How To Make Sure Your Brand Is Dressed To The Nines

#VRProWeb

Special Guest

Jessica BerlinSocial Media Manager

American Eagle Outfitters

@jessberlin

Agenda

• Let’s Learn A Little About Jessica• How Do You Approach Social Marketing?• How Do You Integrate The Brand?• Could These Tactics Work For SMBs? • Tips and Tricks• Q&A?• Resources

Let’s Learn a Little About Jessica

Jessica Berlin@jessberlin

How Do You Approach Social Marketing

American Eagle 8,194,000 Fans

55% ages 18 - 24

75% Female

Top Cities:•Mexico City•New York, NY•Monterrey, MX

Who Are Your Fans?

Meaningful Content = Results

How Do You Integrate The Brand?

Drive Traffic Elsewhere

UGC & CO-CREATIONMeaningful Engagement

Could These Tactics Work For SMBs?

Tips & Tricks

Q&A With Jessica

Resources• http://www.ae.com/web/index.jsp• http://pinterest.com/americaneagle/• https://www.facebook.com/americaneagle• http://www.youtube.com/user/americaneagle• http://www.twitter.com/jessberlin• https://www.facebook.com/jessberlin• http://www.linkedin.com/in/jessicaberlin

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