Ellis Jones Social Impact. Practice overview.

Social Impact.

Your business has a positive social impact.

Understand it. Make it a growth strategy.

Social thinking

Every business strategy starts with a goal and a pathway. The Social Thinking model enables companies to identify, assess and pursue opportunities to create social and business value.

It answers the questions ‘where do we start’ and ‘how do we get there?’

PEOPLE

Employees Customers

Stakeholders

ASSETS

Facilities Fleet

Equipment

OUTPUTS

Products Services Actions

PROCESSES

Systems Policies

CAPITAL

Investments Procurement

CONTEXT

Social Economic

Environmental

“ Make the combined creation of social and economic value a risk management and growth strategy for your organisation.”

Making social impact a business growth strategy begins with mapping a company’s particular assets and competencies against the market economic conditions it is facing and social needs it is well placed to address.

It requires a strategy and a plan for risk, structure, KPIs, timeframes and resourcing.

Every business we have worked with is very good at what it does. We evolve systems and strategies so the company applies competencies assets to do new things in new places very well.

And, because we know the dynamics of change, we inspire confidence in your leadership and provide steadfast support to your team.

We work with you to:

— Place purpose in strategic planning — Apply shared value principles in

product and service development — Extend lean thinking to

Social Thinking

Strategy

Research & measurement

Every business has a positive social impact. To measure it is to understand it and make a better society a business growth opportunity. We conduct the research and establish the metrics you need to make confident decisions and track impacts:

— Social Thinking to know where to look and what to measure — Social impact measurement to define risk and opportunity — Metrics to establish benchmarks and measure impacts — Research as Engagement to garner insight and

co-create outcomes with partners — Stakeholder engagement to broaden measurement reach

and capability while establishing important relationships

Developing and implementing integrated research, engagement and impact metrics for Victoria’s leading cemeteries trust in a diverse stakeholder environment at a pivotal moment in the evolution of the organisation and the sector. The project is seeing Victorians contribute to their contemporary and future cemeteries experience.

Ellis Jones has developed masterclass training and workshops for Australian companies including PwC & Suncorp.

Shared value training

Shared value is the natural evolution of business strategy and CSR. It demands different perspectives, new competencies and cross-disciplinary teams working together across business functions. It requires adaptation.

For companies, governments and social sector organisations we provide training tailored to market, operational and strategic context:

— Coaching and on-call advice for board members and executives — Introductory training for executives and teams — Masterclasses for lead practitioners

Partnerships

Imagine having access to insights and consumer markets that could transform your business. Imagine recasting your relationship with consumers and stakeholders to one defined by shared purpose and trust. This is the power of partnerships based on shared value.

The great challenges of our time can only be solved with multi-stakeholder partnerships. From research and advocacy to innovation, they are lead instruments in business growth and social impact.

We facilitate:

— Partnership identification, assessment and management — Initiation of partnerships to achieve shared value — Communication to build relationships and achieve shared goals — Success measurement and business improvement

Purpose branding

Great companies know that brand meaning and experience can be a powerful force for behavioural change. When purpose is at the centre of identity strategy and activation, people unite with the company in creating a better society. At the same time, consumers are more comfortable with a profit motive and are likely to pay a premium for products and services (Nielsen, 2014).

Social purpose is now fundamental to competitive brand strategy. Using our unique methodologies, we develop:

— Brand perception and social context research — Brand identity and activation strategy — Authentic brand narrative and communication — Advocacy with partners, stakeholders and consumers

“Ellis Jones immediately saw the wider scope and potential of the Impromy program, working with us to develop a strategy that helped the brand achieve its health and wellbeing goals and maximise its commercial potential.” — Dusty Stringer, Probiotec General Manager, Sales & Marketing

Helping Bupa to develop a whole-of-business partnership strategy, model and assessment framework to ensure all investments in sponsorships, research partnerships and community initiatives create positive social and health impacts while delivering returns to the business.

New perspectives, world’s best competencies and relentless optimism.

Ellis Jones is a shared value enterprise. We augment our competencies in business strategy, research and communications with investment in behavioural research, collaboration and social enterprise. We measure everything we do.

P I O N E E R I N G B U S I N E S S - L E D S O C I A L I M PAC T.In 2011, Ellis Jones established the Shared Value Project - it is now the peak practice organisation for shared value in Australia with major member companies and partnership with the global Shared Value Initiative. We are also a core contributor to the theory and practice of the Shared Value Initiative .

14/28 down street, collingwood 3066 melbourne, australia

+61 (3) 9416 0046

info@ellisjones.com.au

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social impact. market research.marketing & pr. brand identity. social media. design & web.

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