how to increase website traffic: 50+ growth hacking tactics
DESCRIPTION
Learn more at http://howtoincreasewebsitetraffic.co/TRANSCRIPT
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How to Increase Website Traffic
50+ Growth Hacking TacticsTop of the funnel growth for entrepreneurs and
authors
http://howtoincreasewebsitetraffic.co/
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IntroductionWhat will you learn - Who am I - What else do you need
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So you’ve written a book, started a blog, put up a
landing page, etc…
Now you just need people to see it….
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Traffic is the top of the funnel.
Optimized conversion funnels CopywritingDesign and UX
A product that delivers value!
You will also need…
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Every product and company is different.
Go where your customers are
Consider your margins● Customer acquisition costs● Customer lifetime value
Test and iterate
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About me...
Startups, B2B & B2CConent marketer www.mfishbein.com
Author and book marketerAffiliate marketerMost exp. with:
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What you will learn...
Content Marketing
SEOPress
Virality Social Media
Case Studies
Over 50 Ways to
Drive Traffic to Your Site!
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http://howtoincreasewebsitetraffic.co/
The following slides are the cliffnotes...the video course will contain detailed strategies and tactics...you can learn more at:
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Content Marketing
Builds rapport, establishes authority, and increases engagement
Leads to exposure through getting shared, boosting SEO, and increasing re-engagement
To do it well, deliver value to your audience
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Answer relevant questions thoughtfully & link back Link to your site in your profile & bio lineReach out to people asking & answering relevant questionsBlog share your blog posts Credits promote your best answers & postsEngage by commenting, upvoting, asking, following, etc.
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a mini search engine + strong shareability
Publish valuable and well designed slidesLink to your site in your profile, presentation’s description, and within the slidesEngage by commenting, following, etc.
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2nd largest search engine + surfaces high on Google
Publish valuable and well produced videosLink to your site in the video’s description and in the video Use relevant titles and keywords to surface higher in search
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massive search engine + surfaces high on Google
Self-publish relevant and valuable kindle and softback booksLink to your site in the description, the book, and your profile Establish yourself as an expert
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large educational search engine
Publish relevant, valuable, & well produced coursesLink to your site in the description, the course, & your profile Send your students more content & links to your siteEstablish yourself as an expert
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blogging made easy
Write relevant and valuable articles Install plugins to boost your SEO and sharability Surface higher in search for your keywordsInstall mailchimp to improve retention
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Podcastssearch engine for audio/video
Produce relevant and valuable episodes Link to your site in the description and verballyEngage your audience while they’re on the go
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Public Speaking
ConferencesMeetups WebinarsSkillshareEventbrite
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Search Engine Optimization
appear higher in search
Content marketing via blogging, youtube, etc. Press coverage with linkbacks Guest blogging with linkbacks Optimize titles, keywords and domainsKeyword research to determine what to write
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Social MediaDeliver value
Be conversational and friendlyBuild an audience
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Ads promote your profile or tweetsConversation be helpful and friendly Hashtags use relevant hashtags when tweeting Your profile include links to your site in your profileFollow people they will see your linkMention people they will see you and respond
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Share status updates with your contentGroups engage with and share to relevant groups. Create a group for your customers with a link to your site in the description and autoresponderYour profile include links to your site
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Share status updates with your contentCommunities engage with and share to relevant groups. Surface higher in search
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Groups engage with and post to relevant groupsAds promote your site and posts Page create a page people can like and/or followShare valuable comment and commentary
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network for offline events
Organize a group relevant to your audience Engage in-personBuild a mailing list to distribute content to
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Email Marketing
Send to your existing listCollect email addresses Re-engage traffic that otherwise may have forgotten about you Offer a newsletter as content marketing
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Partnerships and AffiliatesDistribution partners they have an audience and you have something that’s valuable to it
Affiliate marketers take commission for selling your product
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Virality
Incentivize users with premium services, content, or discounts Allow people to brag about their accomplishmentsEnable user generated content that they want to share with friendsMake their experience better in some way by having more friends use the product
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Referrals
Network with people in your industry who know your customers
Ask your contacts to forward or share your site or content with anyone they know who would benefit
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Trade Shows & Conferences
Network with customers and partnersGet a boothGive out biz cardsCollect emails
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Pay Per Click Advertising
Search engine marketing Social ads
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Press
what does your audience read?
Niche blogsNon traditional / stunts
Press releases Guest blogging
click throughs + SEO
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Niche Content & Social Networksgo where your customers go
engage organically: be friendly and add value
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A few more quick hacks...Include a link in your email signaturePost paper flyers, handouts, or cards in publicInclude a link in your Gchat statusPost in relevant discussion forums and link back Comment on relevant blogs and link back contextuallyIf appropriate, post a deal to Groupon or LivingSocial
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Over 50 ways to get more traffic to your site!