how to make instagram shoppable at scale
TRANSCRIPT
How to make Instagram shoppable… at scale?
400M+ monthly active users come to Instagram for inspiration
* Data as of March 2016
But first...why does Instagram matter?
This has also attracted 200K+ advertisers to promote their products on a monthly basis
Instagram has a user base 4x bigger than PinterestDid you know?
VS
Visual content posted by brands, retailers and influencers helps users discover products
While purchases take place in shops, Instagram is a platform that creates desire
for those products in the first place
Awareness Interest Desire Action
But how can one buy from Instagram?
Instagram ads with Shop Now buttons redirect shoppers to
product page on e-commerce site
Link in the bio sends users to a shoppable Instagram feed
inside the online shopVS
Some of the brands using links in their bios to send people to a shoppable visual
Instragram-like feed inside their store:
Manual Product Tagging
Tools to create shoppable Instagram feeds inside your web or mobile shop:
Automated Product Tagging
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How does automated product tagging work?
Denim
Jacket
Top
Blue
WomenMATCH
MATCHMATCH
Identifies product typeSearches inside a database
for similar items
For example:
Click Browse Shop
Benefits of using automated product tagging on shoppable Instagram feeds
Showcase more than one relevant product option (matching item, as well as visually similar ones)
Avoid out of stock situations by always displaying the most visually similar item available
Use inspirational photos, instead of just product photos to sell
Show customers the products they are most likely to buy
Computer vision solutions fine-tuned for e-commerce
and retail businesses
Mix & Match
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