how to improve your business in 45 minutes - …...how to improve your business in 45 minutes...
TRANSCRIPT
How to improve your business in 45 minutes Presented By:
Ian Beaumont Business Development Manager
names.co.uk & Register365
Doug Lawrence Export Communications Consultant
UK Trade & Investment
Web Hosting
Site Promotion
Personalised Email Domain Names
Website Builders Ecommerce Platforms
Overview
• How do I get to number 1?
• What’s the purpose of your website?
• The Google Trinity
• One Account for all
• Set-up
• Monitoring
• Top tips
• International
• Other Search Engines
• Where to find help
How do I get to number 1? • Be very very specific:
‘Doug Lawrence Translation’ is more specific than ‘Doug Lawrence’
What’s the purpose of your website?
Source Google
The Trinity
• Google Webmaster Tools
• Google Analytics
• Google AdWords
But there is more…
How much is enough?
Analytics
Play/learn first? Google Analytics Academy https://analyticsacademy.withgoogle.com/course
Analytics Live
https://www.google.com/analytics/web/?hl=en#home
Setting up Analytics
• Login to Google Analytics
• Choose Web or App
• If website you receive a tracking code, which needs to be inserted into every page before closing head tag </head>
• See ‘Set Up Shop & Go Mobile’ to link SiteMaker to Google Analytics https://www.youtube.com/watch?v=KKuujIrK7D0&feature=youtu.be
Step-by-step Analytics set-up
http://www.google.com/analytics/
Sign in or create a new account
Create an account
Verify Email
Send email
Use link
Congrats you have a new Account!
The 3 Steps
You still need to sign up for GA!
Choose Web > Universal Analytics
Add the information
The small print…
Admin screen and tracking code
Add Tracking Code to Website
View Source to see if code is there
Property Settings
Webmaster Tools settings
Login again!
Enable Webmaster Tools
You’ll need to refresh
Add your site to Webmaster Tools
Oops, add .com!
Now with .com!…
Default ‘link’ is tracking code
At last!
Manage the Site
Not much data yet…
Add your site map
Submitted
Refresh
Gear > Site Settings >
Target Users in…
Set Preferred Domain
End of Step-By-Step Guide
Google Analytics Tracking Code
Set up Email Report: Step 1
Set up Email Report: Step 2
Goals are Good: Separate the Serious from the Curious
Four types of Google Conversion Goal
• URL destination: sign-up thank you, receipt page
• Time on site diagnosis
• Pages / visit goal
• Event Goal
• 4 sets of 5 goals each per profile (Source Google July 2013)
Analytics top tips
Set up the email report
Use the built in help
Set up Goals based on your objectives
Don’t Panic!
Follow the help links later in this presentation
Link with other Google Accounts
Monitoring and control
Submit your site to Google Webmaster tools
Source Google
Google Webmaster Tools live
https://www.google.com/webmasters/tools/home?hl=en
Control
• Webmaster and analytics accounts in your name
• Web developer / SEOers as users
Google+ Pages
Google+ Pages
Google+ Pages
Quick Search Refresher
• Google Webmaster videos on YouTube
• Matt Cutts
• “How search works”
Working with search engines
Search Engines
Webmaster tools
Analysis
Pay-per-click
Providers
• Google AdWords https://adwords.google.co.uk/
• Bing Ads http://advertise.bingads.microsoft.com/
• Yandex Direkt http://direct.yandex.com/
• Baidu Tuiguang (advertising) http://e.baidu.com/
Yandex
And don’t forget the rest of the world
Domestic Irish / UK site
English International
Geo-targeted country pages
and/or language
pages
Separate websites with country code
top level domains such
as .fr, .de
More languages, more customers
Will buy in English
Only buy in their language
Buy in a mix of English and their language
Increase the number of potential buyers by moving along the spectrum
Only French
Where to find out more / get help?
Google Webmaster videos on YouTube
(http://www.youtube.com/user/GoogleWebmasterHelp)
“How search works” video
www.youtube.com/watch?v=BNHR6IQJGZs
Google Analytics Academy
https://analyticsacademy.withgoogle.com/course
SEO strategy
http://googlewebmastercentral.blogspot.co.uk/2013/11/video-creating-seo-strategy-with.html
• http://www.names.co.uk/create-a-website/sitemaker
• http://www.register365.com/sitemaker.html
• http://www.ukti.gov.uk/home.html?guid=none
For more information visit:
If you have any questions, we’re happy to help:
• Email - [email protected]
• Call - names.co.uk on 0845 363 3632 or Register365 on 01 5255768
• To speak to a UKTI advisor call 0121 607 1757 or email [email protected]
Domain Names Web Hosting
Website Builders Ecommerce Platforms Site Promotion
Personalised Email
We hope you enjoyed the webinar… See you next time!
Domain Names Web Hosting
Website Builders Ecommerce Platforms Site Promotion
Personalised Email