how to make follow up email more effective
TRANSCRIPT
2015FOLLOW UP
TIPS
Tips to run successful follow up email campaign
Provided by: MageWorld – Magento extension provider
4
www.mage-world.com
SHOCKING STATISTICS
52%48%
Sales PeopleFollow up customersDon't follow
Email Marketing
Cold Calling
Networking
Tradeshows
ROI
(Source: FollowUpSuccess) (Source: MarketingSherpa)
www.mage-world.com
ABOUT YOU
Are you tired of following up customers? - You don’t have enough resources- Your follow up campaign fails flat- You have to run campaign manually- ….
www.mage-world.com
SOLUTION: Follow up Emails
Benefits:
Raise brand
perception
Reduce abandoned
cart rate
Increase Sales
Develop your
customer network
www.mage-world.com
#Tip 1: “Content is KING”
Keep follow up email as short as possible (approx. 200 words) and go to the point directly
www.mage-world.com
#Tip 1: “Content is KING”
PERSONALIZED
Don’t Write Generic EmailE.g: Dear customers/ Sir/ Madam
Personalized emails improve 14% click-through rate and 10% of conversion rate(Source: Hubspot)
www.mage-world.com
#Tip 1: “Content is KING”
EMAIL SUBJECT
Don’t write too long subjectDon’t be too pushy
Keep it simple and clearMake it “engaging” by referring to customers’ issues
www.mage-world.com
#Tip 2: Include “Incentives”
Sending follow up emails including COUPON
=> Motivate customers to purchase
www.mage-world.com
#Tip 2: Include “Incentives”
Magento Follow Up Email
Pro Extension by MageWorld:
-Allow to create incentives by
integrating coupon automatically.
Start follow up email campaign
www.mage-world.com
#Tip 3: Suitable triggered events
Triggered events should be based on SALES PROCESS
www.mage-world.com
#Tip 3: Suitable triggered events
Example of necessary triggered events:
- Abandoned cart- Pending order- Completed order- Canceled order- New register- Customer ‘s birthday - … Discover these events in
Magento Follow Up Email Pro
www.mage-world.com
#Tip 4: Automating email sending
Use an integrated tool in ecommerce website to follow customer’s shopping process
www.mage-world.com
Recommended Tool
1. Increase Conversion Rate
- Send abandoned cart emails
2. Improve customer
relationship
- Send event based emails
3. Boost your sales
- Motivate customers with coupon
4. Evaluate performance easily
- Visual report (line chart & pie chart)
FOLLOW UP EMAIL
www.mage-world.com
Grab awesome tool