How to maintain a culturally diverse and

profitable rental community

Interacting with multicultural residents can be an exciting and personally rewarding experience.

Their traditions, stories and perspectives can enrich the lives of the entire community.

From a business perspective, they cannot be ignored: According to the latest census, more than 13 percent of the U.S. population is foreign born.

Although foreign-born residents live in every state in our country, more than half of them live in just four states: California, New York, Texas and Florida.

In fact, the highest percentages of foreign-born residents are in New York/New Jersey and California.

More than one in five New York and New Jersey residents are foreign born.

Once clients have been successfully signed and are settled in their new home, cultural differences potentially can cause concerns with safety and maintenance, which can have an impact on your entire rental community

Residents may not wear shoes in the home and pile them outside, creating a fire and safety hazard.

Renters from some cultures may remove closet doors and burn incense or candles inside.

Cooking smells can be distinctive

and pervasive.

Maintenance in some areas of the unit may become a concern, such as grease build-up in the kitchen or water damage in the bathrooms.

Appliances may be damaged because of unintentional

misuse.

In all of these cases, cultural differences may be the root cause of the challenge.

Depending upon the culture of the renter, there are various ways that issues can be addressed to solve the problem without offending the client.

Avoid problems by providing renters a list of leasing etiquette points.  Essentially, it’s a list of do’s and don’ts, which can be useful for any renter.

Remind renters that free maintenance is available 24 hours a day, 7 days a week.

Be helpful to international residents by explaining the concept

of renter’s insurance, which is unheard of in many places around

the world.

Clothing, language and food are the visible tip of the iceberg when it comes to cultural differences, these are only a few of the ways that cultural background can affect property rental and management. 

Making the effort to educate yourself and your staff will go a long way toward a diverse, satisfied and thriving rental

community.

Photo CreditsSlide 2 – Image courtesy of Toa55 / FreeDigitalPhotos.netSlide 3 -- Image courtesy of David Castillo Dominici / FreeDigitalPhotos.netSlide 4 -- Image courtesy of David Castillo Dominici / FreeDigitalPhotos.netSlide 5 -- Image courtesy of digidreamgrafix / FreeDigitalPhotos.netSlide 6 -- Image courtesy of nokhoog_buchachon / FreeDigitalPhotos.netSlide 7 -- Image courtesy of podpad / FreeDigitalPhotos.netSlide 8 -- Image courtesy of tiverylucky / FreeDigitalPhotos.netSlide 9 -- Image courtesy of artur84 / FreeDigitalPhotos.netSlide 10 – Image courtesy of uglyhousephotos.comSlide 11 -- Image courtesy of Keerati / FreeDigitalPhotos.netSlide 12 -- Image courtesy of Stuart Miles / FreeDigitalPhotos.netSlide 13 -- Image courtesy of digitalart / FreeDigitalPhotos.netSlide 14 -- Image courtesy of twobee / FreeDigitalPhotos.netSlide 15 -- Image courtesy of Stuart Miles / FreeDigitalPhotos.net Slide 16 -- Image courtesy of africa / FreeDigitalPhotos.netSlide 17 -- Image courtesy of stockimages / FreeDigitalPhotos.net

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