how to leverage amazon.com to attract new clients, day 1
DESCRIPTION
Slides for Day 1 of the "How To Leverage Amazon.com To Attract New Clients" course by Carma Spence, http://www.dragonwyze.com/ebookclass/TRANSCRIPT
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 1
How To Leverage Amazon.comTo Attract New Clients
Publishing books, Kindle Ebooks,CDs and MP3 Downloads
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 2
How and why Amazon.comcan be a good source of leads
• Amazon.com represents 44% of allNorth American book sales
• People trust Amazon.com for onlinepurchases
• Amazon.com is a master of crossselling
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What you need to know before youdecide to publish your content on Amazon
• Not a get rich quick method
• Not a get noticed quick method
• No revisions once published
www.dragonwyze.com How To Leverage Amazon.com to Attract New Clients 4
What you need to know before youdecide to publish your content on Amazon
• Lulu.com
• CreateSpace.com
• Smashwords.com
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What results you can expect
• Royalties
• Visibility
• Promotions
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How to create & structure content that willbe effective at generating leads
• Lead generation mindset
• Walk them through the process ofwanting more from you
• Integrate into a strategic marketingfunnel
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Defining the content of your product
• Who is your target audience?
• What information are they looking forwhen they shop at Amazon.com?
• What content do you already have thatyou can re-purpose for an Amazon.comproduct?
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Defining the content of your product
• Table of contents
• Connection to your products & services
• Showcase your best stuff
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Developing an irresistible title
• Research other titles on Amazon.com
• What is the big question your productanswers?
• Irresistible words & phrases
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Building in calls to action that willdrive leads to your website
• Front matter offers– Subtle– Build credibility & expertise
– Introduction - Preface– TOC - About the Author– Testimonials
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Building in calls to action that willdrive leads to your website
• Back matter offers– Commercials– Free offers– Enhanced resources
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Building in calls to action that willdrive leads to your website
• Inside content offers– Subtle– Enhanced resources
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Options for developing the content
• Books• Kindle Ebooks• CDs• MP3 downloads
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How to create a marketing funnel that builds onyour lead-gen product
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The basics of a marketing funnel and how yourAmazon lead-gen product fits in
• The Key:– multiple pathways to work with you
• Low cost of entry
• Psychology of paying to get to knowyou
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Integrating the parts of your marketing funnelthrough cross promotion
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Integrating the parts of your marketing funnelthrough cross promotion
• Every product points to every otherproduct
• Multiple funnels point to each other
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Ideas for promoting your Amazonlead-generating product
• Virtual launch party• Blog tour• “Shop” Page• Teleseminars• Webinars• Article marketing• Amazon reviews