conversions tracking with

kochava analytics platform

How to integrate

Introduction

ExoClick gives you access to global traffic sources, targeting features, big data and statistical analytical tools to filter

results and optimise your campaigns. This manual explains how to track conversions on the ExoClick network when

you are using the Kochava analytics platform. In order to track your offer you need Kochava and ExoClick to ‘speak’

to each they do this through their APIs and this manual shows you how to set up API (server to server) conversion

tracking with Kochava’s platform.

step 1create the code for a tracking id

STEP 1 – Create the code for a Tracking ID

STEP 1 – Create the code for a Tracking ID

Log into your ExoClick Admin Panel and click on the ‘Conversion Tracking’ tab.

Under Add a new goal type a name into the Name box, let’s write ‘Conversion’ and click the Save button, your newly created Goal/Conversion will

appear below in the Goals box.

Click on the TAG link and your Tracking ID html code will be displayed. To integrate with Adsbridge you need only the code for the Goal ID

(the example boxed in red), in this case 144b603alae6f2209ae92im2e11c5a71

You can create several trackers if you want to track the different steps of your sale process. For example:

Our dynamic tracker will identify each click uniquely. You must store this tracker on your side and allow it to talk to our API each time that a user is

generating a conversion. To receive this tracker, you must use the dynamic tag {conversions_tracking} in the URLs of your campaigns (see Step 4)

Please Note: our {conversions_tracking} will generate a string of characters (minimum length of 150 characters) so make sure you are able to

receive and return the complete string.

- Tracker n°1 will be implemented on your landing pages

- Tracker n°2 on your free sign up page

- Tracker n°3 on the payment confirmation page

step 2kochava set up

STEP 2 – kochava set up

After you have created your campaign in Kochava, in order to use ExoClick’s traffic and tracking Select Publisher and choose ExoClick.

Kochava has predefined all of the Dynamic tokens/tags and conversions tracking supported by ExoClick.

step 3Set up the Callback/Postback kochava

STEP 3 - Set up the Callback/Postback Kochava

To create your Postback URL, go to New Configuration > Network Configuration > select ExoClick and click Go.

STEP 3 - Set up the Callback/Postback Kochava

Now choose the appropriate event for the Postback: Next set Status to Active, in App Name type in the name of your App and the GOAL ID generated in STEP 1 and paste into Goal ID and click Save.

step 4Start the APIs talking

Use the offer URL from Kochava’s platform and paste this campaign URL into your ExoClick campaign under the tab Advertisers > New Campaign > Mar-

keting Material and click Save Campaign.

The most important parameter to include is the click_id={conversions_tracking}, all the other parameters are optional since are not used for tracking

conversions.

Example: http://myappstroreurl.com?

click_id={conversions_tracking}&cost={cost}&country={country}&device_id=device_id&campaign_id={campaign_id}&format={size}&hostname=

{src_hostname}&pricing_model={pricing_model}&site_id={site_id}&time={time}&variation_id={variation_id}&zone_id={zone_id}

Paste this campaign URL into your ExoClick campaign under the tab Advertisers > New Campaign > Marketing Material and click Save Campaign.

Now both APIs are speaking to each other and you can track everything through ExoClick that is related to the offer you are promoting.

STEP 2 – Start the APIs talking

For more information visit the support sections: http://support.kochava.com/ and

https://www.exoclick.com/faq/api-server-server-tracking/

ExoClick, a Barcelona-based company founded in 2006, has grown into one of the largest ad networks in the world, serving more than

125 billion geo-targeted ad views a month using EXADS™ ad-serving technology. ExoClick provides online advertising services to both

advertisers and publishers worldwide, for both desktop and mobile channels.

www.exoclick.com

For further information please email help@exoclick.com