how to make social media work for you
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Make it work for YOU.
Make it work for YOU.Oklahoma Transit Association 2012 Winter ConferenceJanuary 25-27, 2012
Click Here to Follow With Your Smartphone!
Show of Hands SurveyHow Comfortable Are You With Social Media?
No E-Mail DEFINITELY No SMI LOVE E-Tools and Use Them EffectivelyI E-Mail But SM Is Too Out-There For MeI Use SM Personally But Havent Figured It Out For My BusinessI Have An SM Profile But Havent Done Much With ItWhat We DONT Want.No plan, halfway filled out profiles, lost customers, waste of time, waste of energy and a frustrated business owner
Create YOUR Specific StrategyIdentify: Your ObjectivesIdentify: Your AudienceThe Target Audience You Wish to GrowYour Strong Supporters/Friends/FamilyYour StakeholdersIdentify: Calls to ActionIdentify: Benchmarks When Will You Feel Successful?Identify: Keywords (AND USE THEM) SEOHow will you measure success?FollowersVisitsReturn on Conversation?Best Tools For You
Objectives: What Are YOUR Goals?
Some objectives may be:Brand AwarenessCredibilityDrive Traffic to WebsiteProduct Sales
SOCIAL LISTENING Often neglectedLocationProductServiceProspective CustomersUSEFUL TOOL: HootSuite.com
SoMe FACTSThe number of people visiting SM sites has increased 24% over this time last year.SM Usage by Small Business has DOUBLED from last year >75% use itAlmost ONE-HALF of Small Businesses have successfully connected with NEW customers through Social Networks51% of Facebook Users & 64% of Twitter Users are More Likely To Purchase Brands They Follow
Step 1: Get On The BandWagonIntegrate Social Media
Why Integrate Social Media?Websites arent enough anymore
Website.101Should be the HUB of all YOUR marketingPrint & Electronic!Should be your 24/7/365 Sales ToolShould be:Relevant - Fresh Up To DateInformative on your topicAble to be SharedMore Sharing = MORE EYEBALLS on your product!USEFUL TOOL: Addthis.com or Sharethis.comConstantly Monitored Analytics!
WHY ??People on Facebook800+ Million Users50% Log On At Least Once Per DayAverage User has 130 FriendsActivity on Facebook900+ Million Objects To Interact WithAverage User is Connected to 80+ Pages, Groups or EventsMore than 250 MILLION Photos Uploaded DAILYOver 350 Million Users Access Their Account on a Mobile Device
FEATURESInsights Analytics & Demographic Information on Every PostAdvertising Very Targeted Pay-Per-Click MarketingLink to Other Fan Pages as FavoritesOther Local ProductsOther Local OpportunitiesCommunity PagesOrganizations Your Company SupportsIt Matters in SEO
In Other Words: The more Pingbacks You Get from SM the higher your company can rank in Search Engine Searches
Building Profiles = Building CredibilityEducation & ExpertiseTestimonials or Clients You Have Worked WithLink / Address to Other SM You UseLink / Address to WebsiteSlideShare LinkGroups Of Which You Are A MemberUpcoming Events ALWAYS Updated!Dont Neglect YouTubeflickr
END RESULT: More Pingbacks to Your Website = Higher SEO
Be the ExpertTake Short Videos of What You Do, How You Do It, People Enjoying What Youve Done Upload and EMBED24 hours of video uploaded every MINUTEAverage User Spends 15 minute PER DAY on YouTubeYouTube EXCEEDS 2 BILLION views per day Nearly Double the prime-time audience of all 3 major networks.Pictures Say A Thousand WordsPost Pictures of:ProductsPeople Enjoying Products or EventsSuccessful EventsPeople, People, People!!Where Does Twitter Fit In?Share Links to USEFUL InformationDO NOT share trite/worn out/blast type infoShare Event InformationShare Success or Celebrate EventsShare SpecialsTwitter Only CouponsTwitter Only SalesFollowersQuality Over QuantityBeware of SPAMMERS Someone who is following LOTS of people with very few followers themselves.
Make Your Twitter Profile Unique
Create A Custom BackgroundHow To Create a Custom Background1. Create a Twitter account. If you haven't gotten around to signing up for Twitter yet, what are you waiting for? Go to twitter.com and sign up for an account.
2. Decide what type of image you want to portray. Part of the difficulty in setting the correct background is deciding what you want your Twitter page design to say about you. Many folks take any image or graphic and upload it to their Twitter account without much thought. Take some time to come up with something that speaks of your style, taste and personality.
3. Consider the screenrealestate. The important information to be viewed on Twitter occurs in the center of the page. No matter how many images or sayings you have on your background, the center of the screen belongs to Twitter. Therefore you have to create a background that gives Twitter center stage.
4. Go large. Larger images and/or graphics reduce the necessity for tiling an image. It gives the appearance of one large background specifically made for Twitter. Try starting with an image as large as 1600 x 1200.
How To Create a Custom Background5. Remember that all screen resolutions are not the same. The smaller the screen resolution, the lower the likelihood of your image will have to repeat. In other words, if you elect to use an image that has a flower located to the extreme left of the screen, on a lower resolution screen (800 x 600 for instance), the flower displays once. A screen with a resolution of say 2048 x 1536, the flower will display tiled on the screen several times.
6. Think about using a border. When creating an image, remember that a small portion of the top of the screen is dedicated to the Twitter logo and user navigation. It's a little easier on the eyes if the design included a boarder over which the Twitter logo and navigation could sit without having to fight against a busy background.
7. Upload your image to Twitter. Once you've played around with the image, upload it to Twitter to see how it looks. Log onto your account. Click "Design" found under the "Settings" tab. Once on the design screen click "change background image." Once you upload your image, check it out to see if you like it. If you don't you can change it or use one of the Twitter default images until you come up with something you like.
Tweet-tipAlthough youre allowed 140 characters in any tweet, try to keep them under 120Why?
140 On The Money But Thats Good Info That SHOULD Be Shared With My FollowersBut Look What Happens When I Try To RT To My Friend - @SoldOnShawnee (+14 Characters)
Do YOU think that tweet was RTd?
By limiting yourself to 120 characters, you make it EASY for people to share your great informationGoogle+ PagesSearch + Your World New Prioritization Standards
How to set up your own Google+ Pagehttp://blog.hubspot.com/blog/tabid/6307/bid/29982/Google-Finally-Allows-Page-Admins-Rolls-Out-Other-Improvements.aspx
Just Like You Hang a Sign to Tell the Neighborhood Youre OPEN
Make Sure Your Customers Know You Are Online Make it Easy to Find YouProvide the Address to Your Profile in Multiple LocationsCreate Unique URLsUse QR CodesWhats A QR Code?Connect Print Media to Electronic, Traceable ResourcesUse for Sales, Product Information, Or to Make Connections to Social Media
Generate QR Codes for FreeUSEFUL TOOL: QuikQR.com
USEFUL TOOL: Red Laser QR Code ReaderConsider Sharing Your Wisdom - BLOGSmall Businesses That Blog See 55% More Visitors to Their WebsiteThey See 97% More Link Backs to Their Website SEO!434% More Indexed Pages SEO! SEO!!BUT.Its Not For EveryoneDo You Have Something To Write About More Than Once? If Not, Maybe Occasional Press Releases Are BetterConsistency is Rewarded by SEO and Builds Trust With Customers, if You Cant be Consistent Dont BotherInfo is Good Traceable Data is BETTERUSEFUL TOOLS: to Determine Your SM EffectivenessGoogle Analytics (FREE!)Bit.ly (Shorten Your URLs for Twitter Usage, then track the clicks!)FaceBook InsightsTwitterCounter.comInteract Often with your Customers / Fan Base / Followers
BEWARE: Timing is EVERYTHINGSoMe Rules!Ignore Nothing! - #ReputationMonitoringCommit! AT LEAST 10 minutes per dayUSEFUL TOOL: HootSuite.comUpdate! If its not fresh, IT STINKSSeparate! Personal vs. ProfessionalIts NOT All About You!!!SourcesSocial Media Image - http://www.wizmarketings.com/wp-content/uploads/2011/06/Austin-Social-Media-Marketing.jpgMark James SlideShare.net - http://www.slideshare.net/ED_Solutions_Inc/ed-solutions-social-media0311final2Social Media Bandwagon - http://directory.ac/social-media-marketing-improvement.htmlShare Buttons - Addthis.comSocial Media Facts CrowdSpring.comFacebook Facts Facebook.comWebsite Hub WhoisGregg.comSocial Media Images - http://media.photobucket.com/image/social%20media/blong72/social-media-icons.jpg?o=70Kim Dean Art - http://twitter.com/#!/kimdeanartYouTube Facts - Viralblog.comHow To Create A Custom Twitter BackGround - http://www.ehow.com/how_4613303_twitter-background.htmlBlogging Facts - http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspxhttp://smallbiztrends.com/2009/08/blogging-best-seo-tool-small-businesses.html
Lets Talk About YOU!!
Connect with Me!
Rachael K. Geiger405.556.1167@RKBGeigerGplus.to/RKBGeigerSlideShare.net/RKBGeigerrgeiger2010@gmail.com