how to list your business on google

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© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved. …………………………………………………………………………………… How to List Your Business on Google Using Google My Business Tool

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Page 1: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

……………………………………………………………………………………

How to List Your Business on

GoogleUsing Google My Business Tool

Page 2: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

What is Google My Business?

Google introduced Google My Business in June, 2014. The platform is designed to help small businesses:

Show up on the web via search Get on Google Maps Stand out on Google+ Share accurate business information Be found across devices

Page 3: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

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11 Steps to List Your Business

Page 4: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #1 – Select Your Type of Business

Once you have a Google Account, select the type of business you operate by choosing one of the following three options: storefront, service area, or brand.

Page 5: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

In most cases, Google already knows you exist. That said, it's always a good idea to start with a new search in order to find your exact listing. 

Page 6: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #3 – Set Up Location on Maps

List your location, phone number and your primary product or service category. Google has an existing category listing, so make sure you select from their 'auto-suggestion' window after typing in your primary business type.

Page 7: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #4 – Confirm Your Business Info Insure the information you just entered about your business is

correct, as well as get your agreement that you are indeed the person authorized to manage your location.

Page 8: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #5 – Verify Your Business Info

This is one of the most critical steps in the process! You can verify via phone, mail or through your Google Webmaster account. Phone is instant, while mail may take 1-2 weeks to receive the postcard from Google with your 5 digit PIN.

Page 9: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #6 – Optimize Your Business Info

Once the verification process is complete, it's time to really make your business listing sing!  You'll see how to complete your file in the blue box, using steps 7-11 as your guide.

Page 10: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #7 – Add Contact Information

In addition to your address, include important contact information such as secondary phone numbers, your website address and your business email address.

Page 11: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #8 – Add Category Information

Add other categories beyond your primary category to better describe your business (and help get found). You may add up to 5 categories, as long as your selecting what your business 'is' vs. what it 'does'. (i.e. Plumber vs. Sink Repair).

Page 12: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #9 – Add Hours Information

You'll have the option to customize your hours for each day of the week, and be able to modify them if you have changes , especially during the holidays.

Page 13: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #10 – Add More Photos

According to Yext, business listings with photos get 248% more clicks than those without.  Add as many quality images to your listing as possible (max. is 10).  Also, a good idea is to add your logo first, so it renders in search as your main image.

Page 14: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

Step #11 – Add an Introduction

Now the fun part – telling your story.  In this step you'll have plenty of space to tell your customers and prospects about what makes you unique.

Page 15: How to List Your Business on Google

© 2014 Deluxe Enterprise Operations, Inc. All rights reserved. © 2014 Deluxe Enterprise Operations, Inc. All rights reserved.

What’s Next?

In addition to Google, your business should also appear on search engines like Bing and Yahoo!, plus popular directories like Yelp and YellowPages.

See how you show up by running your free report or by calling 866-305-8334 for a free consultation with an online expert at Deluxe!