how to integrate social media in your marketing mix: insights by mike allton
TRANSCRIPT
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IntegratingSOCIAL MEDIAinto Marketing
With Mike Allton & SEMrush
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How does social media integrate into our overall marketing plan and strategy?
● What Do We Mean By Social Media?● How Social Media Can Be Used● Social Media’s Place In Marketing● Social Media Best Practices● Examples
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What Do We Mean By Social Media?
Facebook, Twitter, LinkedIn, Google+, Pinterest and Instagram
YouTube, Vine, Meerkat, Periscope, Blab, SlideShare and others.
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Social Media Active Users
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How Social Media Can Be Used
● Broadcasting● Branding● Relationship Building● Business Development● Learning● Social Proof
● Customer Service● Testing● Search● Sales & Prospecting● Listening
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Social Media’s Place In Marketing
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#Hashtags
● Generic hashtags like #Marketing connect your content to others.
● Unique hashtags bring viewers into your conversations.● The #SiteSellPresents Hashtag:
○ Tweeted 525 Times○ Received 11,773,745 Impressions
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Social Media Best Practices
● Be Present● Focus On The Best Platform● Own Your Content● Single Voice
● Entertain, Educate, Engage● Measure● Curate
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Examples - Michael Hyatt
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Examples - Guy Kawasaki
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Examples - Manly Pinterest Tips
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Thank You!
Mike Allton
Twitter: @Mike_Allton | Google+: +MikeAlltonwww.SiteSell.com/blog | www.TheSocialMediaHat.com
SEMrush
Twitter: @semrush | Google+: +SEMrushwww.SEMrush.com