Making $$$ From your App

Aviram Eisenberg – UAMobile 2014

Apologies…

Yes, I know this is a developers conference…

BUTI am going to talk with you business – not Tech

Why??? Because technology drives business and not the other way around!

Bottom Line:You are NOT a good developer until you understand your customer’s BUSINESS

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More Apologies…

ANDI am going to talk with you about giving things for FREE

Why??? Because YOU want to make MONEY

If you love someone – set him free

If u want to make money – give it for free

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About Me

Father of 3 wonderful children

High-Tech Professional for the last 30 years

- Computer geek in my teenage days

- Platoon commander in the Army Intelligence (computer related)

- Computer Science Graduate from the Technion

- Chief Architect at Mind CTI

- Founder and CEO Of Ignite – a global IT company

- Chairman of the Israeli R&D Managers forum

Lives in Kiev (Ukraine is my second home!)

* according to the World Bank

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What a Mobile Developer wants?

Good Salary

Interesting project

New Technologies

Get recognized as an expert

Have fun!

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What a Customer wants?

Make Money

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Problem…

In order to have what I want as a developer – I need to satisfy my customer

Will I satisfy him by using the best technology?No

Will I satisfy him by creating the coolest UI?A little bit

Will I satisfy him by making him money?Yes!

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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

OK, so how do I make Money for my customer?

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The Secret Formula…

Optimized Traffic X Optimized Acquisition X Optimized Monetization X Optimized Retention X

Leverage Success = $$$$$$$

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Optimized Traffic

App Promotion

Email Lists

Social Media

Guerilla marketing

Press coverage

Incentivized Installs installs 

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Optimized Acquisition

Turn clicks into downloads

Turn downloads into registered users

Turn registered users into paying users

CONVERSION

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Optimized Monetization

The main business models:Just Free (marketing)Paid AppsIn-App Advertisement - App-dvertisement The Fremium Model

Premium + Free = FremiumGive it for free and make money on premium featuresMore than 90% of all apps in 2013 used fremium model!

And here comes the art:How to optimize your in-app purchases???

OtherM-commerceAffiliate sales

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Advertisement

In app advertisement

Banners

Video Ads

Rich Media Ads

Geo-targeted Ads

Cross promotion networks

Use multiple Ad NetworksThere is life outside AdMobMillenial Media, Adfonic, Chartboost, Tapjoy, Aditic, Admoda…

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Optimized Retention

Analytics, Analytics, Analytics

BI

CRM and user personalized engagement

Maximize your player value

Keep’em hooked

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Leverage Success

Sponsored Partnerships

App localization

Funneling fremium users to paid apps

Develop auxiliary apps

White labeling

Mechandising

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Thank you for attention!

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linkedin.com/in/AviramEisenberg

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