how to lose 150 million pounds | nick crocker
TRANSCRIPT
How To Lose!150 Millions Pounds
Where are we today?
How did we get here?
How do we think about our users?
Rare AirCompany Registered Users
Pandora 250MM
Dropbox 200MM
Evernote 100MM
MyFitnessPal 65MM
MapMyFitness 20MMM
We Can Make!Healthy Living Easier
Where are we today?
How did we get here?
How do we think about our users?
Where are we today?
How did we get here?
How do we think about our users?
MyFitnessPal!Just Works
User tracks what they eat and drink.
User learns about food: calories and nutrients.
User is more mindful about what she is eating.
User loses weight/improves overall health and wellbeing.
The Virtuous Loop
200 Calories
User tracks what they eat and drink.
User learns about food: calories and nutrients.
User is more mindful about what she is eating.
User loses weight/improves overall health and wellbeing.
The Virtuous Loop
“You bite it. You write it.”
- Cara L.
Where are we today?
How did we get here?
How do we think about our users?
Where are we today?
How did we get here?
How do we think about our users?
350,000 Five-Star Reviews
App Overview | Tracking Food
4 Million foods and hundreds of exercises in the MyFitnesspal food database.
App Overview | Tracking Exercise
Hundreds of exercises to choose from.
App Overview | Connected Devices
75 billion calories have been burned and logged through our API since it launched.
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App Overview | Social Experience
Users with more than 10 friends lose 6.3x more weight than users with none.
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App Overview | Reports
Reports allow users to track progress over time.
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App Overview | Macronutrients
Macronutrient tracking is especially popular among bodybuilders.
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App Overview | The Kitchen Sink
Goal setting, recipes and personalized, customizable reminders.
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NSVs
“My wedding ring fits again.”
- Tseli B.
“I outran the dog. She gave out before me! Never happened before.”
- Stephanie K.
“I slid my drivers seat forward.”
- Robin M.
“I can get my bum to the bottom of the bath tub and not get stuck halfway!”
- Samantha P.
“My Daughter saying, "You look a lot skinnier daddy!”
- Greg C.
“Had my ex walk past me and double take.”
- Shellie P.
“The TSA agent looked at my driver’s license, then me, then back to the license, then back to me, and said, ‘Well done!’ with a big smile.”
- Andrea L.
What tricks do you use to avoid food temptation, especially when you're not at home?
“Food temptation? *wipes brownie batter off mouth* what food temptation?”
- Dani L.
“I remember how hard it was to lose 1lb 320 times and boom, my head tells me 'it's not worth it'”
- Les S.
“Hurry and brush my teeth or even just use some mouth wash. Nothing tastes good after that.”
- Michael B.
“I imagine the food preparers not washing their hands and using dirty cloths to wipe down the food counters...”
- Andrea N.
Tips & Tricks
“Start exercise early enough in the morning that by the time you wake up, it is too late to quit.”
- Greg S.
“Only eat French fries when you are on vacation.”
- Sherry D.
“Every time I use the washroom I do 10 squats.”
- Sara J.
Quotes
“Like Dory from Finding Nemo says: Just keep swimming.”
- Shane-Brenda P.
“Sweat is fat crying.”
- Linda L.
“Suck it up, then one day you won't have to suck it in.”
- Beth S.
“If you hate starting over, stop giving up!!”
- Nikki A.
Where are we today?
How did we get here?
How do we think about our users?
“My wedding ring fits again.”
- Tseli B.