how to hire a digital marketing vendor
TRANSCRIPT
How to Hire a Digital Marketing Vendor
LSA Bootcamp
August 30, 2015
Agenda
• Agenda
• Me
• The Most Important Question
• An Analogy
• The Types of Marketing Vendors
• How to Hire Each Type
• Summary
@lance@callrail
Lance Weatherby
• Business Guy
• Grew Up In Sales
• 20 Years Of Internet Marketing Experience
• Customer Acquisition Focused Marketer
“The purpose of business is to create and keep a customer.”
Peter Drucker
@lance@callrail
The Most Important Question To Ask A Marketing Vendor
“How are you going to help me create and keep a customer at an acceptable cost.”
You
@lance@callrail
Hiring A Vendor Is Like Buying A Car
• You Have To Decide What Kind You Want
• You Have To Do Your Research
• You Have To Talk With The Seller
• You Have To Determine If There Is A Fit
• You Have To Have Alternatives
• You Have To Hold The Seller Accountable
@lance@callrail
Types Of Digital Marketing Vendors
• Marketing Technologies
• Marketing Service Providers
@lance@callrail
Marketing Technology Selection
• Do Your Research
• Make A Long List
• Engage The Long List
• Set Your Criteria
• Make The Long List Short
• Eval The Short List On Criteria
• Price Them Out
@lance@callrail
Marketing Technology Selection Tools
• Marketing Technology Evaluation Criteria Template
http://bit.ly/MarTechEval
• Marketing Technology Price Comparison
http://bit.ly/MarTechPrice
@lance@callrail
Marketing Service Provider Selection
• Do Your Research
• Create A Brief
• Make A List
• Engage The List
• Eval The Brief Responses
@lance@callrail
Marketing Service Provider Selection Tool
• Agency Brief
http://bit.ly/AgencyBrief
@lance@callrail
Summary
• Hiring A Vendor Is Like Buying A Car• Research• Create Criteria• Eval on Criteria
• Ask The Most Important Question
• Be Methodical
• Trust Your Instincts
@lance@callrail
Resources
• http://www.slideshare.net/lanceweatherby/how-to-hire-a-digital-marketing-vendor
• http://www.callrail.com/blog/
• http://bit.ly/MarTechEval
• http://bit.ly/MarTechPrice
• http://bit.ly/AgencyBrief
• @callrail
@lance@callrail
To learn more about how CallRail’s self-‐service call analytics helps data driven marketers please visit www.callrail.com