How to make money online - make money fast online
Post on 27-Jul-2016
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About Ewen Chia
Striving to earn an extra income, Ewen Chia started his first internet business in 1997. For 5 full years, he worked on his internet business part-time every day from 11pm - 3am while holding a full-time job.
He was motivated to build a better life for his family. After years of perseverance, he finally
succeeded and has not looked back since.
# World-Renowed Internet Marketing Pioneer
Ewen is highly regarded as a pioneer of internet marketing and a world-renowed internet
marketing expert. He is also recognized as The Worlds #1 Super Affiliate and his name is
synonymous with Affiliate Marketing, although that is not all he does. Many of Ewen's students
had been able to quit their day jobs and make their own income online through his proven
training and teaching materials.
#1 International Best-Selling Internet Marketing Book
When Ewen launched his first print book, "How I Made My First Million On The
Internet and How You Can Too!"...
This book made internet marketing history by being the FIRST ever book about
the internet business and internet marketing to hit the #1 WORLDWIDE
BESTSELLER LISTS on Amazon, Barnes & Nobles and other online bookstores all at
the same time in just 24 hours of launch.
# International Speaker, Educator And Trainer
Ewen is also a highly sought after international speaker and is always touring the world teaching
the internet business to anyone willing to learn about it.
He has shared the stage with experts like Sir Richard Branson, Anthony Robbins, Robert
Kiyosaki, Tony Blair, T Harv Eker, Tom Hopkins, Les Brown, Chris Garnder and Donald Trump
(here's a picture of Donald and him.) Ewen also received the first ever internet marketing
trophy, World Internet Challenge for his LIVE demonstration where he started an internet
business from scratch and proceeded to make US$80,000 in 3 days from that same business -
all in front of a live audience.
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Business Guide Secret
If you are not currently doing affiliate marketing then you are really missing a trick.
Affiliate marketing evolved from the simple concept that if
another website sends you a visitor and that person becomes
a customer of yours then you should say thanks to the other
website by giving them a small piece of the pie.
Affiliate marketing has now become a lot more complex but
the basics are still the same. You want as many sites as
possible to be shouting about you to their visitors so that they
come and see your wares, and then in return you pay a
suitable reward to that site based on your business
profitability and margins.
In this article I will go through a few of the things that a
newcomer should consider when setting up an affiliate
1) The best commission/reward structure for your business
2) The best network/s to work with based on their affiliate
base e.g. the kinds of affiliates that are with them and that
they tend to attract.
3) How to get visibility on the key affiliates websites and with
the affiliate network.
4) Working on new promotions and incentive schemes to
motivate affiliates to promote you rather than your
Deciding on an affiliate reward structure for your business The
first thing to look at is your new customer recruitment costs,
e.g. If over one month you spend 5000 on marketing and
you recruit 100 new customers then your new customer
recruitment cost is 50. Cross reference this with your
customer lifetime value(if you know it) to work out how much
commission you can pay your affiliates.
A Basic explanation of how you could calculate this is as
follows: The customer lifetime value will be the average top
line profit that each customer brings you over their lifetime.
To calculate a customers life time value the best way maybe
to take a group of customers that you recruited within a
months date range and to track their spend over a few years,
you will lose some of these customers, but others you will
maintain so you need to have a good sample size for the
calculation to be worthy.
1000 customers recruited in June 2008.
Over the following 2 years they spent an accumulative
1,000,000GBP therefore you have a customer lifetime value
Cost of goods sold were 700,000GBP
Business fixed costs were 100,000GBP
Variable business costs were 80,000GBP
Therefore a total profit for these 1000 customers of
120,000GBP over 2 years, and a per customer profit of
This is obviously a very rough fag packet example but it is
worth doing this exercise so that you can then determine the
profitability of all of your marketing channels through looking
at what their cost per new business customer acquired is and
comparing it to the customer lifetime value.
Anyway, to keep from steering too wide form the point of the
post... From this figure you can then determine how much
you are willing to spend per customer on your affiliate
You now know that if you spend 120GBP per customer
acquisition then you will break even on that customer so if
you build in that you want to make 50% profit and spend
50% of the customer value then you can spend 60GBP per
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Now, if you work out the average number of orders of those
1000 customers over the 2 years then you will know your
average order size through dividing total revenue by total
Say for example that the average number of orders was 4
then you will have an average order size of 250GBP.
So based on this if you can spend 60GBP per new customer
order then your commission level for "new" customers can be
just under 25%.
However, not all orders are from "new" customers so you
could do one of 2 things:
1) Decide to average out commission across all sales by
saying that every 1 in 4 customers is new therefore you can
pay 6% commission overall
2) Decide to have a higher level of commission on new
business orders and a lower level on other orders e.g. 10%
and 5% respectively (although you will need to have the
backend website functionality available to track different
As well as the cost to the end affiliate you will need to figure
in a network cost. As a basic guide this is about 25-35% of
the commission paid to the affiliates. Therefore if you pay
affiliates 1000/month then you will also need to pay your
network a fee of around 300/month so this needs to be
factored in when determining commission levels.
Always set your commission levels slightly lower than you can
afford so that you have the option of increasing commissions
for seasonal promotions and for giving high performing
affiliates added incentives etc.
What is the best affiliate network for me? The amount that
the affiliate networks are willing to disclose to you will depend
on your skills as a negotiator and also the potential size of
your business for the affiliate networks.
Approach all of the big networks - Tradedoubler, Buyat,
Linkshare, Commission Junction, Affiliate Future and
Clickbank, explain that you are going to be setting up an
affiliate marketing program and that you want as much
information as possible on why you should go with them.
How many affiliates drove a sale for them last month?
So that you can compare their size and reach with others
How many affiliates are promoting merchants in your
So that you can see their reach in your vertical
How much revenue did they drive for your entire industry last
To judge the level of bottom line success in your vertical. You
should also look (if possible) at the % breakdown of the
revenue by affiliate e.g. what % of revenue is made up by the
top 5 affiliates? Is there a lot of long tail/small affiliate
How many new affiliates did they recruit last month?
To judge how actively they are growing and how proactive
How many new merchants did they recruit last month?
Ditto, are they an arrogant and lazy network?
How many merchants from your industry are with them?
(good to go with the bulk as there will be a good affiiate base
ready to promote you if they are already promoting your
Who are the biggest 5 affiliates working with them?
Who are the biggest 5 affiliates with them for your industry?
How much commission will they charge on sales?
Can they run multiple commission rates?
Can they do lead generation on a fee per lead basis?
What does their management fee include? How much support
and help can you expect from them with affiliate
recruitment/reporting/problem shooting/industry updates?
What technology do they offer that is unique to them?
If you can get a fair bit of detail on all of these questions then
you should be in a good position to approach the negotiating
stage and play them off against each other. Obviously the
amount of leverage you have and how far you can go will
largely depend on the size of your business and what kind of
revenue you will bring the affiliate networks. Make the
networks excited about your marketing and growth plans.
Explain your past performance and what your plans are for
the next year - if they see you as an expanding and growing
brand then they will stretch further to meet your needs.
By the time you have got to this stage you will have your
preferences, go with the data, the best deal and your gut feel.
If you like and get on with the people on a genuine level and
trust that they will take your business seriously and will spend
time promoting you then go with them, but only if the
commercials and their business proposition stack up too.
Getting visibility with the key affiliates for your market Once
you have your account set up and you are ready to go the
first thing to do is to put together a target list of affiliates that
you want promoting you. Rank the affiliates on the list by
potential and then work with the networks on getting the best
real estate possible on the affiliates sites.
Get the affiliate network to give you a list of every affiliate
who has driven a sale for any competitor of yours (that is in
their network) within the past 6 months. Ask the affiliate
network to rank the affiliates in order of revenue driven
(obviously without the sensitive data) if they mess up and
give you the sensitive data (unlikely) then all the better. Put
together a promotional plan for the first 3 months and make
sure that your offers blow the competition out of the water.
Affiliates are businesses in their own right so are just
interested in promoting the merchant who can earn them the
most cash, so if you give them a better % commission and
your conversion rate is as good as your competitors or better
then you will quickly win them over. Check out the top
affiliates EPC (earnings per click). You then need to work out
how you can give them the opportunity to earn over this with
you - basically calculate: (site conversion rate x (commission
rate per sale X Average order size).
Ensure that the affiliate network have agreed to give you
featured merchant status for the first month and that you are
featured all over their website/blog/twitter/facebook etc and
Email all of the other affiliates straight away introducing
yourself as their support at your company, explain your
proposition, affiliate program terms (commission rate etc) and
explain that you have an unbeatable offer for the first month
that is going to have sky high conversion rates.
Save some fat in the promotional spend plan for the top
affiliates so that you can offer them something special for a
great location on their site.
Once you have the top 10 on board and are recruiting the
long tail through the email then get on the phone and work
your way down the list getting more and more affiliates on
board, there will be many that you cannot get hold of and/or
who do not reply; do not be disheartened as this is normal,
affiliates are busy people. Just try to think of good ways to
grab their attention and leverage all contacts at the network
to aid you in getting in contact with the affiliates.
Keep in close contact with the network - let them know that
you will make them work for their commission, be thankful
and complimentary when they are good but beware of them
being more lazy after the initial flurry - you need to hold the
pace for at least the first 3 months and then it should start to
get easier as you have some secure relationships that do not
need too much maintenance. This applies to both affiliates
and the networks.
New affiliate promotions to get the affiliates promoting you
instead of your competitors This is obviously a tricky one with
no clear right/wrong way. There are a few rules that I would
stick to though:
Keep things fairly simple - as mentioned above affiliates are
busy so if you come up with a highly complex (however fun)
promotional idea they may just switch off before you sell it in
Keep things fresh - do not just dole out the same old promos
every month to the affiliates, there will be no real incentive
for them to keep promoting you and trying new things for you
if they already know how it will perform on their site.
If possible base your promotions for the top affiliates around
their site and what works well for them e.g. if you sell T-shirts
and cushions and one site is flying on the cushions then give
them special offers around cushions.
Use the data you have after each promo - see what works for
who and try to understand their site use profile so that you
can meet their needs.
Show your face at affiliate events, make friends in the
industry, do people favours and just generally enjoy yourself
as if people see you being fun and positive socially then it will
impact the business relationship you have with them.
If anyone has anything that they think could be added to this
post then just let me know and I will add it in. All the best
with your affiliate marketing!
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