how to make sure your landing pages don't suck. adamtal.com/smx

How to Make Sure YourLanding Pages Don't SUCK.

Adamtal.com/SMX

Don't start with your designer.

.

Don't let your programmers interfere either.

.

Start with your copywriter.

.

Start with your copywriter.

(unless that person is also your designer...)

Don't have one?

Well, Get one.

Still don't have one?

Stick around, I'll show you how to cheat.

Start with a headline.

The cheater's guide to writing LP copy that sells like crazy.

Start with a headline.


This is the element that is most likely to determine the success of your LP.

Ignore your designer (again). (I'm sure he or she has

something to say).


Listen to your copywriter.

Once you're done...


Listen to your copywriter.

Once you're done...Ignore your designer some

more.


Listen to your users.Use tools like Crazy Egg, Kiss Insights &

Total Feedback


Now is the time to ask yourdesigner's opinion.


Now is the time to ask yourdesigner's opinion.

And ignore it completely while optimizing according to feedback.


Can you become a copywriter overnight?


The best copywriters have a secret weapon.

And you can use it as well.


It's called a Swipe File.

And I use it more than Photoshop, HTML, or any

other tool when I 'design' LP's.


Here's how it works:

"They Laughed When I Sat Down At the Piano But When I

Started to Play! ~"Written by John Caples

Top 100 ad campaigns



"They Laughed When I _____ But When I ________! ~"

Written by John Caples Top 100 ad campaigns



"They Laughed When I Said I could learn SEO in 3 days But

When I ranked #1..."

Written by Adam Tal in 3 seconds


Get my swipe file(+ my list of 8 must have LPO tools)

Adamtal.com/SMX

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