how to make money and change the world
TRANSCRIPT
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2008, DreamNow.org
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IntroductIon
three Important QuestIonsWhat does meaningul employment mean to twenty-somethings?
What barriers do people in their twenties ace when nding a meaningul career?
What do people need in order to nd balance?
FIve trends and opportunItIesNon-linear career path
Career trade o illusion
Providing a space to tal
Rise o social entrepreneurshipGreen collar jobs
sIx steps to makIng money and doIng good
sIx examples and strategIes
conclusIon
100 + must see resources
reFerences + acknowledgments
about dreamnow
contact InFormatIon
Hw Mae Mne an Chane he W4
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erronis, an Italian restaurant in downtown oronto, serves an amazing white pear pizza and I give itcredit or keeping Mimi and me talking. Mimi and I have been riends or several years and last March,our conversation swept around the act that so many o our riends were graduating rom international
development, taking internships, or volunteering on the side, and that all o them were struggling to nda way to live the liestyle that they wanted, without compromise.
No one knew the answer. We sure didnt.
We were living in the middle o it.
Te next day, I had a meeting scheduled with the Walter and Duncan Gordon Foundation and althoughI had a proposal ready as I walked in the door, I decided to scrap it and just ask a question. It was themost exciting question on my mind and it excited them too.
I asked:
How can people my age, in their twenties and thirties, nd a balance between the liestyle they desire, thecareer they want and the change they want to invoke in this world? And why hasnt anyone gured thisout?
And thats what this e-book is all about. We have spent the last year answering the question and guringout exactly how people in their twenties and thirties can make money and change the world and now we
INtroduCtIoN
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have only one purpose to share what we know with you.
Why do we want to do this?
It is simple. It is because we believe people can have it all. We believe people can change the world and webelieve they can do it without compromising their happiness, their liestyle or their passion.
It is, simply, possible.
Lets get started,
dev aujla
DreamNow.org
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3 Important Questions
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1
Wha e meanin empmen mean
wen-mehin?
When asked what constituted meaningulemployment, three themes emerged. People in theirtwenties are dening meaningul employment aswork which provides them with:
A ccti t th ppl ad wld thy v;
A ccti t thi ital valu ad pai;
Wk which bth challg ad gag thm.
44% o interviewees stated that a meaningul career was one in which they elt valued by third partiesincluding amily, riends and the community. Although this was the case, it was evident that amily and
riends were more supportive o jobs that earned a higher amount o money versus those more alignedwith saving the world.
Te needs tree on the ollowing page shows the breakdown o the denition o meaningul employmentto twenty-somethings.
1)
2)
3)
A jb that abl m t ait thppl ad liv ut my gal: it a implmula, but it i all that I wat.
Ag 24
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Wha de Meanin Empmen Mean?
CoNNECtEd to
PAssIoN
It is a job that I care enough about that I cant just go home and
orget all about it.
I want to get out o bed wanting to pursue it, something that I simply
love and that I would have done or ree.
BEINg
INtEllECtuAlly
CHAllENgEd
Just lie in school, I want to be able to have intelligent, thought-
provoing debate and discussion at my wor. I dont want all this to
just end ater school.
I I am thining and pushed, it is going to be a good job. I actually
want it to be dicult and at times even a little overwhelming.
BEINg
CHAllENgEdANd ENgAgEd
CHANgINg tHE
World
EMPloyEr Is
soCIAlly-CoNsCIous
It cant be just about the bottom line. I have to actually believe in
what is going on.
I want to be able to now that I I invest my time in this that it is
going to be benecial and I now who the benet is actually going to.
My Work IMProvEs
soCIEty
I thin going to wor every day, loving what you do and seeing the
results o what you doseeing the concrete results to the actions you
are maing that day.
I want to mae a dierence or those around me in a way that I can
ensure has no negative infuence on the world.
I want my wor to be a continuation o my passions, something that
changes the world around me and impacts real people.
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BEINg vAluEd
BEINg vAluEd By
3rd PArtIEs
A job that eels lie it matters i you show up, that people will notice
i I dont come in I want to say it doesnt eel lie wor, but that may
be too idealistic.
The people who I am woring or, whoever I am aecting, need to see
my wor as valuable.
IN lINE WItH
INtErNAl vAluEs
I want to have something to say and have a place to say it. My job
needs to be something that speas to what I believe in.
It has to be a right t or me. I now what it eels lie because my
thoughts are dierent when I go home.
A deep sense o purpose that cant just be sold to me.
EArNINg A
rEAsoNABlE WAgE
I dont want to have to wor all my lie and never be able to get ahead
nancially.
I want a job that actually pays me well so that I dont have to worry
about money and can ocus on my wor.
Wha de Meanin Empmen Mean?
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2
Wha baie pepe in hei wenie ace when
nin a meanin caee?
Ninety-ve percent o people who had oundcareers o meaning identied as having overcomeor dealt with sel-doubt at some time along theirpath. Other identied challenges included a lacko mentorship, inability to access networks o
inuence and a lack o time caused by nancialinsecurity.
Our research revealed that the resources whichcurrently exist respond to the need or mentorshipby providing access to networks o like-mindedpeople, but do not provide the access to networks o inuence which are perceived to lead to jobs. Our
ndings also revealed that there are markedly ew resources aimed at helping young people to tackle theireelings o sel-doubt.
I hav b tld t gw up ad gt aal jb gt a jb that pay yu bill all yu hu why at yubillig all yu hu yu digvtim; thy dt kw yu
dig vtimBut that jut it,thy a my amily lkig ut mad I am th wh kw whmy path will lad.
Ag 26
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Wha Baie d Pepe Face?
sElF douBt
lACk oF dIrECtIoN
FEElINg stuCk
uNCErtAINty ANd
sElF douBt
I dont now what I want to do yet so it is hard to immediately eelcommitted to any one path.
I started out wanting to go into Business, switched to Philosophy and
now I am in English..
The challenge or me is nding the balance between what I want and
where I want to go.
I now mysel and that I am tempted to stay in my comort one.
There are rustrating periods in lie where you eel lie you are not
meeting your goals, not moving orward down your career path and it is
hard to eep momentum.
My conusion can sometime lead to apathy in action and spinning my
wheels in sel pity.
I was sabotaging mysel and stopping mysel rom getting what I
wanted.
It is hard to be proud o yoursel and who you are all the time.
I nd mysel constantly tempering my ideas and second guessingmysel as I move orward, Im just trying to be realistic about what I
can accomplish.
3rd PArty
PErCEPtIoNs
lACk oF ExPErIENCE
ANd AgE
I ound that the business world didnt understand my viewpoint. It is
as i they expected me to be a trained proessional right o the bat.
Being young meant that I didnt have as strong a technical bacground
as others, even though the whole eld was relatively new
FAMIly
To my mom most o my success is dependent on me maing a certain
salary, securing my uture or me and my uture amily. I dont thin
she really gets it, what it means to have a meaningul career, what
rustrates me and why I have a hard time deciding what I want to do
next.
It was just this rustration trying to tae good advice rom my parents
to tae a job that pays and still be honest with mysel about what I
could handle and what I actually wanted.
My parents dont get it, but they are ind o giving up now because
they have seen that I am really successul.
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Wha Baie d Pepe Face?
lACk oF MENtorsANd NEtWorks
I have never had the typical mentor experience I just dont now
how to reach out and as these people or that ind o help.
It seems impossible to brea the cycle o needing to now people to
hire you when you are new and just moving to a new city.
lACk oFrEsourCEs
lACk oF tIME ANd
FrEEdoM
My current boss and company dont allow me to travel or do what
I am passionate about. There is no fexibility and it is hard to stay
motivated
Time and the complete lac o it in my lie
lACk oF MoNEy
I am not giving up on the nonprot sector but its starting to create
animosity because I am worth it. I am woring really hard, but howcome I am not being compensated?
I dont now how to nd money that enables me to do what I actually
want, it seems that all the money that people get has some strings
attached to it. Money would provide me with a saety net or taing
riss, but I just dont have that.
Sometimes the only way seems to be to compromise nancially.
HAvINg to Work INuNrElAtEd FIElds
Spending time on something totally unrelated to what it is that I am
doing taes so much out o me and leaves me with no energy to put
towards my real passion.
I have relied on waitressing to pay the bills and it has been really
really tough or me to mae that jump away rom sure employmentI
dont really see how to do that.
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3Wha pepe nee in e n baance?
People in their twenties need to be taught howto access networks o inuencers instead o beingoered support to develop networks o peers. Teyalso need to be taught how to create mentors orthemselves versus being oered generic mentorship
programs. Both o these examples represent ashit in the way that programs are being deliveredto twenty-somethings presently rom providingresources to ostering resourceulness.
While participation in mentorship programs, co-op placements and internships in the social sector wereprevalent across the surveyed audience, only in 17% o cases did these experiences lead directly into acareer. Where jobs did result, success came rom the networking and events that individuals attended asa result o their position, rather than the position itsel.
Positive and supportive environments were also important in enabling individuals to overcome sel doubtand allow them to see the possibilities that may lie within embracing a non-linear career path.
T challg that w ac a iaccig pptuiti, buildig yuca ad dvlpig yul. Itdicult i d t gt that ccti.Ad it all abut ccti; it
all abut that ccti gttigyul ut th.
- Ag 28
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Wha pepe nee in e baance iee, caee, an meanin?
MoNEy MoNEy
I wish there was more unding or my projects at wor, and that they
were given the same consideration as other initiatives.
Money would be important in a orm that I didnt ever have to paybac and that didnt discriminate.
A competitive salary or the wor that I was doing would enable me to
tae the riss I need to pursue my other dreams.
PosItIvE ANd
suPPortIvE
ENvIroNMENt
CollABorAtIvE ANd
suPPortIvE Work
ENvIroNMENt
FlExIBIlIty ANd
FrEEdoM
PosItIvE Work
ENvIroNMENt
Work tHAt
ENABlEs A HEAltHy
lIFEstylE
My wor has given me the greatest riendships ever...everything has
been pretty real. I have created some strong oundations and strong
relationships
I have really appreciated having those peer relationships in my oce
environment. It is what maes this all worth it and exciting each day.
I want to be doing my own outreach and research outside o my wor
schedule so the fexibility in my hours is ey.
I dont mind having directed wor but still having the reedom to
choose what I want to do and when adds a lot.
I wored in a converted storage closet in the dar or two years and it
does not inspire you to be creative. I need light and windows in order to
eel productive and valued.
people need light and energy, windows and air to wor eectively
that is just the bottom line.
I want a job in a good location where seasonality doesnt aect my
willingness to bie to wor each day.
Every Thursday we have salad days at my current oce and everyone
brings an ingredient and it is amaing.
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Wha pepe nee in e baance iee, caee, an meanin?
ACCEss to
NEtWorks ANdoPPortuNItIEs
ACCEss to
NEtWorks oF
INFluENCE
I wish I had nown more people in the technological industrythat
wouldve made my job search easier.
More established proessional organiations that could have helped
me gain access to the circle o people that you need to now in order to
get hired and build a career.
MENtorsHIP
I wish I would have had the support to stic with one thing, so that I
couldve gotten out aster and with less uncertainty.
I wish there had been a Civil Engineer on hand to do student advisingand tell me what Engineering Consulting is really lie.
I needed someone that could not only give me a letter o reerence but
who could help set goals, and provide real criticism.
oPPortuNItIEs
For rEAl World
ExPErIENCE
I thin experience is priceless and we dont oer enough o that.
When I was out there managing projects I actually too my learning
bac to my university classes and people were lie whoa we need a
balance o that. I dont want to have to choose between real experience
and the classroom.
What is important is more opportunities or internships that are
actually internships, not just lling some sort o internship quota or a
ling, admin-type job.
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5 Trends and Opportunities
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Nn-linea Caee Pah
It is easy to know the steps to take when onesets out to be a conventional lawyer. Undergraddegree + law school + bar exam = the lie o alawyer. When one sets out to be someone whomakes money and changes the world, the equation
becomes immediately more complicated and onesvision, sense o direction and lie path can easily become unclear.
Individuals who had successully ound a balance between making money and changing the world hadapproached the non-linear career path with a condence or naivet which enabled them to regard anon-linear path as stable, consistent and directed, instead o lled with risk and the unknown. Teyhad learned to trust chance meetings, right-places, new opportunities, and unexpected mentors. Tese
elements were actually very probable and were not by chance, but rather were under their control.
In act, it was only in retrospect that many o them became aware o the non-linear path they took asthe various meetings, mentors and opportunities unolded themselves in a seemingly linear ashion.For them it was a simple progression rom one step to the next. Tose who had ound a balance andsatisaction in their job all ollowed a very non-linear career path to get where they are today. Tere was
no A+B=C ormula.
1 My gati mad it myby taig th wld apat...yugati i gig t mak my byputtig it back tgth.
- Ag 65
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What was common among these diverse lie pathswas a set o stories that spoke to a very similarrange o tools and strategies. Tese strategies, toolsand common reactions helped individuals take
risks, have condence and envision not just theirnext potential job, but also changes in their visionsand goals.
WHy NoW?The job maret today is dramatically dierent rom that
o twenty years ago.
According to Wilord Welch in The Tactics of Hope,
or the rst time in the last twenty years, the greeneconomy has surpassed the inormation technology
sector as the number one recipient o venture capital
dollars. This means that the next generation o
companies that are going to be thought up, built and
hiring are going to be companies grounded in the green
economy and companies that are doing good or this
world.
Universities, which are traditionally considered
conservative indicators o trends, echo this shit in
the economic ocus. Over the course o the last ten
years, universities have begun to oer international
development degrees on an unprecedented scale. As
well, major American institutions including New Yor
University, Yale, Wharton, Stanord and Due have
launched Social Entrepreneurship programs.
The careers that are possible today did not exist twenty
years ago and, as a result, there is a tremendous
opportunity to nd and create careers that mae money
and change the world.
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Caee tae-o Iin
People in their twenties want to pursue careers that are connected to their values and do good or theworld, yet they are unwilling to compromise on the amount o money they want to make.
Te people we spoke to did not want to have to work or non-prots in order to do good, but they werenot opposed to it i it led to a career outside the sector. People are aware o corporate social responsibilityand o the growth o companies that both do good and do well. Tis awareness leads to knowledge thatthey dont have to change their liestyle, or adjust their salary expectations in order to make a dierence.
Stories o internal struggle arose when individuals were told that their unwillingness to compromisewould result in disappointment. Tere was a clear understanding that it was possible to do both, thatopportunities did exist or jobs, yet when asked to articulate next steps, individuals could only list thesteps one would take or either doing good or making money and would struggle to envision what the
steps would be or a lie which includes both.
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Piin a space ta
Whether the interview took place in Edmontonat a coee shop or on a plane departing romoronto, interviewees continually expressed astrong sense and need to communicate, to shareand to tell their story.
Te process o sharing their story was, or some, the rst time that they had clearly articulated what theytruly wanted out o their career. Tere are not enough places to share the challenges and the successeso developing a career where one eels both sae and supported. Many o the people with whom those intheir twenties discussed their careers, such as teachers, amily and mentors, were not supportive or didnot have a grasp on the possibility that exists or the non-linear career.
Te process o nding a career and dealing with these issues is something that is being aced by millionso people. Tere is a tremendous sense o isolation and this is only being changed within select groupso people. By creating a more open space or these kinds o dialogues to happen, there will be anopportunity to eel supported as twenty-somethings jointly ace the challenges inherent in a non-linearcareer path.
It gd t ak th quti yul, c i a whil, ad yu dtt gt th chac t.
- Ag 213
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rie scia Enepenehip
Social Entrepreneurship is a popular term and is well publicized, yet it remains ill-dened in practice.Dierent groups, issues and demographics all interpret social entrepreneurship vastly dierently andclaim to understand the true meaning o the term.
We decided to bypass any attempt at dening the term and accept it as a continuum o dierent types o
initiatives and programs, which encompasses social enterprise, enterprising non-prots, green or-prots,individuals who are driven change-makers and all those who sel-identiy as social entrepreneurs.
Although this continuum holds endless potential, it is oten reerred to as a seemingly denitive answerto the question o how to make money and change the world. In reality the job o social entrepreneur,however dened, requires an entrepreneur. Tis is an unsurprising, but oten overlooked act, as thepeople in their twenties we spoke to were consistently provided inormation on social entrepreneurs,
who were placed on pedestals and held as proo o a concept or making money and changing the world.In reality, these stories, although inspirational, held very little resonance with the people with whom wespoke in relation to their own career paths. People simply did not all identiy as entrepreneurs.
What did resonate were the stories o the people working within these social-entrepreneur-runorganizations and companies. Tese were the stories o individuals who were working ull time to
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soCIAl ENtrEPrENEur NEtWorks
There are a number o networs and organiations which can act as
great starting place i you are interested in entering the eld o social
entrepreneurship. Below is a list o several networs you can start with.
Social Venture Networ: an organiation that convenes businesses,
organiations and investors around social enterprise.
Business Alliance or Local Living Economies (BALLE): a networ o
sustainable businesses and socially-aligned enterprises with chapters
everywhere.
Net Impact: a networ or students interested in using business orgood.
StartingBloc: a ellowship program or university students interested in
learning about Social Entrepreneurship.
JustMeans: a job search site which eatures jobs rom within the social
entrepreneurship sector.
Investors Circle: a networ o investors interested in using capital to
transition to a sustainable economy.
Ashoa: a ellowship or social entrepreneurs rom around the world.
This is a great place to nd out about amaing social-entrepreneur-led
organiations.
For more networs and organiations see the resources section.
support, transorm and build theseorganizations rom the inside andthese were the stories that werentbeing shared to the same extent.
Te opportunities and careerpossibilities are not within the storieso the social entrepreneurs but ratherin the millions o people who providethe support and structure or theseideas. We were able to speak with
a large number o these individualsthrough networks such as SocialVenture Networks and the InvestorsCircle Conerence, both o whichprovide a place or these companiesto come together to seed and support
each other.
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T chi mal bligati th 21tCtuy i t build a g cmythat i tg ugh t lit pplut pvty. T cmmuitithat w lckd ut th latctuy plluti-bad cmy
mut b lckd it th w, claad wabl cmy. Ou yuthd g-clla jb.
- Va J
geen Ca Jb
At the Bioneers Conerence in Caliornia, wehad a chance to hear rom Van Jones, who ischampioning a movement or Green Jobs. Te ideais simpletrain and employ people to take part inthe growing green economy: lit individuals out opoverty while doing good.
Te total green sector, which includes everythingrom hybrid cars to solar panels, was a 230 billiondollar segment o the US economy and it iscontinually growing. Te question becomes: who will get the jobs to support this growing sector?
Tis is what Van Jones is working on as part o his campaignGreen or All. He has implementedan eco-job corps in Oakland Caliornia, where he trains youth or eco-riendly green-collar jobs.Just recently, he was instrumental in passing the Green Jobs Act o 2007 in the United States, whichdedicated $125 Million to train workers or Green-Collar Jobs.
For more inormation on Van Jones and Green or All visit www.greenorall.org.
Also visit www.apolloalliance.org or more inormation on Green Collar Jobs.
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As is common, our research led to many other
questions that simply extend beyond the breadthand depth o this one study.
In our case, we ound questions surroundingthe complex relationship between class privilegeand access to meaningul employment emergedthroughout the research process. It became clearthat class privilege aected the way in which peopleapproached their search or a job o meaning and,more succinctly, how they approached networking.It was common or those lacking class privilegeto view networking as synonymous with workingor ree and volunteering. In contrast, those with class privilege viewed networking as an activity that
extended beyond volunteer positions and included networking events, social networks, and receptions.It was not the unawareness o networking events, social networks and receptions that was the barrieror those lacking class privilege, but there was a dominant eeling o having to prove onesel as a resulto race, class, position or a sense o non-belonging at these events. In contrast, class privilege provideda sense o condence and entitlement which enabled individuals to grow their network at a heightenedpace.
Ca Piiee an Acce New
Havig my i pat havig cla
pivilg, but yu ca till hav clapivilg withut havig my.It iclud big abl t adpial clthig...l iupp cla patim, ability t call ccti m pwul cialtwk, alway big tld... yu cad aythig.
- Ka Pittllma,Auth Classifed: How to Stop Hiding yourPrivilege and Use it or Social Change.
( smehin Cnie )
*
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PrIvIlEgE & BArrIErsIndividuals who sel-identied as
privileged were more oten able to deal
with barriers related to lac o resources,
including time, money and access to
networs o infuence. These individualsoten named their primary struggle as
that o overcoming 3rd party perceptions
and the sel-doubt that arose out o the
lac o support rom these third parties.
Te eelings o exclusion that were present orthose dealing with the barrier o class privilegewere echoed by those who experience race as abarrier. Although we did not specically ocus onthe impact o race on job hunting, the stories othose who perceived race as barrier demonstratedthat it was a signicant actor in reducing thecondence with which they approached networkingopportunities.
Te issue o class privilege, race and the access
which it enables is a question that is important, yetoten not included in the dialogue when creatingand unding programs. Below are some questionsthat evolved:
I class privilege aects access to networks,and networks provide access to jobs, should thisbe taught?
How should one tackle the challenge inherentin equalizing this access?
Should programs seek to change the nature othe networks or the individuals participating in
them?
It t acim i tm I dt likyu. It acim i tm I wtv ducat myl abut yu Idt l lik I ca wk with yu. Yul lik yu a akd th quti,A yu qualifd t b h? Itlik yu hav t pv yul, but iyu a whit, yu a autmaticallyqualifd.
Ag 22
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6 Steps to Making Moneyand Doing Good
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Start in the Middle
Be Your Future Sel
Become an Expert
Build Support
Trust Time
Identiy Winners
n oi
1
2
3
4
5
6
As a result o the interviews and conversations, we havedistilled six steps which people ollowed in pursuit oa non-linear lie path. Tese are the six common stepsand strategies which mentors, social entrepreneurs andthe people working and building the organizations andcompanies which are changing the world have used inorder to navigate their path towards making money andchanging the world.
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sa in he Mie
Te people with whom we spoke could neverclearly identiy a beginning to their journey. Intheir view, all o their experiences had been on anon-linear lie path and they had always been ontheir way. Realizing this when starting out is animportant step. It was important to realize that
the ideas that were being pursued had evolved as a result o both time and experience.
Understanding that past experiences, skills and chance meetings had led them to their present statecreated a sense o trust, aith and stability which stems rom the understanding that just as theseexperiences have happened in the past, they will continue to happen and they will continue to lead onetowards an end goal o a ullling career.
Starting in the middle also meant that many o the interviewees did not know exactly what they wantedto be doing in their lie when they started the six-step process. Rather than explicitly knowing, they juststarted pursuing the idea o the moment, committing themselves ully to this pursuit and subsequentlybuilding their network and their base o support or uture ideas.
It was this base o support, which grew each time they committed themselves to a new idea, that
eventually led to jobs, opportunities and being paid.
I dt myl a tatig h. Ihav had th am di a lgtim; it i jut w bcmig cla whatxactly I wat.
- Ag 25
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vice m he e
Wh be cnen?
It is better to start now and embrace changethan to wait or the right idea because it isinevitable that a right idea changes once you
start.
Te more that you change your idea, thebigger the oundation o your network becomesand it is the strength o your network thatresults in your getting a job.
People are attracted to people with an ideain which they believe. When you believe insomething people will come to you and you willnd yoursel with more support than you couldever imagine.
Cfdc... i yu dt havcfdc, ppl thugh it ightaway. I yu a v lightly hitatppl will thugh it ad tbliv i it ad t b with yu.
- Ag 24
Eecie
NoN-lINEAr MAPList experiences, sills, chance meetings, mentors
or boos that have led you to this point right now. Plot
them on a blan sheet o paper and connect them
together expanding on each one as you go.
How do ideas connect to each other?
How have these ideas or experiences
brought you to where you are today?
What did you do in order to
have these experiences, nd these
mentors or learn these sills?
What idea did you start with and
how did it change over time?
How did your networ grow through
the process o changing your idea?
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Be y Fe se
ruly committing to an idea or interest meant that one had to become their uture sel, irrespective ohow they were actually paying their bills. From the point o committing to an idea, individuals assumedthe identity o the person they wanted to become. I waiting tables was a job they were doing solely to paythe bills, then they no longer saw themselves as just a waiter, but rather as a green energy consultant or aninternational development blogger. When people asked them, How do you make money? they ocusedtheir response on the way they wanted to make money.
For example:
Person A So what are you up to in the city?Person B I am a green energy consultant.Person A What does that entail?Person B I work with companies to ensure their ofces are green and sustainable.Person A How do you make money?Person B All sorts o dierent companies hire me to come in and consult with them or they actuallyhire me to work within their corporate social responsibility department.
Te reality or Person B may have been that the bartending job was earning them the majority otheir money, but Person A now knows that i they meet any company that is hiring someone or green
energy, they could reer them to Person B.
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When they communicated their idea andtheir commitment, the language they used wasvery important. From the very start they werenot planning on becoming an international
development blogger, but rather they are aninternational development blogger. Many peopleplan to do things, but very ew actually do them, sothis transition rom planning to doing gave thirdparties who were introduced a greater condence inthe skills and abilities o the individual.
Becoming ones uture sel does not mean lyingabout what one is doing. Te people we talked towere actually doing it. Even i doing it meant theywere at the beginning stages and had just startedthe process o becoming an expert, they were ableto talk about their interest, idea or occupation with
a condence grounded in their well-researchedknowledge.
vice m he e
Wh i hi impan?
You will meet riends, mentors and peoplewho may put you down i you identiy withyour current proession, but i you identiy and
project your uture sel you wont ace thesecomments and they wont aect you or yourcareer path.
Te more people who know exactly what youwant to do, and how you want to get paid, thebetter chance you have o being reerred to the
person who can actually pay you the way youwant.
Everyone has taken jobs on the side at onepoint or another and there is no reason to eelstuck or like you are wasting time. I you trulysee yoursel as your uture sel, then you will
see these jobs as the stepping stone which willenable you the opportunity to become an experton your own time.
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oday, it is easier than ever to become an experton any subject matter. Te kind o expert weheard about in interviews was not an expert whonecessarily relied on schooling, but rather anexpert who required the Internet, an openness toconversations and a commitment to both questions
and time.
Tese experts had a knowledge o who the industryleaders were, who the major players were and whereeveryone came together to meet. Tey had becomeexperts on issues as diverse as making guitars tomanaging sustainable restaurants.
Tey utilized dierent ways o learning and saw ways to learn in everything. Magazines, tradeorganizations, Google, arts events, V, newspapers, people, documentaries and blogs all becameessential resources which provided insights which were then applied across sectors in creative ways.
Tis process o becoming an expert was dramatically dierent than the process o becoming an expert in
Becme an Epe
3I ad a lt abut th ppl, Itaught myl by talkig t ppl. Imad a lit ppl...that a digcl thig ad mtim I wuld gt thig ad m wuld tikm ad I wuld it back ad thik,
Why am I viu? , Why dthat p tik m much? It wabcau th wa a pat thm that Iwatd t b ad that alway th cai li.
- Ag 26
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Eecie
toP 75 lIstWho are the top 7 people leading your eld o choice?
Mae a list o them and create proles on each person.
As yoursel these questions:
Where do they go?
Where do they spea?
What have they written?
How do they dress, act, tal?
What events or experiences have
they had in their past?
What are the commonalities?
BlogsWhat are the ten most infuential
blogs or websites in your eld?
What are ten other infuential websites in other
elds that could give you insight into your eld?
Who writes them and who contributes,
comments and participates in the dialogue?
your CoursE PACkGet in the habit o ripping out articles, printing o
pictures, writing down quotes, anything that you nd
that relates to your idea. Put them all into a box and
once every six months tae the box, photocopy its
contents and have the whole thing bound at a copy
shop to create the ultimate course pac or your
learning.
the academic world. Te people we engaged did notnecessarily have doctorate degrees, or letters behindtheir names, but they knew how and by whomtheir idea was being applied in the eld. Tey werenot worried about vetting sources, being cautiousand thoroughly answering each question i theyhad enough inormation to move orward. Teyasked questions they didnt intend to answer, madejudgments and decisions based on experiences andlearned rom relationships not just ideas.
Tese were sel-made experts. Tese were thekinds o people one can see speaking onted.compeople we consider experts who are inact just regular people who have questions theyneed to answer and who rest at nothing to learn theanswer.
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As an expert, the next step was to build a strongbase o support. Tere was a drive to build astrong network o people and o relationshipsregardless o how entrepreneurial the individualwas. Networking looked very dierent dependingon the individual. Strong networks were built by
gregarious types with the same eectiveness as those networks built by quieter, committed individuals.Regardless o the type o person, it was clear that networking was a learned skill and not an innate git.
Te majority o those interviewed identied the act that their network was built on their uture seland not their present reality. Teir network was based on the goals and aspirations which they had orthe uture. Tis enabled people in their network to support their goals and oer advice, contacts andsupport that was actually relevant to their path.
Each person these people met with was viewed as someone that they could learn rom- everyone was anadvisor. Interviewees consistently asked questions which included: what can I learn rom this person?What has their lie path looked like and how have their experiences inuenced it?
Te process o asking questions led to more questions, more connections and more stories. It was
through this questioning and keen interest that these normal relationships with interesting people were
A lt my twk i mad up cld call m phig ppl up adayig thi i wh I am thi i whatI d ad I wat t talk t yu abut it.
- Ag 24
Bi y spp
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vice m he e
Hw I mee pepe?
Dont just go to meet the all-star in the room.Put your energy into all o the other people.Tere are others in the room who really have
access, but arent in the spotlight. Tese are thepeople who you want to know.
Cold calls really work: everyone is accessibleand they are usually really interested in talkingabout themselves. I you can get them talkingabout their path and really learn rom it, you are
well on your way.
Eecie
tHE No-Ask MEEtINgThe no-as meeting is a ey component o building
personal networs and building a team o support. The
majority o people plan on building a networ when
they either need money or need a job or worse, both.The ey to undraising and nding jobs is building your
networ when you dont need anything.
This means that you have to master the no-as
meeting.
The no-as meeting means that you are going in to
learn not to as or anything. It means that the meeting
is more about what you have to give them (a chance totell their story, an opportunity to help a young person,
or the chance to hear an exciting new idea) than a
chance or them to give you something. This is crucial
as it creates the oundation or a great relationship
which will eventually lead you into jobs, opportunities
and success.
transormed into more sustained mentorshipand advisor roles. Mastering this process ocreating, developing and nurturing mentors wasa undamental part o building a strong base osupport.
When University institutions and structuredprograms stop providing that saety net, then apersonal support network o strong mentors andadvisors step into this role, both as educator andsaety net.
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Building a support network takes time.Relationships take time, but it is this time thatenables exciting opportunities to arise. Peoplelearned to trust that building their networkand building relationships would yield results,regardless o how ephemeral and ruitless
individuals saw the process as being at thebeginning. As this trust grew, the level o risk thatpeople elt they could take increased along with theclarity o their vision.
Tis trust also had the eect o increasing the
condence people had in approaching new people,making cold calls and pitching their idea. Itwas this condence and trust that ensured thatpeople never saw themselves as stuck or as losingmomentum.
Wh yu ft tat mthig it taka whil i d t build mmtumad yu hav t bliv i it lg ught gt that mmtum gig.
- Ag 25
t time
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I had t gt t kw myl, myuc, my tgth ad kw what
I hav t ll. T I had t hav thpatic ad th kwldg t fd thight vu what I hav t . Ihad a aith that th ight vu wuldhw up...ad it did.
- Ag 28
vice m he e
B wha am I biin a new ?
Pick an idea any idea, any eld, and start
building a network around that idea. It doesntreally matter what that idea is or i you aregoing to stick with it oreveryou just need tostart creating relationships with people.
You dont need your own organization,company or a real job beore you start
networking. Its about conversations andrelationships.
Look at yoursel as someone whose role isto connect people. Your goal should be tomake as many connections as you can betweenpeople in your network. Your role is to talk to
as many people, nd out what they need andconnect them with someone else you meet thathas something to give. It is important to notein order or your network to be eective it hasto come out o a place o sincerity and honestgoodwill rom within you.
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Identiying who will pay you and making the jumpto a job rom a strong base o support was bothan exciting and challenging time or the people weinterviewed. As they built a strong base o support,the clarity o their vision improved and they werepresented with more opportunities to be paid or their work.
Many o the careers that people chose were not ones advertised or promoted in universities or colleges.Many o them were in emerging elds or had job titles that simply didnt exist ten years ago. As this wasthe case, it really was up to them to decide how their job looked, what it entailed and what they had tooer.
Interviewees learned to understand their value by talking to their mentors, their advisors and listening towhat people reected back to them as they built their support network.
Once they understood what they had to do, they then asked a simple question: who can win i I pursuemy interest? Ask the ollowing questions and this line o thinking will become clear:
Ieni he Winne
6I hav lad that I hav t b umb, that I hav t pay myl ft... itjut dt mak thwi.
- Ag 29
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vice m he e
Hw a ain e?
You have to start backwards. Choose yourideal salary and then decide how important theopportunity is and what other resources you
can gain rom the job.
I asked mentors. I had people tell me thatI was charging too little and that is when Irealized that I have to value mysel a great dealmore.
It was a real test and guess process. I began
with a big number and then I oered things andtook things away rom my service until I got to anumber that we were comortable with.
Who can make money as the result o thework that you do?
Who can gain exposure, credibility or accessto new markets as a result o your work?
What kind o company can win i you succeedand ollow your passion?
How are people currently working in this eldbeing paid?
A undamental part o identiying who could win
was viewing the world rom a paradigm groundedin abundance versus scarcity. Te individualswe interviewed did not see the world as havinglimited nancial resources or having a great deal ocompetition, but rather they viewed the world as aplace where there was an abundance o opportunity.Tis is counter-intuitive to the dominant mindsetespoused in the non-prot world, and was asignicant barrier to those who lived within thisperspective.
W cat ch t act ut dpati I cat act ut a plac dpati axity lack. I mutpat ut a plac abudac, a mvig wad paiigad buildig.
- Ag 23
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Eecie
WINNINg QuEstIoNsWhen beginning your search or the person who can win as a result o what you have to oer there are several
questions to as yoursel which will help you clariy and discover who it is you are looing or.
Below are the rst questions you should as yoursel:
sep 1Imagine yoursel with unlimited resources, woring in
the world creating change and getting paid or it. Thin
about the inds o people that you would be aecting,
the ind o changes you would be maing and the ind
o person that you are.
What were you doing?
What ind o people were you surrounded by?
What ind o ideas did you have access to?
What ind o resources did you
picture yoursel having?
What resources were you using on a daily basis?
What ind o companies or people have
access to these resources, people and ideas?What ind o companies or people could mae
money as the result o the wor that you do?
Who could gain exposure, credibility or access
to new marets as a result o your wor?
How are people who are currently
woring in this eld being paid?
sep 2Now draw a map o all o the dierent companies and
people that you have identied that could potentially
provide you with one or all o the resources that you need.
How can you mae these companies wor together
and create the change that you want to see?
How are these groups connected?
sep 3Now write down ve companies or people that are in
completely dierent sectors that you did not initially
visualie as being involved in your industry or with your
idea.
How can these be connected to the other groupson the page and provide the same result?
How could these groups generate
value or earn money as a result o being
involved in this partnership?
How could they increase the eciency o the
wor that you want to do with your career?
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6 Examples and Strategies
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Volunteering can take many dierent orms, such as volunteering at a local soup kitchen, as a webdesigner or a human rights organizations or as a member o the board or a undraising gala. All othese dierent types o volunteering are great ways to stay involved, to stay engaged and to add meaningto a career.
When it comes to using volunteering as a tool to build a network and create opportunities or onesel,
certain types o volunteer positions yield greater results than others. Interviewees consistently expressedrustration that they had used volunteering as a tool to build their network, but at the end o six months,they still could not nd the opportunities or jobs they wanted. Tis consequence is a result o spendingall o their time volunteering with a very narrow network o people who may have only consisted o othervolunteers and sta.
Volunteering can certainly be used as a tool to build a network. Te best results rom volunteeringopportunities, according to the interviewees, came rom those that allowed one to meet many people, bea public representative o an organization or be on boards and committees that provided interaction withpeople external to the organization.
knw When vnee
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Finding meaning in ones career does not only mean nding a job that unites both the desire to makemoney and the desire to create change. Tere are many ways or those in their twenties to becomeengaged in their communities, meet new people and make a real dierence without changing their wholeproession.
People in their twenties have much to oer organizations- rom proessional services, board involvement
or simply a ew hours a week helping to run programs or plan events. Some examples o volunteer andcommunity opportunities that exist are :
Joining a board o a non-prot or charitable organization
Volunteering to help coordinate an event or a local organization
Raising money or canvassing local issues with riends and colleagues
Volunteering to help run programs that reach individuals in your community
Fin Meanin oie W
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Several programs exist to help twenty-somethings to do the above and more. Below is an example o twodierent organizations and groups which work in Canada to help people get involved in the communitiesin innovative ways.
Famwk Fudati
an exciting program targeted at 20 to 35 year olds which allows individuals to earn artwork romemerging Canadian artists through the bidding o volunteer hours.
Bad Matcha matching and training service or individuals interested in sitting on boards o non-prot organizations.
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Tere are a growing number o resources andexamples o people in their twenties who arechoosing to reorm, develop and leverage theirpositions within large organizations. Tereis a tremendous guide produced by the Skolloundation, IDEO, Allianz and SustainAbility
which breaks down the role o becoming a socialintrapreneur or individuals. Te guide is thoroughand provides a step-by-step analysis on how totransorm major companies rom the inside andhow to become a Social Intrapreneur.
Tis guide can be ound at:www.sustainability.com/downloads_public/TheSocialIntrapreneur.pd
Scial Itapu, .1. Sm wh wk iid cpati gaizatit dvlp ad pmt pactical luti t cial vimtal challg wh pg i cutly talldby makt ailu.
2. Sm wh appli th picipl cial
tpuhip iid a gaizati.
3. O chaactizd by a iid-utid midt adappach.
- Ca Fudati
Be a scia Intrapene
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Eicia Ei
ransit Planner, Stantec
Provides a planning perspective on trafcengineering projects such as LR, bicycleinrastructure, and active and alternative
transportation policy.
lia tjman
Associate o Social Entrepreneurship, MaRS
Social Innovation Generation at MaRS is buildingan enabling environment or social innovators andentrepreneurs, providing them access to resources
to help turn their ideas into positive outcomes orsociety.
Eampe g Jb
4I knew I wanted to move rom a role o activismand advocacy into something more eective, morechallenging, and more lasting. I worked hard tobecome a part o one o the biggest, best, and mostinuential rms and now I am able to do what I
love and learn constantly.
What I ound was an opportunity, not a jobper se, but rather a position that I could helpshape. I was reerred to MaRS through a ormeremployer who had a sense that an opportunity
may be opening...I actively pursued it andsubsequently ound mysel in a series o meetings,where I was asked about everything rom mypast work experience, to my avorite books to mythoughts on the uture o citiesall o which wasincorporated into my position. I still view my job
as an opportunityone that is evolving and hasunlimited potential based on what I put in.
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WILDLIFE BIOLOGIST epg Inc./ CULTURAL ANTHROPOLOGIST Idea pod/ SENIOR
RECYCLING ADVISOR waste aware / PRODUCT MANAGER SUSTAINABLE BRAND
MARkETING johnson + johnson / RESOURCE PLANNER CITY OF VANCOUVER
/ GREEN PRODUCT DESIGNER alterna corp / ENERGY MODELER the green
engIneer / SENIOR ECOLOGIST campbell soup company / OPERATIONS DIRECTOR
dIvIne chocolate / PHOTOVOLTAIC SOLAR ARRAY desIgner / WEB COORDINATOR
AND CONTENT PRODUCER eco enterprIse / PUBLIC RELATIONS ACCOUNTMANAGER ethos marketIng / WILDERNESS INSTRUCTORS /INTERACTION DESIGNER
nokIa developIng world / JOURNALISTIC WEB-EDITOR copenhagen clImate
councIl / ENVIRONMENTAL ANALYST saIc/ DESIGNER FOR GREEN ARCHITECTURE
FIRM /PARTNERSHIP MANAGER bbc chIldren In need / ENERGY ENGINEER
greenshape / GREEN BUILDING COORDINATOR /BUSINESS DEVELOPMENT ANALYST
brooklyn center /FUND ACCOUNTANT solar cIty / EVENTS MARkETING clean
tech venture network/ FIELD ORGANIzER 1sky / PROJECT ENGINEER sun
edIson / JUNIOR DESIGNER steInberg archItects/ PROGRAM COORDINATOR
envIronmental studIes program / GRAPHIC DESIGNER clIpper wIndpower/
INTERNET DIRECTOR energy actIon coalItIon/PROJECT DEVELOPER accIona
energy / NETWORkING DEVELOPMENT OFFICER mercI / CLIMATE ADVOCATE unIon
oF concerned scIentIsts / PUBLIC RELATIONS ACCOUNT MANAGER ethos
marketIng/ FUNDRAISING ASSOCIATE socIal accountabIlIty InternatIonal
Fm jmean.cm
Eampe g Jb tie
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In order to nd the good jobs you need to do two things: rst check the basic job listing sites that wehave identied below. Second, create your own list o companies that are working in your specic eld ointerest and become proactive in developing a relationship with them. Remember the best time to builda relationship with people is beore you need a jobso get started right now. Te search does not endwith companies employment pages, but begins with nding a contact within the company and building arelationship based on your uture sel.
Te ollowing sites are great places to start looking or job postings, opportunities and internships:
Whee Fin Good Jb
6
Te ollowing sites oer jobs in the International Development eld.
www.relieweb.intjobs.un.org
www.oneworld.net/jobs
Inenaina deepmen
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Te ollowing sites oer job listings orenvironmentally-ocused careers.
www.ecojobs.com
www.ecoemploy.com
www.greenjobs.com
www.envirolin.org
www.sustainablebusiness.com/jobs
jobs.treehugger.com
jobs.greenbi.com
www.greenenergyjobs.com
www.monstertra.monster.com/
greencareers/
environmentalcareer.com
geen JbTe ollowing sites oer general listings or jobsthat do good.
www.justmeans.com
www.idealist.org
www.goodworcanada.ca
www.cgcareers.org
www.charityvillage.com
www.netimpact.org
or members only
www.bsr.org
jobs.care.com
jobs.grist.org
www.nonprotjobmaret.org
acre-resources.co.u/csr-and-sustainability-jobs.php
g W
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Conclusion
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Te conversations rom which this e-book was drawn were lled with the debate about i and whencompromise was necessary in developing careers that combine social contribution, personal meaning and
nancial security. Weve been let with a resonating sense o hope, o possibility and o an understandingthat compromise is not necessary.
Tere is a comort and a condence which comes rom knowing that others have and are acing the samebarriers, having the same conversations and sharing in similar successes. It is this comort and condencethat we oer you.
It is your turn now.
We have seen that it is possible. We have had the conversations, heard the stories and understood thechallenges that are aced when taking a dierent path. It is not always easy and it is not always clear, but Ican tell you that it is worth it.
When you ignore that eeling or desire to do good, when you put it aside or a ew months or or a ewyears, you run a great risk. You run the risk o getting comortable, o settling and o learning a way obeing that is not in line with that instinct you once hadand that is the compromise.
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Beore you put this e-book down, make a decision. Regardless o how ready you eel or how clear yourdirection may be, make a decision to take the risk and live a non-linear lie.
In doing this you are joining thousands o people across this country and it is this movement that makestoday a time o possibility, a time o excitement and a time o incredible adventure or those in theirtwenties and thirties.
It is possible.
Dev Aujla and the DreamNow eam
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Resources
3
o i i N
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oanizain an NewACCIoN
www.accion.org
ACCION is a major player in the micro-credit
industry.Acmen Fn
www.acumenund.org
A und which brings both business acumen andmoney to businesses that tackle poverty
Ai Aian
www.aidtoartisans.orgProvides assistance and a market path toindigenous and marginalized artists.
Aha
www.ashoa.org
A network and ellowship given to top socialentrepreneurs around the world. It is a great placeto nd out about amazing organizations.
AvINA
www.avina.net
Avina acts as a hub or sustainable development
work in South America
Bai Inie
www.baliinstitute.org
A conerence venue that hosts a number o socialenterprise related conerences.
BAllE
www.livingeconomies.org
A network eaturing local sustainable businessesaround North America. A great place to network.
Beneech
www.benetech.orgA company that develops new technology that isocused on social good
Ben ga Pinipe
www.beyondgraypinstripes.org
A ranking o primarily American universities basedon social indicators
BrAC
www.brac.net
Tey are one o the bigger developmentorganizations working in the social space
Cene scia Innain dape richa Fnain scia Enepenehip
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Cene scia Innain
www.socialinnovation.ca
A collaborative working space in oronto, Canadathat also acts as a hub or social good.
Ceewww.ceres.org
Largest coalition o investors, environmental andpublic interest organizations in North America
Ciic vene
www.civicventures.org
Tey run programs targeted at gettingbaby boomers and older involved in socialentrepreneurship
Cinn gba Iniaie
www.clintonglobalinitiative.org
Bill Clintons organizations that is ocused onmaking pledges or social good
Cnaie gp Ai he P
www.cgap.org
A source o inormation on micro-nance.
dape richa Fnain scia Enepenehip
www.draperrichards.org
An award o $100,000 or three years or start-uporganizations
Echin geenwww.echoinggreen.org
A ellowship and award or new social enterprises
Ence
www.encore.org
A network or baby boomers that want to make
money and change the world
Enepiin Nn P
www.enterprisingnonprots.ca
A Canadian-based granting program or nonprots looking to start social enterprises
Fe shie
utureshiter.ning.com
Te online social network which is a hub or youthinternational social entrepreneurs
gba g Pane Ne Impac
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gba g Pane
www.globalgoodspartners.org
Tey help create markets or community-basedorganizations around the world
Ieaiwww.idealist.org
Te one stop shop or all things volunteer andgood
Ine Cice
www.investorscircle.net
A network o investors committed to doing goodthrough business
kia
www.iva.org
A micro-credit model that allows you to be the onewho loans the money
MArs scia Innain geneain
www.marsdd.com
A think-tank/incubator o Canadian socialenterprise and technology sectors
Ne Impac
www.netimpact.org
Te largest university student socialentrepreneurship network
New Pwww.newprot.com
Tey help social entrepreneurs grow through bothinvestment and training
omia
www.omidyar.net
Provides grants and investments to socialentrepreneurs
Paicipan Pcin
www.participantproductions.com
A lm company with a social mindset
rece geneain
www.resourcegeneration.org
An organization that helps young people withprivilege create social change
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schwab Fnain scia Enepenehip
www.schwabound.org
One o the larger social entrepreneur ocusedoundations/resource centers
siicn vae Micnance New
svmn.net
An organization ocused on educating andnetworking around the idea o micro-nance
s Fnain
www.solloundation.orgAnother one o the big social-entrepreneuroundations, which invest directly in theentrepreneurs themselves
scia Ee
www.socialedge.org
Te online home or many blogs on socialentrepreneurship
scia Enepie Aiance
www.se-alliance.org
A networking based organization ocused on
helping non prots build income streams
scia vene New
www.svn.org
A convener o major non prots and businessescommitted to social good
sen he Aancemen gba Enepenehip
www.sageglobal.org
An international high-school based socialentrepreneurship program
tainItgba
www.tigweb.orgA social network or young and emerging socialentrepreneurs.
the Ee
www.theelders.org
A union o world leaders unded by Richard
Branson that are tackling hard problems.
the Inie scia Enepene
www.socialent.org
A great resource or the essentials o socialentrepreneurship
7
the Naina Cene scia Enepene Cmbia scia Enepie Pam
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unieiieBainbie gaae Inie in sainabe Bine
www.bgieu.edu
the Naina Cene scia Enepene
www.missionmoneymatters.org
Helps non prots nd a way to be nancially sel-sufcient
uniei Newwww.universitynetwor.org
Promotes Social Entrepreneurship within theacademic sphere.
yh scia Enepie Iniaie
www.ysei.org
A convening place or young international socialentrepreneurs based out o Malaysia
yh vene
www.youthventure.org
Ashokas youth social entrepreneurship program
ye W
www.yesworld.org
An organization dedicated to developing thepersonal capacity o young leaders and socialentrepreneurs
Cmbia scia Enepie Pam
www.gsb.columbia.edu/socialenterprise
de uniei Cene he Aancemen scia
Enepenehip
www.uqua.due.edu
Haa sch Bine a uNC Bee
www.haas.bereley.edu
Nyu Caheine B. ren Pam scia
Enepenehip
www.cbr.org
o uniei s Cene scia Enepenehip
www.sbs.ox.ac.u/soll
Pei Bine sch in sainabe Manaemen
www.presidiomba.org
san uniei scia Inain an Enepenehip
Pam
www.gsb.stanord.edu/csi/
uniei Nh Caina a Chape Hi - Cene scia
Enepie
www.cse.unc.edu
B an rep teenae libeain Hanb
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B an repvae-dien Bine: Hw Chane he W, Mae
Mne, an Hae Fn
Ben Cohen and Mal Warwick
the Cmpan We keepJohn Abrams
scia Enepenehip: New Me sainabe scia
Chane
Alix Nicholls
Bine A una: M Enepeneia Jne, PWih Pincipe
Anita Roddick
giin: Hw Each u Can Chane he W
Bill Clinton
Hw Chane he W: scia Enepene an he
Pwe New Iea
David Bornstein
siin I up: Hw Mae Mne an sae he W
Gary Hirshberg
teenae libeain Hanb
Grace Llewellyn
saeic t scia Enepene: Enhancin he
Pemance y Enepiin Nnp
J. Gregory Dees, Jed Emerson, and Peter EconomyEnepiin Nnp: A ti scia Enepene
J. Gregory Dees, Jed Emerson, and Peter Economy
Enepenehip in he scia sec
Jane Wei-Skillern, James Austing, Herman
Leonard and Howard Stevenson
sece he yn an scce
Jennier Kucshell and Scott Kauman
the Pwe uneanabe Pepe: Hw scia
Enepene Ceae Mae ha Chane he W
John Elkington and Pamela Hartigan
We Ae the New raica
Julia Moulden
9
Caie: Hw sp Hiin y Piiee an ue I F the tacic Hpe: Hw scia Enepene ae Chanin
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Caie: Hw sp Hiin y Piiee an ue I F
scia Chane
Karen Pittelman and Resource Generation
Ceain a W wih Pe
Muhammad YunusMiennia riin: the Ne gea geneain
Neil Howe
the Ec Cmmece
Paul Hawken
Bee une
Paul Hawken
Mi-Ce Cecin
Ray Anderson
sa up an Chane he W: gie yn scia
Enepene
S. Dev Appanag and Sunit Shrestha
the s a Bine
om Chappell
the tacic Hpe: Hw scia Enepene ae Chanin
he W
Wilord Welch
the s Capiaim
William GreiderCae Cae: remain he Wa We Mae thin
William McDonough and Michael Braungart
MaazineEnepene Maazine
www.entrepreneur.com
A general entrepreneur ocused magazine withoccasional articles on social entrepreneurship
Fa Cmpan
www.astcompany.com
A social entrepreneur riendly magazine with lots
o leading coverage
g
www.goodmagaine.com
A great magazine about all things good or theworld based out o LA
0
odE ta an Aice
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odE
www.odemagaine.com
A social entrepreneur liestyle magazine
san scia Innain reiew
www.ssireview.orgTe denitive source or the latest in socialenterprise developments
Aiance Maazine
www.alliancemagaine.org
A magazine ocused on philanthropy and social
investments
Cpae knih
www.corporatenights.ca
A Canadian magazine on corporate socialresponsibility
scia Enepie repe
www.sereporter.com
An online magazine with the latest in socialenterprise news
ta an AiceA Capiai J Chai
Steve Lohrwww.nytimes.com/00/0//business/
social.html
A survey article about enterprising non prots
Fi Jb: the Be Pace lanch a Caee
Moira Herbswww.businesswee.com/careers/content/
oct00/ca0010_77.htm
An article about doing what you love and doinggood
Main a P Whie Hepin he P
Kristi Heimhttp://community.seattletimes.
nwsource.com/archive/
?date=00709&slug=philanthropy9A story about micro-nance or prot
Nw he new
Keith Hammondswww.astcompany.com/magaine/11/now-
the-good-news.html
A summary o the social venture capital market 1
reaiic Ieai Web 2.0 an Miennia
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reaiic Ieai
Alex Williamswww.nytimes.com/00/09/11/ashion/
sundaystyles/11service.html
An article explaining the movement o generation Y
doing good or the world
si, New an knwee: deepin a Caee in
Inenaina Peace an Cnfic rein
Alliance or Conict ransormationwww.relieweb.int/rw/lib.ns/db900SID/OCHA-
kJ9E?OpenDocument
tEd
www.ted.com
A great site with the worlds leading thinkers giving20 minute talks
the scia Inapene
CASE Foundationwww.sustainability.com/downloads_public/
TheSocialIntrapreneur.pd
A great paper explaining the movement or SocialIntrapreneurs
Cneence
Apen Iea Feia
www.aiestival.org
A estival o world leaders and social visionaries
together or a week
Binee *www.bioneers.org
A large environmental conerence with bothunders and doers
Indicates a conerence with an emergingleaders component*
Web 2.0 an Miennia
Allison Finewww.socialcitiens.org/paper
A paper about web 2.0 and social change
Wheme IneinJoanna Glasnerhttp://goodcap.net/resources/Venture_Capital_
Journal_july10.pd
A great summary o the social investment space
scia vene New Cneencegba knwee Panehip *
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www.svn.org
Te conerence series related to the Social VentureNetwork.
svN Hhc Cneence
www.hollyhoc.ca
A premier conerence or the whos who oCanadian social entrepreneurship
tabe *www.tallbergoundation.org
A premier global conerence bringing world leadersand social visionaries together
tEd Cneence
www.ted.com
echnology. Entertainment. Design. See ted .comor an idea o the speakers
Web Chane Cneence
www.webochange.com
A conerence bringing socially-minded tech peopletogether or a week
gba knwee Panehip *www.globalnowledge.org
echnology and international developmentconerence in Malaysia
Inenaina Ai Cneence *www.aids00.orgTe largest AIDS/HIV conerence globally
Ine Cice Cneence
www.investorscircle.net
Gatherings o social investors
Mars scia Enepenehip Fm
www.marsdd.com/
socialentrepreneurshipsummit
Gathering o Canadians involved in the socialentrepreneurship movement
Naina Cneence n vneein an seice
www.volunteeringandservice.org
A large gathering o those involved in the non-protand volunteer sector
3
W Cne n Inmain techn* uNEP tnza
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yh-ce Cneenceyh Aemb @ he uN
www.un.org/youth/
A youth conerence brining 80 + countries togetherin NYC
oam IyP
iyp.oxam.org
A conerence that develops young leaders who are
working on social change projects
W Cne n Inmain techn*www.wcit00.org
A large international development + technologyconerence
the Fm yn gba leae *www.weorum.org/en/Communities/Young%0Global%0Leaders/
Te young leader program o the world economicorum
W uban Fm
*www.wu3-um3.caA UN conerence ocused on dealing with rapidurbanization
uNEP tnza
www.unep.org/Tuna/
Te UN Environments youth program whichholds bi-annual conerences
W yh Cnewww.wyc00.qc.ca
A large social change conerence with 120+countries represented
yh Empmen smmi
www.yesweb.org
Another global youth conerence loosely ocused onemployment issues
scia IneCapia Miin
www.capitalmissions.com
CEI vene
www.ceiventures.com
Cmmn Capia
www.commonscapital.com
gCap tBl Capia
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p
www.goodcap.net
ga gh vene
www.grayghostund.com
Mic Cei Enepie
www.mcenterprises.org
New Cce Capia
www.newcyclecapital.com
New sch vene Fnwww.newschools.org
renewa Pane
www.renewalpartners.com
sJF vene
www.sjund.com
scia Capia Pane
www.socialcapitalpartners.ca
scia Inemen Fm
www.socialinvest.org
Ine diecieCean Ene Ine diec
www.nrel.gov/technologytranser/entrepreneurs/
directory.html
rIsE Pjec dbe Bm line Ine diec
www.riseproject.org/cgi-bin/rise_build_search.pl
p
www.tblcapital.com
une vene
www.underdogventures.com
reeence li
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reeence li
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Heim, Kristi. Making a Prot While helping the Poor. Seattle imes 29 Apr. 2007.
Herbs, Moira. First Jobs: Te Best Place to Launch a Career. Business Week 24 Oct. 2006. .
Howe, Neil, William Strauss, and R. J. Matson. Millennials Rising : Te Next Great Generation. NewYork: Vintage, 2000.
Jones, Van. Green For All. .
Katz, Gerry, and Greg Fitzgerald. Listening to the Voice o the Customer. Rep.No. Applied Marketing
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z, y, g zg g p pp gScience, Inc. Chicago, 2007.
Pittleman, Karen, and Resource Generation. Classied: How to Stop Hiding Your Privilege and StartUsing it or Social Change. New York: Sot Skull P, 2006.
Ritchie, Donald A. Doing Oral History: A Practical Guide. Oxord UP, 2003.Smashing the Clock. Business Week 11 Dec. 2006. .
owards an Action Plan or Canada: Our Vision, Values and Actions. Rep.No. Canadian Policy
Research Networks. Ottawa, 2006.
Te War Child Canada Youth Opinion Poll. Rep.No. War Child Canada and Environics ResearchGroup. oronto, 2006.
Welch, Wilord. actics o Hope : How Social Entrepreneurs Are Changing Our World. Grand Rapids:Mandala, 2008.
Williams, Alex. Realistic Idealists. New York imes 11 Sept. 2005.
Zelizer, Craig, and Linda Johnston. Skills, Networks & Knowledge: Developing a Career inInternational Peace and Conict Resolution. Rep.No. Alliance or Conict ransormation. 2005.
7
Acnwemen
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Tis report is the result o a year o hard work by a number o people.
Tank you to the interviewers: Laura Howard, Elicia Elliott, Felicia Christmas, Jesse Fetterly and Mimi
Warren.
Tank you to the Walter and Duncan Gordon Foundation or its belie in the project, and to MarjanMontazemi or helping develop the project rom an idea into a proposal; to Ed Keeble or the designand consistent eedback on the project; to Jordan Herald or the Voice o the Customer insight and toall those we interviewed, who gave up their time and shared their stories with us. Tanks also go to the
organizations that hosted the ocus groups, including Santropol Roulant or space in Montreal and theArtists Collective or hosting the Montreal social space.
Tank you.
Acnwemen
Tis report was made possible by
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DreamNow is a charitable organization that produces ideas that do good or the world.
As a producer, we bring together people, raise money and plan or the growth o ideas that we believe willdo good or the world. We are a charity but some o the ideas we help grow are social enterprises whileothers are more traditional such as research programs.
For more inormation, please visit us online at www.dreamnow.org
Ab deamNw
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Cnac Inmain
deamNwWeb: www.dreamnow.org
Emai: [email protected]
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P: 7 Queen Street West
Toronto, Ontario
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