how to make an impact?
TRANSCRIPT
PIETER BAERT.
How to make an impact?UX Beers in Antwerp (Mechelen) Tue 28 March, 2017
PIETER BAERT.
My talk isn’t a knowledge transfer. I’d like to share & question life lessons
Heads up
I believe we are wasting a lot of talent. And all of us can do better.
My Why?
Pieter Baert
My mission is to inspire people to discover new perspectives and help them to do things better.
My Why?
Pieter Baert
Service designer for innovation Strategist to analyse challenges Marketeer for value proposition Facilitator for creative workshops Instructor for team training Speaker for inspiration talks
The roles people hire me for
A journey of exploration and asking whyA personal story on looking for ways to make an impact.
1
PIETER BAERT.
I’ve studied storytelling But (art) school wasn’t the place for me learn.
I’ve studied people And I never stopped studying them.
I’ve learned the most from doing side projects
Animator at youth camps, instructor in team building, student journalist, student job at KUL CUO, writing & blogging, self-employed photographer, …
2005 Web editor & community manager in a public
media company, focused on radio & TV
2006 Community manager & digital strategist in the e-department of a creative advertising agency
2009 Digital & strategic planner in a network agency,
on the advertising side
I left… (again) Along the way someone questioned me:
where did you make an impact?
2010 Digital strategist & strategic director in an rapidly growing digital agency
…2014 Making people want things
vs
Making things people want
Looking for autonomy & self-directionIf you don’t fit in any box, try to invent your own box. Or come up with something different.
2
PIETER BAERT.
2014… Working as a freelance consultant in (digital)
marketing, service design & innovation
Support SME’s Digital at a the best Belgian BMW dealership
Join a design studio Service design consultancy vs UX/UI production
UX for IT developers Match business objectives with user needs
Work with entrepreneurs From the first idea to a viable digital business.
Teach youngsters And get the opportunity learning from them.
Train corporates Service design training for a bank
Coach leaders In finding their mission and realising their project
The start-up department Leading a track in an in-house innovation engine
Consulting & design firm Service design lead in a digital strategy track
In house design team Digital strategist & service designer in a digital
bank for youngsters, within the mothership.
2017… Corporate venture, innovation agency,
international mission, in-house role, …?
My learnings & questions for youWhat I’ve learned so far & what I can learn from you.
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PIETER BAERT.
Did you already define your personal mission?
Start with “Why?”
Do you know what motivates you & what makes you very unhappy?
Energy level & progress
Did you choose for an organisation type that works for you? (start-up, SME, agency, corporate, …)
Organisation type & size
Do you want to work on the inside or contribute from the outside?
Role
Do you want to support others or do the work yourself?
Your work
Have you decided to commit for a long term engagement?
Commitment
Do you have a fit with the culture of the organisation?
Company Culture
Do you have the mandate or support to realise your ambitions?
Mandate
How do you feel about the impact you have?
My question for you:
”
“
Pieter Baert 📞 + 32 473 667 861 ⌨ [email protected] linkedin.com/pieterbaert m.me/pieter.baert
You want to get in touch?
As a service designer, I help you innovate the products & services of your organisation, by focusing on people and their needs.
What I tell people about me
Pieter Baert