March 3, 2014Presented by: Devon DeMars

Internet Marketing Inc.10620 Treena Street, Suite 250 | San Diego,

CA 92131

How to Host a Tweet Up

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Agenda

Why Host a Tweet Up?

Steps to Hosting a Successful Tweet UpWhat is a

Tweet Up?

1

2 3

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What is a Tweet Up?

A real world social gathering for people who know each other

through the online Twitter service, or who are on Twitter and may be of related interests. Often associated with a

hashtag.

?

#

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Why Host a Tweet Up

• Personal benefits are the

opportunity to:

- Meet in person

- Network

- Have fun

• Company benefits are the

opportunity to:

- Improve branding

- Increase awareness

- Build relationships

- Increase social engagement

- Build social following

- Establish thought leadership

- Generate leads

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Step 1: Determine Goal/Purpose

Determine metricsWhy are you hosting

a Tweet Up?

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Step 2: Define the Theme• Establish a catchy theme for the Tweet

Up (not necessary, but nice)

• Topic in the news

• Upcoming holidays

• Tips & Tricks

• Etc.

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Step 3: Establish the Logistics

• When & where will the party take place?

• Who will host it?

• How long will it last?

• Who needs to be involved?

• Will there be a presentation? About what? By who?

• Will there be sponsors?

• Is there a prize or swag bag? What is it? How will it be fulfilled?

• Plan food and beverages

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Step 4: Decide on and Register a Hashtag

• Hashtag must be:

• Relevant

• Branded (if for a specific

company/client)

• Short

• Unique

• Be sure it’s not used on Twitter

• Register on Twubs

#

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Step 5: Promote!

• Share across all social channels

(of all parties involved)

• Share via email

• Announce on blog post/website

• Old School: Snail mail

invitations!

• *All should have link to RSVP

form

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Step 6: Host!

• Have live feed of Twitter stream

• Encourage use of hashtag! (Contests?

Raffles?)

• Introduce guests to other like-minded

guests

• Be ready early

• Have clear signage to the event

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Step 7: Wrap Up and Follow Up

• Track hashtag reach via TweetReach

• Track social channel growth and sentiment

• Share results, images and “Thank you” on

blog or website page

• Continue monitoring hashtag

• Send “Thank you” to attendees via email or social media

• Connect with relevant attendees for future business

partnerships

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Thanks!

• Keep in touch:

• Devon DeMars @ThereDGoes

• LinkedIn.com/in/DevonDeMars

• Devon@internetmarketinginc.com