how to make money off mobile apps

Mobile Creativity EnabledMobile Creativity Enabled

Monetising Apps

Magnus Jern, CEO & Founder

24 Feb 2011


AGENDA

1. Introducing Golden Gekko

2. Understanding the App and Mobile Website

3. How to determine success

4. Monetisation


CROSS PLATFORM SPECIALISTS SINCE 2005 WITH TOP 10 APPS IN ALL APP STORE CATEGORIES


Golden Gekko employs 100+ people providing global brands with 180+ apps last 12 months. More than 100 brands and

agencies have put their trust in us over the years.


MOBILE INSIGHTS


6 © 2007 Nokia

“Mobile will be a larger business than the PC-Web. But it will take a few years.”- Eric Schmidt, CEO Google, April 2009

Bold Ambitions…


Ovi Store is doing 5.000.000 downloads daily

Android passed 3.000.000.000 downloads in Jan 2011

iPhone passed 10.000.000.000 downloads (January 2011)Last billion took 1 month = 33.400.000/day

APP STORE DOWNLOADS

BlackBerry App World 3.000.000 daily downloadsfrom 40.000.000 registered users

iPad did 35.000.000 app downloads in first 65 days

GetJar does 5.000.000 daily downloads


SMARTPHONE OWNERS USING APPS (UK)


THEY HAVE AN APP

The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day


PAID APP STATS

• Apple has paid out more than $2bn to iOS app developers

• In February, AdMob found that 50% of iPhone owners buy at least one paid app a month

• The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days

• 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months


APPS PER USER

• iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (Sep 2010)

• The average smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (Sep 2010)

• iPhone users download 60 apps a year (Sep 2010)


HOW TO DETERMINE SUCCESSYour product?

Set objectives and measure!

Reaching the right…

Customers

Engagement level & frequency

Transactions

Satisfaction.


Weather it’s B2C revenues, brand building, service & transactional, business support systems… everyone expects a great ROI!

MONETISATION


• Most developers offer a lite version and pro version of their apps whereas it is critical that the pro version really offers something beyond everyone else for customers

• None of the F1 Team apps are paid apps but several of the F1 results apps are

• Great ratings and updates are critical in keeping people buying apps

• Most premium apps are games. Currently almost all F1 Teams use the same game publisher (Fishlabs)

FURTHER INSIGHTS


There are 5 basic ways of monetising apps:• Paid for apps (across appstores)• In-app payments• Subscriptions• Sponsored apps (e.g. HP, Operator, etc)• In app advertising

Recommendation:Monetise through sponsorships (e.g. by an operator) in combination with in-app payments for exclusive content and potentially a subscription.

HOW TO MONETISE


THANK YOU!

http://www.youtube.com/watch?v=_HL2qIJZhCY

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