how to leverage social media to promote your blog
TRANSCRIPT
Rebekah Radice Mike Allton, The Social Media Hat@RebekahRadic
e@mike_allton
#VIRALWEBINAR
YOU’RE IN THE RIGHT PLACE IF YOU WANT TO LEARN...
• How to Promote Your Content for Maximum Exposure
• How to Choose the Right Channels for Social Promotion
• Get the Most Out of Each Piece of Content
• How to Optimize Your Content
PLUS, Stick Around Until the End...
For a FREE surprise and an offer you can’t refuse!
How do top bloggers consistently drive traffic
to1.Social Media (94%)
2.SEO (50.8%)3.Email (34.5%)
Their posts
1. Begin With the End in MindA well thought-out plan before you write your post will save you tons of time in the future.
A well thought-out plan before you write your post will save
you tons of time in the future.
Preparation:Make sure that your blog, and each individual
article, is ideally suited to be
promoted and shared.
Social Media:
Understand the principles behind social
networking and how that
applies to blog promotion, as
well as the tools and platforms involved.
Email:Develop an
engaged subscriber
community who remains
interested in reading your
latest articles.
Monitoring & Optimization:
Pay attention to the long-term
performance of individual articles
and look for opportunities to
improve and leverage that performance.
What to consider before writing a blog post:What platforms you’ll
be using to promote your blog postWhat image sizes you’ll need to promote your blogWriting a short text to serve as the blog summaryDetermine what tools you will use to promote the post
2. Republish Blog PostsSyndicating your previously published content is a good idea if your main goal is maximum
coverage, and not ranking or indexation.
When publishing to content
syndication sites, it’s a good idea to
link to the originally
published post.
Publish to:Linkedin
Medium
TRIBERR
Facebook Notes
BEWARE!Know the
audience and expectations. e.g. LinkedIn expects
new, original content.
The majority of your posts should
be unique.
Experiment!Start with
LinkedIn for syndication to see all of posts side-
by-side and gauge
engagement.
Best Practices:Include links to your own site and articlesAdd UTM parameters within a shortened link so you can clearly track traffic Publish different types of content to get a better sense of what’s workingSet up a Google Sheet to compare performance across all platforms simultaneously
3. Create a Strategic Posting Schedule
Post 2 types of content:Engaging posts
Links to your website
If you want your blog posts to get seen you have to share them alongside engaging
content
Engaging posts
Text updates (questions, fill-in-the-blanks, etc.), photos (memes, caption contests,
etc.), and 3rd-party links.
Links to your website
Your blog posts and other types of content from
your site, such as infographics,
ebooks, landing pages for products,
promotional videos, etc.
IMPORTANT!Share an Image first and include the link to your content in the description.
The key is to start your post with an image first - you
don’t want to share a link
preview.
4. Influencer OutreachInfluencers are one of the most powerful marketing weapon you’ll ever wield.
By joining forces with an
influencer, someone with similar goal to yours, you gain
their reach, which you can leverage to promote your
blog post.
Tip 1: Find influencers who have the right balance of reach and engagement
Tip 2: Run a referral and affiliate program
Tip 3: Offer incentives and rewards
5. Paid Promotion
Facebook AdsA great way to
get your post in front of a huge
audience
The key is to target theright users
Target specific interests
Target interests related to your industry/blog
topic, so your ad gets seen by
those who are most interested in your content.
6. Network Specific Promotion
Twitter CardsWith Twitter Cards, you can attach rich photos, videos and media experience to Tweets and drive traffic to your website.
Add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet
Pinterest Article CardsCan dramatically improve the interest and click-through rate on your article pins.The Article Cards on Pinterest include the Title, author's name, description and story link, right on the pin.
ClickTo Tweet (CTT)Embed a call-to-tweet in your blog post and make it easier for the reader to share your blog on Twitter.
Instagram StoriesInstagram’s snapchat-like feature can be leveraged to highlight your blog post for 24h. Share a photo or video to tease your blog post.
7. Know Your Tools
Agora PulseBroadcast and schedule blog shares Monitor results and listen in on the conversation around your blog
Post PlannerSchedule out your blog post to post at the optimal timeSet the post to recycle to keep it repostingUse Post Planner to find other engaging content to mix in with your blog posts
Simply Measured
Get a complete social analysis of how your posts are doing
8. Plan AheadSyndicating your previously published content is a good idea if your main goal is maximum
coverage, and not ranking or indexation.
Promotion should continue in G+ communities, Facebook groups, LinkedIn groups.
Share to communities:Facebook GroupsG+ Communities
LinkedIn Groups
Share posts to Groups that you’re a member of, but only if the post topic relates to the Group topic.
IF sharing links is permissible by the Group Make sure that
you're sharing content appropriate for each GroupTweak your introduction to customize for each platform Ask a question or start a debate
Other Places to Share• StumbleUpon
• BizSugar• Blog Engage• TribePro• GrowthHackers.com• Inbound.org• SocialBuzzClub.com• JustRetweet• Empire Avenue
9. Use Live StreamingPromote your new blog post and discuss a few key takeaways.
Connect with viewers after the shooting is over.
Share video to other social networks and embed in the blog post.
10. GET INTERACTIVEFind time to interact with your audience and build relationships with your readers, customers, and
colleagues.
Let your readers feel a genuine personal connection with your brand.
ACTION PLAN:1.BEGIN WITH
THE END IN MIND
2.PUT A PROMOTIONAL STRATEGY IN PLACE
3.FIND THE RIGHT TOOLS
4.AUTOMATE WHAT YOU CAN
Find plan post