how to identify & recruit candidates for the ibm select program
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© 2011 IBM Corporation1 © 2011 IBM Corporation
IBM Select Social Eminence Program
How to Identify and Recruit Candidates
IBM Select Social Enablement ProgramA Digital IBMer Offering
Susan Emerick, Social Business Program Manager
IBM CHQ Digital Strategy & Development
© 2011 IBM Corporation2
Characteristics of best suited candidates
�IBMers who possess deep knowledge
and passion around IBM products and
solutions, and have already achieved a
measurable degree of market influence
leveraging their individual brand in
relevant offline and–ideally–online
communities.
�IBMers that have domain expertise
aligned to Go-To-Market priorities, they
can be Technical or Business topical experts who have the desire to build on-
line influence
�Comfortable collaborating, commenting, publishing in social environments (early adopters)
�Comfortable with and finds value in creating relationships digitally
�Committed to sustaining activity and evolving participation to achieve personal and business objectives
�Willing to leverage internal listening capabilities to identify existing social graph and enhance online professional network
© 2011 IBM Corporation3
Resources for identifying candidates
�Individuals that appear in the Social Intelligence Research
�Expertise Locator
�Recommendation from Market Segment Managers and/or Product Offering Managers
�Sample recruiting letter
© 2011 IBM Corporation4
What should program participants be willing to do?
�Must be willing to work with a Social Business Manager to support social engagement and out reach on behalf of IBM Program Go-To-Market Goals
�Must be willing to take a short (no more than 10 minute) assessment
�Must be willing to represent IBM in relevant social conversations
�Must be willing to share current activity and experiences
�Must be open and willing to action on recommendations provided
�Must be willing to be tracked in an progress report and participate in check points to evaluate activity and adjust plans as appropriate