How to Leverage your Business using Social Media

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Post on 01-Nov-2014

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<ul><li> 1. New Social Media How to Leverage for Business TeaBreak Networks </li> <li> 2. Why Local Business don't rely on Social Media? TeaBreak Networks </li> <li> 3. <ul><li>Long term investment </li></ul><ul><li>Push Medium Vs Pull Medium </li></ul><ul><li>Communities and Content are Global </li></ul><ul><li>The Metrics are new </li></ul><ul><li>No success guaranteed </li></ul>Why Local Business don't rely on Social Media? TeaBreak Networks </li> <li> 4. Why use Social Media ? TeaBreak Networks </li> <li> 5. Case Study 1: Local General Store <ul><li>Keywords: </li></ul><ul><li>Personalization </li></ul><ul><li>Bonding </li></ul><ul><li>Connection </li></ul><ul><li>Trust </li></ul><ul><li>Involvement </li></ul>TeaBreak Networks </li> <li> 6. Social Media is One Big Package TeaBreak Networks </li> <li> 7. Step 1: Blogging a Social Hub <ul><li>A BLOG is a perfect platform to share: </li></ul><ul><li>Experiences </li></ul><ul><li>Case Studies </li></ul><ul><li>Product Campaigns </li></ul><ul><li>Press Releases </li></ul><ul><li>Conduct Surveys </li></ul><ul><li>Bonding with customers </li></ul>TeaBreak Networks </li> <li> 8. Case Study 2: IBM with its Blogging Network TeaBreak Networks </li> <li> 9. What is better then writing a blog review of your own product ? TeaBreak Networks </li> <li> 10. Case Study 3: woot! An Online Whole Seller TeaBreak Networks </li> <li> 11. When twitter is down, where do you market your product? TeaBreak Networks </li> <li> 12. Step 2: Use Twitter for Social Media Marketing <ul><li>Always Listen &gt;&gt; Research Tool </li></ul><ul><li>Humanize Yourself Online &gt;&gt; Personality </li></ul><ul><li>Build Twitter Equity and Reliability </li></ul><ul><li>Be Authentic, Be Credible </li></ul>TeaBreak Networks </li> <li> 13. Case Study 4: Zappos Community TeaBreak Networks </li> <li> 14. Step 3: Facebook the integral part of your Social Media campaign <ul><li>Build Communities </li></ul><ul><li>Work in conjunction </li></ul><ul><li>Target your audience Demographically </li></ul><ul><li>Be creative and engage fans in contests </li></ul>TeaBreak Networks </li> <li> 15. Case Study 4: Coca-Cola Fan Page TeaBreak Networks </li> <li> 16. Case Study 5: DELL Social Media Resource Page TeaBreak Networks </li> <li> 17. Track/Analyze your Social Media Campaigns <ul><li>Use Web tools: Google Analytics </li></ul><ul><li>Aggregate your analytics </li></ul><ul><li>Analyze and Engage </li></ul>TeaBreak Networks </li> <li> 18. Thank You! TeaBreak Networks </li> </ul>