How To Make Great Footwear

Download How To Make Great Footwear

Post on 14-Apr-2017

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HOW TO MAKE GREAT FOOTWEAREverybody has their favorite, go-to pair of shoes that they can always depend on. What is the secret formula to creating this shoe for your brand? We have outlined the top four elements to prioritize when designing your customers favorite shoe.FIND YOUR INSPIRATION Trending themes in design are consistent across various industries such as automotive, apparel, art, and architecture Determine how your brand embraces these trendsCONVEY A COHESIVE DESIGN LANGUAGE All parts of the shoe (upper, midsole and outsole) create one cohesive design language KEEP IT SIMPLE Ten Feet away - what is the iconic simple element that captures your attention? Three Feet away - what pulls you in to pick up the shoe? (texture, molded parts or unique features). Touching the shoe - what convinces you to pick up the shoe, try it on and ultimately buy it?1. DESIGN: Less Is More2. FIT & FEEL Emotional and physical fitFEEL Style Resonates with the consumer and inspires confidence Many women swear that 6-inch stilettos are comfortable because they provide an emotional comfort and reflect how they see themselves.LIMIT NUMBER OF LASTS Keep lasts to a minimum in order to provide a consistent, predictable fit FIT The last is the most important consideration when addressing comfort The beauty is in the broad range of shoes that many call favorites such as Chuck Taylors, Vans, Italian driving shoes, or Tods.3. PERFORMANCE & FUNCTIONALITYFOCUS ON ADDRESSING GENERAL CUSTOMER NEEDS De-emphasize hard core performance because only the elite careHIGHLIGHT THE SENSATION OF THE PRODUCT Create an emotional connection BASIC FUNCTION EXPECTATIONS Emphasize your key features such as cushioning, traction, and breathability Keep it simple with 2-3 key attributes. Let the shoe speak for itself4. LOOK & VERSATILITYStyle Identify the key aspects that your customers resonate with the mostSimplicity Allows For Versatility Chuck Taylors, Nike Frees, and Dr. Martens are classic staples that have proven the test of time. Focus on timeless design Materials and colors also play a role - mesh is more limiting than leather, for example.