how to hack the global brain with megalomaniac transmedia storytelling
TRANSCRIPT
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HOW TO HACK THE GLOBAL BRAIN WITH MEGALOMANIAC
TRANSMEDIA STORYTELLING
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HOW TO HACK THE GLOBAL BRAIN WITH MEGALOMANIAC
TRANSMEDIA STORYTELLING
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FINDE EINE FESSELNDE
GESCHICHTE
Schritt 1
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(ER)FINDE CHARISMATISCHE
ERZÄHLER
Schritt 2
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Sarrazin
„Charisma“
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Sarrazin
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Das muss kein echter Mensch sein!
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Das muss kein echter Mensch sein!
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WAGE DEN MUSTERBRUCH
(MASHUP)
Schritt 3
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ERZÄHLE ES ÜBER VIELE „MEDIEN“ HINWEG
Schritt 4
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EINE GESCHICHTE
VIELE
MEDIEN
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SKALIERE GEMEINSAM UND
BILDE BANDEN
SCHRITT 5
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HEGE & PFLEGE DEINE FANS
SCHRITT 6
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VERWANDEL DIE AUFMERKSAMKEIT
IN DAS MEDIUM GELD
SCHRITT 7
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GEHET HIN UND SEID
GROSSARTIG!
FIN