how to leverage linkedin for lead generation
DESCRIPTION
Simple Linkedin strategies for business. Tips that work really well.TRANSCRIPT
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Rajasekar KS
12 Powerful Ways to Use Linkedin for
Business
Linkedin Facts(Sept 2012)
• 187 million members in over 200 countries• 4.2 billion professionally-oriented searches in 2011 • 2.6 million companies have Company Pages• 1.3 million unique publishers using LinkedIn Share button on their sites• 25 percent of unique visiting members came through mobile apps• 25th most visited website in the world
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Insight into Lead Information
Get more information by researching prospect’s name and company for more information
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Use Inmail to Connect
Linkedin’s underrated tool to reach influencers and prospects. Offers guaranteed response. Or re-credits
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Company Page to Engage
Company page can brand, connect and engage. Paid options for Careers section…
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Groups for Thought Leadership
Lead your space by owning a group and sharing useful information
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Linkedin Answers Showcases Your Expertise
Leaders in an organization can participate in answering domain related prospect queries
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Polls Can Give Quick Results
What easier way than a simple survey to gather insight
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Identify Influencers
Search for professionals who matter using People, Skills, Groups
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Use Twitter to expand Linkedin reach
Share your updates on Linkedin to your Twitter followers
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Improve backlinks to your site
Profile page offers scope to link company site, blog and Twitter
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Boost Referral Power
Linkedin shows you contacts two levels deep FREE. Ask contacts to refer and grow your business
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Pro Account
• 40 introductions at a time• 200 users outside your network on every search• 50 inmails per month
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The rewards in business go to the man who does something with an idea.
William Benton
Rajasekar KS@ContentTribe
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