how to improve source diversity
TRANSCRIPT
Source Diversity: How to Get It
with Margot Carmichael Lester
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
What’s hard or frustrating about
source diversity for you?
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Why We Care About Source Diversity
•Our work should reflect our community
•Multiple perspectives drive better reporting & coverage
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Diverse Sources Drive Better Journalism by
1. Reflecting our community more accurately
2. Offering new or different topics & angles
3. Enabling deeper reporting & broader coverage
4. Uncovering biases© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
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Racial Diversity
Source: The American Society of Newspaper Editors
>33% of Americans are people of color.
Yet… •25% of NPR’s subject-matter experts were people of color.
•11% of sources on “Morning Edition” and “All Things Considered” were African-American.
•6% of sources were Latino.Source: National Public Radio
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Gender Diversity
Source: Women’s Media Center 2017 Study
Women make up 51% of the U.S population.
Yet… • Female reporters covering
reproductive rights and campus sexual violence featured women in 42% of their quotes.
• Male reporters featured women in only 27%-28% of theirs.
Source: Women’s Media Center 2017 Study
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© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
How do we find more diverse
sources?
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Demographics
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Demographics
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Perspectives
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Stakeholders
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Weak Ties
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Influencers
Third Places
So?Diversity isn’t a buzzword.
Tapping into diverse sources makes you a better journalist and makes your paper or show a better product.
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
with Margot Carmichael Lester Twitter: @word_factory
Blog: thewordfactory.com/our-blog Instagram: @beabetterwriter
Thanks for attending
© 2017 by Teaching That Makes Sense, Inc. All rights reserved. For more information contact Margot Lester at [email protected]
Source Diversity: How to Get It
