how to increase your readership with great photo - made.com
DESCRIPTION
MADE.COM's latest blogger event - How to increase your readership with great photo - showcases how to make your images SEO friendly and improve their social reach.TRANSCRIPT
@madedotcom#MADEblogworkshop
MAKING YOUR BLOG WORK FOR YOUHOW TO INCREASE YOUR READERSHIP WITH GREAT PHOTOS
SEO
@madedotcom#MADEblogworkshop
IMAGE SEO
• What are people searching for?
• How to optimize your site?
@madedotcom#MADEblogworkshop
GOOGLE TRENDS
• http://www.google.com/trends/
• You can choose between image search and normal search
• Compares different searches
• Gives some extra keyword ideas
@madedotcom#MADEblogworkshop
SIMILAR SITES - SEMrush
• http://www.semrush.com (also www.alexa.com)
• Focused on normal search, but gives you an idea of what people are thinking about
@madedotcom#MADEblogworkshop
MORE IDEAS - UBERSUGGEST
• http://ubersuggest.org/
• Captures Google’s suggestions from when you search
• Great way of getting ideas for identifying trends
@madedotcom#MADEblogworkshop
ON SITE BEST PRACTICE• Name image based on keyword you want to appear for. eg “bedroom designs elegant”
• Put your keyword in the alt text of your image HTML. Do this by adding alt=“your keyword”
• Be mindful of your image size - use JPG / PNG / GIF to compress your images. http://developers.google.com/speed/pagespeed/insights/ to find extra info about load speeds
@madedotcom#MADEblogworkshop
SOCIAL MEDIA
@madedotcom#MADEblogworkshop
FOUR MAIN PLATFORMS
@madedotcom#MADEblogworkshop
• Pin images and video from all of the web and links back to image source
• Popular topics: interiors, DIY, cookery, fashion, hobbies & crafts
• Fastest growing social network - 70 million users globally
@madedotcom#MADEblogworkshop
PINTEREST – SIZING
@madedotcom#MADEblogworkshop
PINTEREST – SEARCH• Finding keywords - type words related
to your industry in the Pinterest search box and popular suggestions automatically pop up
• Rank higher in board and pin searches - put specific keywords at the beginning of your board name / pins descriptions
• Keep keyword descriptions short and simple
@madedotcom#MADEblogworkshop
FACEBOOK –PHOTO CONTENT• Photos outperform links, video and text posts
for engagement
• Content is key – is it inspiring? Interesting? Funny?
• Quality of content – lighting, composition, steady base
• Image sizing on the newsfeed
@madedotcom#MADEblogworkshop
FACEBOOK –POSTING
• Wording - ask a question, encourage an action e.g. like, share, comment
• Direct people back to your website with a URL
• Track success of post - URL shortener po.st / bit.ly
@madedotcom#MADEblogworkshop
FACEBOOK – TIMING
• Use a Facebook Page over a profile
• Page generates key insights including when your audience is online
• Look at the best day and time to reach your audience
@madedotcom#MADEblogworkshop
FACEBOOK –MAXIMISING IMPACT
• Reposition photo - ensure the most important part of the photo is visible
• Highlight - for landscape images
• Pin to top - keeps your post at the top of your wall posts for one week
• Album - allows you to group image content around a topic
@madedotcom#MADEblogworkshop
• Exclusive content - capture, edit and post image and video content on the go
• Ability to share to other social platforms -Facebook, Twitter, Tumblr
• #hashtag #hashtag #hashtag
• Tagging other users - appears in photos of them
@madedotcom#MADEblogworkshop
• Photo and video content is now previewed in the Twitter feed
• Images must be uploaded into a tweet and shared videos from Vine
• Images and videos shared from Instagram won’t be previewed and will appear as an Instagram link
@madedotcom#MADEblogworkshop
#HASHTAGS AND @TAGGING
• Hashtag (#): Groups tweets into topics e.g. #interiors, allows others to find your tweet based on a topic
• Expand your reach & potential gain new followers• Keep it simple - #industrial #home #trend rather than #industrialhometrend• Check for your hashtag is commonly used
• Mentions (@): Publicly referencing another user e.g. @madedotcom, users are notified when @mentioned
@madedotcom#MADEblogworkshop
TO FIND OUT MORE [email protected]
@madedotcom#MADEblogworkshop