©Jo McRell 2011

How to Make a GoodFirst ImpressionWith Clear, Meaningful Presentations

Tips for Setting Up a Good Delivery

©Jo McRell 2011

First impressions are important.

What do you want your audience to see first?

©Jo McRell 2011

Imagine You’re My Potential Customer…and this is my outline

• Company Z’s Advanced Technology Solutions

• Company Z’s Technology Tools• Trends Driving Convergence

Technology• Convergence Technology Challenges• Trends Diving Convergence

Technology• Technology Challenges: Broad

Range of Requirements• Our Focus on Technology: Improve

Productivity• Product X: The Industry Standard• Product X: Keeping Pace with

Technology Challenges• Product X: New Feature• Product X: New Feature

Based on a real company’s real customer presentation.

• Leader in Technology with Broadest Partner Support

• Customer Success is Our Goal

• Product Y: Widely Adopted• Product Y: Advanced Solution• Product Y: New Feature• Product Y: Update• Product Y: Another

Technology Feature• Product Y: Ultra Version• Customer Success is Our

Goal• Summary

©Jo McRell 2011

• Company Z’s Advanced Technology Solutions

• Company Z’s Technology Tools• Trends Driving Convergence

Technology• Convergence Technology Challenges• Trends Diving Convergence

Technology• Technology Challenges: Broad

Range of Requirements• Our Focus on Technology: Improve

Productivity• Product X: The Industry Standard• Product X: Keeping Pace with

Technology Challenges• Product X: New Feature• Product X: New Feature

• Leader in Technology with Broadest Partner Support

• Customer Success is Our Goal

• Product Y: Widely Adopted• Product Y: Advanced Solution• Product Y: New Feature• Product Y: Update• Product Y: Another

Technology Feature• Product Y: Ultra Version• Customer Success is Our

Goal• Summary

Imagine You’re My Potential Customer…and this is my outline

Based on a real company’s real customer presentation.

Sound interesting

?

Would you buy this?

©Jo McRell 2011

Good Outlines = Good 1st Impressions

Impressions

Saying something

valuable

Interesting

Intelligent

Organized

Confident

©Jo McRell 2011

Bad Outlines = Well…

oser

©Jo McRell 2011

How Do You Make a Good Outline?

• Your slide titles should act as your outline

• Slide titles should be:– Easy to understand–Meaningful on their own and as part of

the whole

©Jo McRell 2011

How to Use Outline View in PowerPoint

• Check your slides titles in outline view:– Are your titles clear?

– Are your titles meaningful?

– Do they tell a story when read together?

Click on “Outline”

Scan titles in bold

©Jo McRell 2011

A Better First Impression?…check out my new outline

• Are Convergence Technologies the Way of the Future?

• Trends Point to Smart Devices Winning All

• Where Will You (the Customer) Invest?

• Company Z Best Positioned to Support Convergence Technologies

• How Can We Offer Higher Productivity at Lower Cost?

• New Features Enable Faster Time-to-Market

• Proven with Customer Successes

• The Average Time-to-Market and Cost without Company Z

• Helping You Design the Smart Devices of Tomorrow

©Jo McRell 2011

A Better First Impression?…check out my new outline

• Are Convergence Technologies the Way of the Future?

• Trends Point to Smart Devices Winning All

• Where Will You (the Customer) Invest?

• Company Z Best Positioned to Support Convergence Technologies

• How Can We Offer Higher Productivity at Lower Cost?

• New Features Enable Faster Time-to-Market

• Proven with Customer Successes

• The Average Time-to-Market and Cost without Company Z

• Helping You Design the Smart Devices of Tomorrow

Much of the same material;

different titles

©Jo McRell 2011

Wow.A little goes a long way.

Use responsibly. Making a good first impression could cause higher expectations for your next presentation or product delivery.