how to lower your ad words cost and increase your campaign profitability

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How To Lower Your Adwords Cost And

Boost Your Campaign

Profitability


If you are using Google AdWords for your online campaigns, I can bet you my last dollar that one of your biggest

concern is how you can maximize your ad dollar.

Am I right?If that matters to you…read on.


3 simple tips I will show you. Nothing earth-shattering. Some of you may

already know this.

Pretty simple actually…

And I think it will still help you.Okay, on with the meat…


Tip 1 – Content Network Website Spy

If you are using content network for you ads to appear in, you will notice that some of

the websites are giving you better quality traffic.

Meaning their referred traffic gives you better click through rate and better conversion at your site.



Now…take note of these sites. And contact these site owners if you can do a

JV with them.

Maybe you can work out a deal whereby you can pay them on a per click basis with a

more favorable cost per click rate than you are paying Google.



Or better still, work on a per sale basis, and give them a higher commission (e.g. >65%)

than you would for a normal affiliate (assuming you have a product).

In that way, you bear NO Risk – and the other party stands to earn a decent commission.

Win-win for ALL!


Tip 2 – Winning AdWords Ads Spy

If you want to pay Google less, you have to make sure you ad can get a high click through rate.

Google rewards you for high relevancy.

But relevancy is not all. The persuasiveness of your ad copy is a factor too!



So the only way to do this is that you have to come out with multiple variations of your ads and do a split test. Do it continuously and improve it all the

time.

But perhaps you want to play smart. You want to start with an established ad that works first and

improve from there.

So that you don’t have to spend more testing ads that don’t work from the start.



If you are thinking that way – good. How to do so?

Why not spy on your competitors’ ads…and study what works for them?

And you take their hard work from all their testings and you use it for your own!

They do the hard work & heavy lifting – while you PROFIT!



You can quickly do so by utilizing the free ad spy engine at WinningAdwordsAd.com.

Real cool tool.

Free to boot! They do have an upgraded version though for enhanced functionality.

But hey…it’s good stuff nevertheless!


Tip 3 – Keywords Spy

You will find that not all keywords in your AdWords campaign are created equal. Some will be

profitable. Some will not be.

Now…again you can test and find out for yourself. It’s vitally important you test.

But what if you can find out in advance from a competitor’s hard work and effort to see which

keywords work for them…and brings in money?


Tip 3 – Keywords Spy

If you are interested…go to Keyword Spy and Spyfu.

Cool stuff. A lot of intelligence that you will give an unfair advantage.

http://www.keywordspy.com/

http://www.spyfu.com/


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