how to improve political involvement
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How to Improve Political Involvement. IIABCal and the Emerging Leaders Committee. Introduction. Mike Orrick – VP Membership for IIABCal Bryon Pedevill-Emerging Leaders Committee Chair PTL Insurance Brokers, Inc. - PowerPoint PPT PresentationTRANSCRIPT
How to Improve Political Involvement
IIABCal and the Emerging Leaders Committee
IntroductionMike Orrick – VP Membership for IIABCal
Bryon Pedevill-Emerging Leaders Committee Chair PTL Insurance Brokers, Inc.
Rob Oates – Emerging Leaders Committee Vice Chair Armstrong and Associates Insurance
Services
Robert Garden – 1440 Group Inc.
The ChallengeDeclining member participationDeclining attendance at eventLack of perceived member value
SolutionCreate a new experience:
Cost effective for membersConvenientDid not take too much time away
from their dayOngoing valueEnhances perceived member value
Virtual Political Summit45 minute virtual live eventKeynote Speakers:
State Senator Juan VargasState Senator Ted GainesAssemblyman Jeff Miller
Attendees could view anywhereTaped so could be viewed at later dateNo cost to attend
Behind the ScenesMonths of planning involvedVideo taped and edited in advanceLive Streaming - Ustream Platform
Mobile Viewing
IPhone
Android
Facebook Viewing
Website Integration
Results75% increase in attendanceMore member exposure – convenience,
expense, etc.500+ people viewed the event
What we learned45 minutes is too longBreak down into ongoing digestible piecesNot enough social engagementDon’t use primetime for lower level messagesIt only lasted a day – year long effort neededDidn’t display member value appropriately
Changes for this year
Shrinking it to about 20 focused minutesBetter social/member engagementCreating a year long seriesImproving the message to highlight the value
of the association’s political advocacy
The futureKeep fine tuning an ongoing political
messageCreate an IIABCal Channel that has both live
and taped events and updatesFind new ways to deliver value back to the
membersCreate a live event
QuestionsThank you!!!