how to leverage incrementality in the affiliate channel
TRANSCRIPT
How To Leverage Incrementality in the Affiliate Channel
Courtney Pearson
Sr. ManagerOvative Group
Steven TazicDirector of MediaRise Interactive
Christopher Weston
Affiliate ManagerCabela’s
INCREMENTALITY
SETTING THE STAGE . . .
EVOLVING METRICS . . .
OPPORTUNITY FOR DEFINITION . . .
NEW TO FILE
L T V
UNIQUE CONVERSIONS
UNIQUE CONVERSION . . .
1d
CROSS-CHANNEL CONVERSION . . .
COMMON CHALLENGES . . .
ORG STRUCTUR
ESCROSSDEVICE
ATTRIBUTION
DISPARATE DATA
CONTEXT FOR PERFORMANCE
ARE ALL CONVERSIONS VALUED THE SAME?
WHAT IS INCREMENTAL?
THANK YOU