how to make google laugh: seo your headlines
DESCRIPTION
Google and SEO may make you cringe, but the combo matters in search. Here are SEO examples from news outlets that range from bad to best. The blog post that complements this presentation was originally published on Mashable: http://on.mash.to/JdigwGTRANSCRIPT
SEO Your Headlines by JONATHAN RICK
@jrick
Bad
ARTICLE TITLE Beach Force One
PAGE TITLE Beach Force One
[Time.com]
ARTICLE TITLE Hacked!
PAGE TITLE Hacked!
[TheAtlantic.com]
ARTICLE TITLE The Woman Who
Knew Too Much
PAGE TITLE The Woman Who
Knew Too Much
[VanityFair.com]
ARTICLE TITLE When Anonymice
Attack!
PAGE TITLE When Anonymice
Attack!
[Reuters.com]
Good
ARTICLE TITLE 15 Case Studies to Get
Your Client on Board
With Social Media
PAGE TITLE 15 Case Studies to Get
Your Client on Board
With Social Media
[Mashable.com]
ARTICLE TITLE Scott Forstall, the Sorcerer’s Apprentice at Apple
PAGE TITLE Scott Forstall, the Sorcerer’s Apprentice at Apple
[BusinessWeek.com]
ARTICLE TITLE What Everyone Is Too
Polite to Say About
Steve Jobs
PAGE TITLE What Everyone Is Too
Polite to Say About
Steve Jobs
[Gawker.com]
ARTICLE TITLE The Bridge to Nowhere:
A National
Embarrassment
PAGE TITLE The Bridge to Nowhere:
A National
Embarrassment
[Heritage.org]
Better
ARTICLE TITLE Changing Times
PAGE TITLE Jill Abramson, New York
Times’s First Woman
Executive Editor
[NewYorker.com]
ARTICLE TITLE White House Party
Crashers Cause a
Hangover
PAGE TITLE Obama Asks for Review
After Michaele and Tareq
Salahi Crash White House State Dinner
[TheDailyBeast.com]
ARTICLE TITLE Deliverance
PAGE TITLE U.S. Postal Service: Will
It Survive?
[Slate.com]
ARTICLE TITLE Snooki Slept Here. So
Did I
PAGE TITLE “Jersey Shore,” Reality
vs. Reality TV
[NYTimes.com]
ARTICLE TITLE Better Never Than Late
PAGE TITLE Conan O’Brien Won’t
Give Up “Tonight Show”
Time Show to Make Room
for Jay Leno
[WashingtonPost.com]
Best
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
Why the NYPD Is Turning on Ray Kelly
ARTICLE TITLE
What’s Eating the NYPD?
META DESCRIPTION
Ray Kelly has built the best police force in the country.
Now it is turning on him.
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
Herman Cain’s Unlikely Republican Rise
ARTICLE TITLE
Citizen Cain
META DESCRIPTION
A month ago, he was a punchline. Now Herman Cain is
laughing. Meet the rising GOP star who is confounding
the pundits and much of black America.
ARTICLE TITLE
What’s Eating the NYPD?
PAGE TITLE
The Fate of Republicans Who Supported Gay Marriage
ARTICLE TITLE
When Is a Flip Not a Flop?
META DESCRIPTION
The four Republicans who broke with their party on New York’s gay-marriage law were supposedly marked for electoral death. But that’s not exactly how it is working out.