how to make money
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Dezains Creative Solutions Pvt. Ltd. Registered : 702/A Shanti Park, Dahisar, Mumbai - 98
[email protected] Ph: 0120 666 7878
dezains.com Unique, Cool, Affordable & Useful Gifts
Pitch Summary About us • We own and run an online Gift-website called Dezains.com (since 2012) • We are two young technocrats with the right skill-set, expertise and vision to grow
this company • Over the last two years, we have had 7,000 transaction through our portal
(dezains.com) leading up to sales revenue of ~ INR 70 lakh
Gift-sales account for 58% of the USD 16 billion e-commerce market* – but no major company is presently catering to it specifically (this is the void that we fill)
• Our Market Strategy is
– to keep launching Unique, Cool, Affordable & Useful Gift products on a regular basis - this creates dedicated customer base (and then, the same customer base also ends up buying not-so-unique gift product)
– deeply linked to our ability to come up with creative ideas for gifts (from readily skills, technology and raw materials) on a regular basis
• Our Business Model is primarily based on online retail sales
• We are looking at a funding of !INR 2 cr to sustain our business for 2 years.
We are two young technocrats with the right skill-set, expertise and vision to grow this company
Creative (gift ideas)
Portal / Technology
Responsibility Background
(B.E.[EEE] – BITS Pilani, 2009, 6 months in
Yahoo!)
ANKIT VATSA
Operations
Marketing / Sales strategy
Finance
(B.E.[ENI] – BITS Pilani, 2010, worked in
Musigma as business analyst, rejected MBA
offers from IIMs)
PRANNOY KOTHARI
7,000 sales transaction
Over the last two years, we have had 7,000 transaction through our portal leading up to sales revenue of ~ INR 70 lakh
3,000
4,000
2013 2014
INR 70 lakh of sales
INR 30 lakh
INR 40 lakh
2013 2014
Continuously increase in our share of online gifts-market
Other than retail customers, we have
also sold to corporates such
as McKinsey & Co, HUL, HT Media, Amazon, Lumenis, Piramal healthcare, etc
We have launched several creative gifts products that were not available online – some of the them have been copied since. But we always manage to bring something new to the market – that is our USP.
Have been featured in The Economic Times, Yourstory.in , intuit, and nextbigwhat
Gaining popularity
Gift-sales account for 58% of the USD 16 billion e-commerce market
General Gifts Offline
Myntra.com Flipkart.com Jabong.com Amazon.in Ebay.in Printvenue.com
Indiangiftsportal.com Giftcart.com Archiesonline.com Perfico.com
Archies Hallmark Redmoments
But NO major company is presently catering to it specifically
HOW TO BEAT THE COMPETITION
Competitive edge by targeting focused segment
Innovation : Some of our product ideas have been copied few months after the launch
Innovation / New for customers
Selling products on these market places as well
Using Tech. to offer better UI : Our personalization process is automated unlike our competitors
Popularity on Internet
People / Organizations who frequently buy gifts for birthdays, anniversaries and other occasions
Our market strategy is to keep launching Unique, Cool, Affordable & Useful Gift products on a regular basis
Unique & Affordable Gift-products
Regular gift products (available in most physical gift-stores)
Gift Market
Problem: • Lack of unique gift options that are affordable (either offline or online) • Such sales end up happening through general online retail markets, or
through regular gift-stores
Solution: By continuously creating unique, affordable
& useful gift products, attract this market & create a dedicated customer base
Also sell regular gifts to same base
Illustrative example
Our Market Strategy is deeply linked to our ability to come up with creative ideas for gifts
Skills Technology Raw materials
Unique gift-products
Skill Caricature drawing
Raw Material Plane T-shirts (brander or otherwise)
Existing Existing Existing
Technology Sublimation
printing
Personalized Caricature
t-shirt
Creative Idea
Creative Idea
Our Web Platform Personalized Art Service
+ Sell their designs on our products
Printable Canvas Clock machine & needles Photo Canvas Clock
More illustrative examples
Creative Artists
Our Business Model is primarily based on online retail sales
Sales of gift-products typically have gross profit margin of 25% or more
Online retail
Corporate
Campus students
International
Based on the data, it can be seen it is a ‘Profit Driven Model’ and NOT ‘ Sales driven Model’
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Web/SEO
Marketing
Salary
Raw Material
Operations
Expense Vs. Sales Amount in INR (lacs)
We are looking at a funding of !INR 2 cr to sustain our business for 2 years.
• We need INR 2 cr to sustain our business for 2 years. It will bring Revenues of around INR 12 cr in 2 years (Valuation of aprox. INR 36cr)
• We will offer 15% stock option in Dezains Creative Solutions Pvt Ltd in exchange for this capital investment
• We will need further INR 20 cr for more aggressive expansion across all verticals
• Exit option: We will need around 20 cr in the next round of Funding. Current investors can dilute their stocks or exit completely post 2 years by selling their stock to the new investors
Ankit [email protected] 9811204092 Prannoy [email protected] 9820199135
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