content, the medium you use plays a huge role in getting success. Using sources varying from geographic data to mobile search histories, advertisters can focus on particular

content, demographics and publishers with best results.

4. “The Medium is the Message”

6!

P R O U D L Y P R E S E N T E D

by

B U L L S E Y E W O R L D W I D E

@bullseyeww Bullseye WorldWide