how to guard against dealing in pirated or unlicensed software

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How to guard against dealing in pirated or unlicensed software Tony Chow

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How to guard against dealing in pirated or unlicensed software. Tony Chow. Who is the BSA?. A non-profit organisation promoting the continued growth of the software industry through :- Education programs concerning IPR Public policy - PowerPoint PPT Presentation

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Page 1: How to guard against dealing in pirated or unlicensed software

How to guard against dealing in pirated or unlicensed software

Tony Chow

Page 2: How to guard against dealing in pirated or unlicensed software

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Who is the BSA?A non-profit organisation promoting the continued growth of the software industry through :-

• Education programs concerning IPR• Public policy• Promoting efforts to creating a safe and legal digital world

• E-commerce (anti-spam)• Network security• Trustworthy and reliable computing

• Assisting Government officials in their efforts to protect IPR

Founded in 1988Presence in over 65 countries worldwide

Page 4: How to guard against dealing in pirated or unlicensed software

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BSA’s mission statementTo promote a long-term legislative and legal

environment in which the business software industry can prosper.

To promote the value of the global software industry and a safe and legal digital world

Page 5: How to guard against dealing in pirated or unlicensed software

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Software Licensing – Basic conceptsTo avoid inadvertent sourcing of illegal or unlicensed software, it is important to:• Understand basic licensing concepts

• One computer/device = one license

• Understand different licensing options• OEM version = bundled with hardware

• Retail version = shrink wrapped box

• Corporate volume purchase

• Academic version = students and educational institutes

• End-users should practice Software Asset Management

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Things to watch out for when acquiring software:

• Trust your instincts based on market price.

• Whether it is being sold as new or used, if the price is “too good to be true”, then it probably is.

• Source from authorized distributors and dealers• – see BSA members’ websites or call their customer hotlines.

• Be suspicious of products that do not include proof of authenticity.

• Steer clear of compilations (software titles from different publishers on a single disk).

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Other things to understand:

• Understand licenses applicable to the software that you sell, particularly in relation to:

• Transferability

• (eg. Autodesk software licenses are not transferable, and transfer of Adobe software is subject to approval)

• Storage/ network use

• Understand that multiplexing devices do not reduce the number of licenses that your customer needs to acquire.

Page 8: How to guard against dealing in pirated or unlicensed software

For example, with Microsoft software:OEM version:

• Should come pre-installed on a new PC

• Product packaging often indicates “For distribution with a new PC only”

• License documentation includes:

• Certificate of Authenticity (COA) – Windows Operating System COAs must be adhered to the chassis or body of the PC

• End User License Agreement (EULA); original media; manuals; purchase invoice or receipt

Retail version:

• Single-unit quantities at retail stores and by Microsoft resellers.

• License documentation includes:

• Certificate of Authenticity (affixed to Retail Box spine)

• End User License Agreement; original media; manuals; purchase invoice or receipt

Volume license version:

• Depending on size, some organisations may save money by participating on a volume license program.

• Through these programs, customers can track their licenses through on-line tools

• Often labelled “Not for Retail or OEM distribution”

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For example, with Microsoft software:

Some anti-counterfeiting features:

Certificate of Authenticity bears a heat sensitive security thread that is interwoven into paper label

Edge-to-edge hologram CD

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When purchasing over the Internet:

• Install anti-virus software and firewalls

• For Internet auction sites - Check the feedback section on the site to find comments about the seller from previous transactions

• Look for a trust mark from a reputable organization

• Be careful when dealing with sellers based overseas

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Useful websites

• “Safe Shopping Tips” on www.bsa.org

• Websites of some individual BSA members:• www.adobe.com/aboutadobe/antipiracy/main.html

• www.autodesk.com.hk

• www.macromedia.com

• www.microsoft.com/hk/licensing

• www.symantec.com/region/hk/