A Brief How To Guide – Google Author Rich Snippet by Matt Hall SEO Consultant at Blueclaw

The Current Biggest Benefit of Authorship

“By setting up your Author Rich Snippets,

you’ll increase your CTR (some sites report a 20-30% increase in CTR) from SERP results”

- Mike Arnesen (http://www.swellpath.com/2012/04/author-rich-snippets-

google/)

How to Gain Authorship Rich Snippet 1. Create a Google+ Account

2. Make sure the words ‘By Your Name’ appear on the page

3. Go the Google+ Authorship page and sign up

How To Gain Authorship Rich Snippet Cont…

1. Make sure you have a Google+ account

2. Link to your Google+ page from the webpage in the format:

<a href=“google+profileurl?rel=author”>First Name Last Name</a>

3. Add a reciprocal in your contributor to section in Google+

The Final Step

Check using Google’s Structured Data Testing Tool

WordPress Plugins

• Google Author Link – simply add the site to your contributor to section

• Yoast’s Wordpress SEO plugin

• A more in-depth guide available on Blueclaw blog in the next few days – watch this space

• Thanks!