how to maintain brand image and to unlock notoriety - real time bidding forum 2014

2
French leading Trading Desk IDENTIFICATION of the relevant users BEFORE THEY ARRIVE on the advertiser's site PRE-TARGETING RETARGETING from the rst impression TRADELAB’S OWN PROPRIETARY DATA 12 Million Proles INVENTORY PREMIUM inventory Ecient targeting TRADELAB BRANDING & PERFORMANCE

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Charles Gros : Tradelab

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Page 1: How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014

French leading Trading Desk IDENTIFICATIONof the relevant usersBEFORE THEY ARRIVE on the advertiser's site

PRE-TARGETING

RETARGETING

from the first impression

TRADELAB’S OWN PROPRIETARY DATA

12 Million Profiles

INVENTORY

PREMIUM inventory

Efficient targeting

TRADELAB

BRANDING & PERFORMANCE

Page 2: How to maintain brand image and to unlock notoriety - Real Time Bidding Forum 2014

Get in touch : [email protected]

Performance

ROI !vs. Trading Desks

Media Buying Experts

Leading RTB Player

Custom Technology

Exposure Effectiveness

Full Transparency

Proprietary Data

Brand Safety

Exposure Optimisation

Proprietary Data Optimisation Platform

Proprietary Algorithms

3rd largest buyer Overall

1st buyer among Independent Trading Desks

Dashboard

Transparency on URLs and buying costs

12 Million qualified Data

WINNERSMARTDATA

AWARD

WINNERINTERNATIONALDU NUMERIQUE

AWARDIN PROCESS

WINNERAACC

AWARD

TOP 10BIG DATASTART-UP

FINALISTE-COMMERCE

AWARD

FINALIST

TOP 100EBG

START-UPS

Ref. AppNexus, Dec 2013

+60%vs. Adnetworks 35 RTB experts